GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES
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Data de Publicação: | 2009 |
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Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/12 |
Resumo: | This research studies how the studied firms gain sustainable competitive advantages (SCAs). The issue has been studied in the literature on business strategy: the challenge for managers is to identify, develop, protect and use resources and skills that provide the firm with SCAs. Eight cases were studied. All concerned Information Technology firms that sell to other companies. The variables used were qualitative. Data was collected from primary and secondary sources of information. The primary sources consisted of the studied firms, where interviews with management were held. The main results are: (1) One firm develops products abroad and this aspect is a competitive advantage. (2) There are cases that resort to a model that provides them with great operating flexibility. (3) One firm obtained SCAs by developing a strategy whereby it implemented a franchise model for development and distribution. The franchise system encourages entrepreneurial behavior among the franchisees. (4) One case gained a competitive advantage through the complexity and sophistication of its products. (5) Some of the cases searched for market niches that were less exposed to competition.Key-words: Strategic management. Strategic planning. Advanced Technology firms. Management of multinationals. |
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GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSESOBTENÇÃO DE VANTAGENS COMPETITIVAS EM TECNOLOGIA DA INFORMAÇÃO: ESTUDO DE MÚLTIPLOS CASOS EM EMPRESAS INTERNACIONALIZADAS DOI:10.7444/fsrj.v1i2.12This research studies how the studied firms gain sustainable competitive advantages (SCAs). The issue has been studied in the literature on business strategy: the challenge for managers is to identify, develop, protect and use resources and skills that provide the firm with SCAs. Eight cases were studied. All concerned Information Technology firms that sell to other companies. The variables used were qualitative. Data was collected from primary and secondary sources of information. The primary sources consisted of the studied firms, where interviews with management were held. The main results are: (1) One firm develops products abroad and this aspect is a competitive advantage. (2) There are cases that resort to a model that provides them with great operating flexibility. (3) One firm obtained SCAs by developing a strategy whereby it implemented a franchise model for development and distribution. The franchise system encourages entrepreneurial behavior among the franchisees. (4) One case gained a competitive advantage through the complexity and sophistication of its products. (5) Some of the cases searched for market niches that were less exposed to competition.Key-words: Strategic management. Strategic planning. Advanced Technology firms. Management of multinationals. Neste trabalho, objetiva-se examinar como as empresas estudadas obtêm vantagens competitivas sustentáveis (VCSs). Ao longo dos anos, este tema vem sendo tratado na literatura sobre estratégia empresarial: para os gestores, o desafio está na identificação, desenvolvimento, proteção e utilização dos recursos e capacitações que possibilitam VCSs à empresa. Foram estudados oito casos, empresas que atuam em Tecnologia da Informação (TI), no segmento organizacional. As variáveis utilizadas são qualitativas. A coleta de dados foi realizada em fontes primárias e secundárias de dados. Como fonte primária utilizou-se as próprias empresas, nas quais se coletou informação em entrevistas com executivos. Com relação à obtenção e sustentabilidade de VCSs pelas empresas estudadas, seguem os principais resultados encontrados: (1) uma empresa desenvolve produtos no exterior e faz deste aspecto uma vantagem competitiva; (2) há casos que lançam mão de modelo de atuação que lhes confere flexibilidade alta; (3) uma empresa obteve vantagem competitiva ao desenvolver uma estratégia de atuação na qual implementou um sistema de franquias para desenvolvimento e para distribuição, sistema este que estimula o comportamento empreendedor dos franqueados; (4) uma empresa fez da sofisticação e complexidade de seus produtos uma vantagem competitiva; e (5) a busca de segmentos menos expostos à competição foi o caminho escolhido por algumas das empresas estudadas para obtenção de VCSs. Palavras-chave: Administração estratégica. Planejamento estratégico. Empresas de tecnologia avançada. Administração de multinacionais. Future Studies Research Journal: Trends and Strategies2009-12-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/1210.24023/FutureJournal/2175-5825/2009.v1i2.12Future Studies Research Journal: Trends and Strategies; Vol. 1 No. 2 (2009): Future Studies Research Journal; 43-66Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 1 n. 2 (2009): Future Studies Research Journal; 43-662175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/12/38https://www.revistafuture.org/FSRJ/article/view/12/57Copyright (c) 2010 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessArmando, EduardoFischmann, Adalberto Américo2018-07-19T15:46:50Zoai:ojs.future.emnuvens.com.br:article/12Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2018-07-19T15:46:50Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES OBTENÇÃO DE VANTAGENS COMPETITIVAS EM TECNOLOGIA DA INFORMAÇÃO: ESTUDO DE MÚLTIPLOS CASOS EM EMPRESAS INTERNACIONALIZADAS DOI:10.7444/fsrj.v1i2.12 |
title |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES |
spellingShingle |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES Armando, Eduardo |
title_short |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES |
title_full |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES |
title_fullStr |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES |
title_full_unstemmed |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES |
title_sort |
GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES |
author |
Armando, Eduardo |
author_facet |
Armando, Eduardo Fischmann, Adalberto Américo |
author_role |
author |
author2 |
Fischmann, Adalberto Américo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Armando, Eduardo Fischmann, Adalberto Américo |
description |
This research studies how the studied firms gain sustainable competitive advantages (SCAs). The issue has been studied in the literature on business strategy: the challenge for managers is to identify, develop, protect and use resources and skills that provide the firm with SCAs. Eight cases were studied. All concerned Information Technology firms that sell to other companies. The variables used were qualitative. Data was collected from primary and secondary sources of information. The primary sources consisted of the studied firms, where interviews with management were held. The main results are: (1) One firm develops products abroad and this aspect is a competitive advantage. (2) There are cases that resort to a model that provides them with great operating flexibility. (3) One firm obtained SCAs by developing a strategy whereby it implemented a franchise model for development and distribution. The franchise system encourages entrepreneurial behavior among the franchisees. (4) One case gained a competitive advantage through the complexity and sophistication of its products. (5) Some of the cases searched for market niches that were less exposed to competition.Key-words: Strategic management. Strategic planning. Advanced Technology firms. Management of multinationals. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-12-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/12 10.24023/FutureJournal/2175-5825/2009.v1i2.12 |
url |
https://www.revistafuture.org/FSRJ/article/view/12 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2009.v1i2.12 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/12/38 https://www.revistafuture.org/FSRJ/article/view/12/57 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2010 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2010 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 1 No. 2 (2009): Future Studies Research Journal; 43-66 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 1 n. 2 (2009): Future Studies Research Journal; 43-66 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
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1808843615739314176 |