Integrating Project Portfolio With Business Strategy: Imagineering
Autor(a) principal: | |
---|---|
Data de Publicação: | 2015 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/139 |
Resumo: | Aligning project management to the strategy of a big company is a difficult job. Through Imagineering (the business department and project management program), The Walt Disney Company has done this alignment in an exemplary way. Using a theoretical investigation, this study analyzed the Imagineering as a reference in strategic management of global projects through Disney´s business portfolio, a global benchmarking and with Malmberg et al. (2010) as a company guide. As the main results of the correlations carried out, it was noted that the Imagineers who work in project teams apply tools and techniques with a strategic vision focused on differentiation, generating value, and mixing imagination with technical capacity. The Blue Sky department and its integrated units make possible the creation and deployment of the attractions, the theme parks, hotels, resorts and the Disney sea cruises, demonstrating in this way, to be a highly effective project management office. |
id |
FIA-1_8dbcb87c8b6b83cbbc7b67a6de9a97ed |
---|---|
oai_identifier_str |
oai:ojs.future.emnuvens.com.br:article/215 |
network_acronym_str |
FIA-1 |
network_name_str |
Future Studies Research Journal: Trends and Strategies |
repository_id_str |
|
spelling |
Integrating Project Portfolio With Business Strategy: ImagineeringIntegração do Portfólio de Projetos com a Estratégia Empresarial: O ImagineeringStrategy. Project Management. Imagineering.EstratégiaGerenciamento de ProjetosImagineeringAligning project management to the strategy of a big company is a difficult job. Through Imagineering (the business department and project management program), The Walt Disney Company has done this alignment in an exemplary way. Using a theoretical investigation, this study analyzed the Imagineering as a reference in strategic management of global projects through Disney´s business portfolio, a global benchmarking and with Malmberg et al. (2010) as a company guide. As the main results of the correlations carried out, it was noted that the Imagineers who work in project teams apply tools and techniques with a strategic vision focused on differentiation, generating value, and mixing imagination with technical capacity. The Blue Sky department and its integrated units make possible the creation and deployment of the attractions, the theme parks, hotels, resorts and the Disney sea cruises, demonstrating in this way, to be a highly effective project management office.Alinhar gerenciamento de projetos a estratégia de uma companhia de grande porte é uma tarefa difícil. A The Walt Disney Company por meio do Imagineering (unidade de negócios da Companhia e programa em gerenciamento de projetos) tem feito esse alinhamento de forma exemplar. Com uma investigação teórico-documental, neste estudo analisou-se o Imagineering como referência em gerenciamento estratégico de projetos globais a partir do portfólio de negócios da Disney, benchmarking mundial, tendo-se Malmberg et al. (2010) como guia da companhia. Como principais resultados das correlações realizadas, constatou-se que os imagineers, integrantes das equipes de projeto, aplicam ferramentas e técnicas com visão estratégica baseada no foco em diferenciação, gerando valor e mesclando imaginação e capacidade técnica. O departamento Blue Sky e suas unidades integradas possibilitam a criação e a implantação das atrações, dos parques temáticos, dos hotéis e dos cruzeiros marítimos da Disney, demonstrando-se, assim, como um eficaz escritório de gerenciamento de projetos.Future Studies Research Journal: Trends and Strategies2015-12-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/13910.24023/FutureJournal/2175-5825/2015.v7i2.215Future Studies Research Journal: Trends and Strategies; Vol. 7 No. 2 (2015): Future Studies Research Journal; 155Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 7 n. 2 (2015): Future Studies Research Journal; 1552175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAporenghttps://www.revistafuture.org/FSRJ/article/view/139/317https://www.revistafuture.org/FSRJ/article/view/139/330Copyright (c) 2015 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessDal Maso, Cesar Buaesda Silva, Wanderlei Marinhode Mello, Pedro CarvalhoArruda Filho, Norman de Paula2016-02-24T00:49:42Zoai:ojs.future.emnuvens.com.br:article/215Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2016-02-24T00:49:42Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
Integrating Project Portfolio With Business Strategy: Imagineering Integração do Portfólio de Projetos com a Estratégia Empresarial: O Imagineering |
title |
Integrating Project Portfolio With Business Strategy: Imagineering |
spellingShingle |
Integrating Project Portfolio With Business Strategy: Imagineering Dal Maso, Cesar Buaes Strategy. Project Management. Imagineering. Estratégia Gerenciamento de Projetos Imagineering |
title_short |
Integrating Project Portfolio With Business Strategy: Imagineering |
title_full |
Integrating Project Portfolio With Business Strategy: Imagineering |
title_fullStr |
Integrating Project Portfolio With Business Strategy: Imagineering |
title_full_unstemmed |
Integrating Project Portfolio With Business Strategy: Imagineering |
title_sort |
Integrating Project Portfolio With Business Strategy: Imagineering |
author |
Dal Maso, Cesar Buaes |
author_facet |
Dal Maso, Cesar Buaes da Silva, Wanderlei Marinho de Mello, Pedro Carvalho Arruda Filho, Norman de Paula |
author_role |
author |
author2 |
da Silva, Wanderlei Marinho de Mello, Pedro Carvalho Arruda Filho, Norman de Paula |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Dal Maso, Cesar Buaes da Silva, Wanderlei Marinho de Mello, Pedro Carvalho Arruda Filho, Norman de Paula |
dc.subject.por.fl_str_mv |
Strategy. Project Management. Imagineering. Estratégia Gerenciamento de Projetos Imagineering |
topic |
Strategy. Project Management. Imagineering. Estratégia Gerenciamento de Projetos Imagineering |
description |
Aligning project management to the strategy of a big company is a difficult job. Through Imagineering (the business department and project management program), The Walt Disney Company has done this alignment in an exemplary way. Using a theoretical investigation, this study analyzed the Imagineering as a reference in strategic management of global projects through Disney´s business portfolio, a global benchmarking and with Malmberg et al. (2010) as a company guide. As the main results of the correlations carried out, it was noted that the Imagineers who work in project teams apply tools and techniques with a strategic vision focused on differentiation, generating value, and mixing imagination with technical capacity. The Blue Sky department and its integrated units make possible the creation and deployment of the attractions, the theme parks, hotels, resorts and the Disney sea cruises, demonstrating in this way, to be a highly effective project management office. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/139 10.24023/FutureJournal/2175-5825/2015.v7i2.215 |
url |
https://www.revistafuture.org/FSRJ/article/view/139 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2015.v7i2.215 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/139/317 https://www.revistafuture.org/FSRJ/article/view/139/330 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 7 No. 2 (2015): Future Studies Research Journal; 155 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 7 n. 2 (2015): Future Studies Research Journal; 155 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
|
_version_ |
1808843616987119616 |