Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study

Detalhes bibliográficos
Autor(a) principal: Toledo, Luciano Augusto
Data de Publicação: 2019
Outros Autores: Madeira, Adriana Beatriz, Garber, Marcos Fernando, Aguero, Felix Hugo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Future Studies Research Journal: Trends and Strategies
Texto Completo: https://www.revistafuture.org/FSRJ/article/view/372
Resumo: Crowdsourcing is a newly developed term that refers to the process of participating a company's activities through an online community, openly and closed. Any member of this community can complete assigned tasks and be paid or not. Although it originated in the computing industry, companies began using crowdsourcing for a wide range of tasks. It turns out that companies are using crowdsourcing to accomplish the tasks related to the market, focusing on three major areas: product development, advertising, promotion, and marketing research. This work will make use of the qualitative research through the method of the case. The unit of analysis to be used will be marketing activities based on crowdsourcing. Finally, the subjects of study for the understanding of the phenomenon to be studied were COCA COLA, PEPSICO, NETFLIX, and AMAZON.
id FIA-1_33dc273eae34fdca71818b184354f0cb
oai_identifier_str oai:ojs.future.emnuvens.com.br:article/372
network_acronym_str FIA-1
network_name_str Future Studies Research Journal: Trends and Strategies
repository_id_str
spelling Marketing Practices Under The Crowdsourcing Perspective: A Multicole StudyAplicações do Crowdsourcing na Gestão de MarketingMarketingCrowdsourcingStrategymarketingCrowdsourcingEstratégiaCrowdsourcing is a newly developed term that refers to the process of participating a company's activities through an online community, openly and closed. Any member of this community can complete assigned tasks and be paid or not. Although it originated in the computing industry, companies began using crowdsourcing for a wide range of tasks. It turns out that companies are using crowdsourcing to accomplish the tasks related to the market, focusing on three major areas: product development, advertising, promotion, and marketing research. This work will make use of the qualitative research through the method of the case. The unit of analysis to be used will be marketing activities based on crowdsourcing. Finally, the subjects of study for the understanding of the phenomenon to be studied were COCA COLA, PEPSICO, NETFLIX, and AMAZON.Crowdsourcing é um termo recém-desenvolvido que se refere ao processo de coparticipação das atividades de uma empresa por meio de uma comunidade online, de forma aberta e/ou fechada.  Qualquer membro desta comunidade pode completar tarefas atribuídas e ser pago ou não. Apesar de ter origem no setor de computação, as empresas começaram a usar crowdsourcing para uma variada gama de tarefas. Verifica-se que as empresas estão utilizando crowdsourcing para a consecução das tarefas relacionadas com o mercado, concentrando-se em três grandes áreas: desenvolvimento de produto, publicidade, promoção e pesquisa de marketing. Este trabalho fará uso da pesquisa qualitativa por meio do método do caso. A unidade de análise a ser utilizada será as atividades de marketing embasadas no crowdsourcing. Por fim os sujeitos de estudo para a compreensão do fenômeno a ser estudado foram COCA COLA, PEPSICO, NETFLIX e AMAZON.Future Studies Research Journal: Trends and Strategies2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/37210.24023/FutureJournal/2175-5825/2019.v11i1.372Future Studies Research Journal: Trends and Strategies; Vol. 11 No. 1 (2019): January/April; 123-143Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 11 n. 1 (2019): January/April; 123-1432175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAporhttps://www.revistafuture.org/FSRJ/article/view/372/437Copyright (c) 2019 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessToledo, Luciano AugustoMadeira, Adriana BeatrizGarber, Marcos FernandoAguero, Felix Hugo2019-03-06T23:06:10Zoai:ojs.future.emnuvens.com.br:article/372Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2019-03-06T23:06:10Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false
dc.title.none.fl_str_mv Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
Aplicações do Crowdsourcing na Gestão de Marketing
title Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
spellingShingle Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
Toledo, Luciano Augusto
Marketing
Crowdsourcing
Strategy
marketing
Crowdsourcing
Estratégia
title_short Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
title_full Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
title_fullStr Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
title_full_unstemmed Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
title_sort Marketing Practices Under The Crowdsourcing Perspective: A Multicole Study
author Toledo, Luciano Augusto
author_facet Toledo, Luciano Augusto
Madeira, Adriana Beatriz
Garber, Marcos Fernando
Aguero, Felix Hugo
author_role author
author2 Madeira, Adriana Beatriz
Garber, Marcos Fernando
Aguero, Felix Hugo
author2_role author
author
author
dc.contributor.author.fl_str_mv Toledo, Luciano Augusto
Madeira, Adriana Beatriz
Garber, Marcos Fernando
Aguero, Felix Hugo
dc.subject.por.fl_str_mv Marketing
Crowdsourcing
Strategy
marketing
Crowdsourcing
Estratégia
topic Marketing
Crowdsourcing
Strategy
marketing
Crowdsourcing
Estratégia
description Crowdsourcing is a newly developed term that refers to the process of participating a company's activities through an online community, openly and closed. Any member of this community can complete assigned tasks and be paid or not. Although it originated in the computing industry, companies began using crowdsourcing for a wide range of tasks. It turns out that companies are using crowdsourcing to accomplish the tasks related to the market, focusing on three major areas: product development, advertising, promotion, and marketing research. This work will make use of the qualitative research through the method of the case. The unit of analysis to be used will be marketing activities based on crowdsourcing. Finally, the subjects of study for the understanding of the phenomenon to be studied were COCA COLA, PEPSICO, NETFLIX, and AMAZON.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/372
10.24023/FutureJournal/2175-5825/2019.v11i1.372
url https://www.revistafuture.org/FSRJ/article/view/372
identifier_str_mv 10.24023/FutureJournal/2175-5825/2019.v11i1.372
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/372/437
dc.rights.driver.fl_str_mv Copyright (c) 2019 Future Studies Research Journal: Trends and Strategies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Future Studies Research Journal: Trends and Strategies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
dc.source.none.fl_str_mv Future Studies Research Journal: Trends and Strategies; Vol. 11 No. 1 (2019): January/April; 123-143
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 11 n. 1 (2019): January/April; 123-143
2175-5825
reponame:Future Studies Research Journal: Trends and Strategies
instname:Fundação Instituto de Administração (FIA)
instacron:FIA
instname_str Fundação Instituto de Administração (FIA)
instacron_str FIA
institution FIA
reponame_str Future Studies Research Journal: Trends and Strategies
collection Future Studies Research Journal: Trends and Strategies
repository.name.fl_str_mv Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)
repository.mail.fl_str_mv
_version_ 1808843618095464448