The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/158 |
Resumo: | The objective of this research was to assess whether college students, classified as Digital Natives and Digital Immigrants, show different behavioral styles and adoption profiles in relation to technology. To do so three measurement scales (Technological Origin - OTE, Adoption Profile - PAD and Innovator Behavioral Style - ECI) were used and to identify the causal relationships among concepts, attitudes and processes of technology adoption among students. The data analysis choice was based on structural equation model (SEM) variance based approach or partial least squares (PLS-SEM) using the SmartPLS 2.0 software. The general model was tested, comprised by the constructs of the three scales and then a variable which characterizes the respondent’s generation was introduced as moderator. As a result it is possible to state that for the concepts of Digital Native and Digital Immigrant are lacking empirical foundations, simply serving as a rhetorical figure, of easy acceptance and assimilation, but unable to substantiate the existence of a phenomenon or generations effect on the process of diffusion and technology adoption, unlike what is commonly proposed in the literature. |
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The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo StateO Mito da Geração Y: Evidências A Partir das Relações de Causalidade entre Idade, Difusão e Adoção de Tecnologia de Estudantes Universitários do Estado de São PauloTechnology ManagementConsumer BehaviorTechnology AdoptionY Generation.Gestão da TecnologiaComportamento do ConsumidorAdoção TecnológicaGeração Y.The objective of this research was to assess whether college students, classified as Digital Natives and Digital Immigrants, show different behavioral styles and adoption profiles in relation to technology. To do so three measurement scales (Technological Origin - OTE, Adoption Profile - PAD and Innovator Behavioral Style - ECI) were used and to identify the causal relationships among concepts, attitudes and processes of technology adoption among students. The data analysis choice was based on structural equation model (SEM) variance based approach or partial least squares (PLS-SEM) using the SmartPLS 2.0 software. The general model was tested, comprised by the constructs of the three scales and then a variable which characterizes the respondent’s generation was introduced as moderator. As a result it is possible to state that for the concepts of Digital Native and Digital Immigrant are lacking empirical foundations, simply serving as a rhetorical figure, of easy acceptance and assimilation, but unable to substantiate the existence of a phenomenon or generations effect on the process of diffusion and technology adoption, unlike what is commonly proposed in the literature. O objetivo desta pesquisa foi avaliar se estudantes universitários, classificados como Nativos Digitais e Imigrantes Digitais, manifestam diferentes estilos comportamentais e perfis de adoção em relação à tecnologia. Para tal foram usadas três escalas (Origem Tecnológica, Perfil de Adoção e Estilo Comportamental Inovador) e para identificar as relações de causalidade entre concepções, atitudes e processos de adoção de tecnologia entre os estudantes fez-se uma opção pelo modelo de equações estruturais pela abordagem baseada em variância ou mínimos quadrados parciais (PLS) com o software SmartPLS 2.0. Testou-se um modelo geral composto pelos constructos das três escalas e em seguida introduziu-se nele uma variável que caracteriza a geração do respondente. Como resultados é possível afirmar que os conceitos de Nativo e Imigrante Digital carecem de sustentação empírica, servindo simplesmente como figura de retórica, de fácil aceitação e assimilação, mas sem condições de fundamentar a existência de um fenômeno ou efeito de gerações sobre o processo de difusão e adoção de tecnologia, diferentemente do que é comumente proposto na literatura.Future Studies Research Journal: Trends and Strategies2014-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/15810.24023/FutureJournal/2175-5825/2014.v6i1.158Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 1 (2014): Future Studies Research Journal; 32-52Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 1 (2014): Future Studies Research Journal; 32-522175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/158/254https://www.revistafuture.org/FSRJ/article/view/158/253Copyright (c) 2014 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessGabriel, Marceloda Silva, DirceuMoretti, Sérgio Luiz do Amaral2015-06-16T15:52:21Zoai:ojs.future.emnuvens.com.br:article/158Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2015-06-16T15:52:21Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State O Mito da Geração Y: Evidências A Partir das Relações de Causalidade entre Idade, Difusão e Adoção de Tecnologia de Estudantes Universitários do Estado de São Paulo |
title |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
spellingShingle |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State Gabriel, Marcelo Technology Management Consumer Behavior Technology Adoption Y Generation. Gestão da Tecnologia Comportamento do Consumidor Adoção Tecnológica Geração Y. |
title_short |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
title_full |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
title_fullStr |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
title_full_unstemmed |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
title_sort |
The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
author |
Gabriel, Marcelo |
author_facet |
Gabriel, Marcelo da Silva, Dirceu Moretti, Sérgio Luiz do Amaral |
author_role |
author |
author2 |
da Silva, Dirceu Moretti, Sérgio Luiz do Amaral |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Gabriel, Marcelo da Silva, Dirceu Moretti, Sérgio Luiz do Amaral |
dc.subject.por.fl_str_mv |
Technology Management Consumer Behavior Technology Adoption Y Generation. Gestão da Tecnologia Comportamento do Consumidor Adoção Tecnológica Geração Y. |
topic |
Technology Management Consumer Behavior Technology Adoption Y Generation. Gestão da Tecnologia Comportamento do Consumidor Adoção Tecnológica Geração Y. |
description |
The objective of this research was to assess whether college students, classified as Digital Natives and Digital Immigrants, show different behavioral styles and adoption profiles in relation to technology. To do so three measurement scales (Technological Origin - OTE, Adoption Profile - PAD and Innovator Behavioral Style - ECI) were used and to identify the causal relationships among concepts, attitudes and processes of technology adoption among students. The data analysis choice was based on structural equation model (SEM) variance based approach or partial least squares (PLS-SEM) using the SmartPLS 2.0 software. The general model was tested, comprised by the constructs of the three scales and then a variable which characterizes the respondent’s generation was introduced as moderator. As a result it is possible to state that for the concepts of Digital Native and Digital Immigrant are lacking empirical foundations, simply serving as a rhetorical figure, of easy acceptance and assimilation, but unable to substantiate the existence of a phenomenon or generations effect on the process of diffusion and technology adoption, unlike what is commonly proposed in the literature. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-06-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/158 10.24023/FutureJournal/2175-5825/2014.v6i1.158 |
url |
https://www.revistafuture.org/FSRJ/article/view/158 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2014.v6i1.158 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/158/254 https://www.revistafuture.org/FSRJ/article/view/158/253 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 1 (2014): Future Studies Research Journal; 32-52 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 1 (2014): Future Studies Research Journal; 32-52 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
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