The challenges of the black women entrepreneurs in the management of their business

• Autor(a) principal: Aguiar, Heraldo Márcio de
• Data de Publicação: 2023
• Outros Autores: Nassif, Vânia Maria Jorge, Maria Garçon, Márcia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Future Studies Research Journal: Trends and Strategies
• Texto Completo: https://www.revistafuture.org/FSRJ/article/view/648
• topic: Black women; Black women entrepreneurs; Black women's challenges; Business management; Racism; Mulheres negras; Empreendedoras negras; Desafios de mulheres negras; Gestão de negócios; Racismo

Objective:  To identify what are the difficulties arising from racial discrimination and prejudice which black women entrepreneurs face in the management of their businesses. Method: This is a theoretical essay, based on the Brazilian and international literature whose proposal was to categorize the main Brazilian black women entrepreneurs’ management problems arising from racial discrimination. Originality/Relevance:  The contributions, originality and relevance of the article come from the context studied, black women entrepreneurs and the difficulties in managing their business. Most of the studies identified in the literature address conflicts of different natures and there are few that integrate discriminatory issues and racial prejudices of black women entrepreneurs. This theme is emerging and current, and there is a need for theoretical deepening to support empirical studies. Results: The article allowed an important theoretical survey on the constructs addressed. Through 87 articles studied, it was possible to identify the challenges faced by black women entrepreneurs, consisting of seven categories: a) family x work; b) life in communities; c) financial resources; d) fear of failure; e) lack of entrepreneurial models/lack of experience; f) educational disadvantage and g) socioeconomic discrimination. The results bring together the main challenges and their identified difficulties. Theoretical/methodological contributions: The article offers new contributions by    reflecting: the relevance of the performance of black women and their performance in the social scenario and the prejudice still suffered;  ii)the challenges and consequences of the difficulty in developing the enterprise because they assume a double role in society,  black women and entrepreneurs; iii)emotional difficulties identified when performing entrepreneurial actions;  iv) the scarcity of studies that bring together the constructs studied and the absence of empirical evidence on black women entrepreneurs.