INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES
Autor(a) principal: | |
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Data de Publicação: | 2012 |
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Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/79 |
Resumo: | Over the last decade, interest has picked up as to emerging economies and their companies. This recent movement does not imply that previous theories and models are no longer applicable, however, one must analyze, in a broader comprehensive manner, a series of specific context factors and those concerning the management of this kind of company. Therefore, this paper analyzed the internationalization strategies adopted by six Brazilian companies before a set of internationalization models. A qualitative research approach was employed and in-depth interviews were conducted with corporate management level professionals. Companies were divided into three groups according to internationalization times (Group I – over ten years, Group II - between five and ten years, and Group III – under five years). Observations indicated that for Groups I and III companies the product lifecycle (Vernon, 1966 and 1979) and the eclectic paradigm (Dunning, 1980, 1988 and 2000) economic models support justifying internationalization motivations for companies’ internalization whilst the Uppsala model (Johanson and VAHLNE, 1979, 2009), at least in part explains, choice decisions concerning a few countries. As to Group II companies, the product lifecycle model is not the underlying motivation for internationalization, choices being more closely related to sector opportunities and the characteristics of both products and services. |
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INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASESESTRATÉGIAS DE INTERNACIONALIZAÇÃO DE EMPRESAS EMERGENTES: UM ESTUDO COMPARATIVO DE CASOS BRASILEIROS DOI:10.7444/fsrj.v3i2.79Over the last decade, interest has picked up as to emerging economies and their companies. This recent movement does not imply that previous theories and models are no longer applicable, however, one must analyze, in a broader comprehensive manner, a series of specific context factors and those concerning the management of this kind of company. Therefore, this paper analyzed the internationalization strategies adopted by six Brazilian companies before a set of internationalization models. A qualitative research approach was employed and in-depth interviews were conducted with corporate management level professionals. Companies were divided into three groups according to internationalization times (Group I – over ten years, Group II - between five and ten years, and Group III – under five years). Observations indicated that for Groups I and III companies the product lifecycle (Vernon, 1966 and 1979) and the eclectic paradigm (Dunning, 1980, 1988 and 2000) economic models support justifying internationalization motivations for companies’ internalization whilst the Uppsala model (Johanson and VAHLNE, 1979, 2009), at least in part explains, choice decisions concerning a few countries. As to Group II companies, the product lifecycle model is not the underlying motivation for internationalization, choices being more closely related to sector opportunities and the characteristics of both products and services.O interesse sobre as economias emergentes e sobre suas empresas aumentou na última década. Este movimento recente não significa dizer que as teorias e modelos anteriores não sejam úteis, porém, é preciso analisar, de forma mais abrangente, uma série de fatores específicos do contexto e da gestão deste tipo de empresa. Assim, neste artigo foram analisadas as estratégias de internacionalização utilizadas por seis empresas brasileiras comparando-as com alguns dos modelos de internacionalização. A pesquisa é de abordagem qualitativa e foram feitas entrevistas em profundidade com profissionais do nível de gerência das empresas. As empresas foram divididas em três grupos de acordo com o seu tempo de internacionalização (Grupo I - mais de dez anos; Grupo II - entre cinco e dez anos; e Grupo III - menos de cinco anos). Observou-se que para as empresas dos Grupos I e III os modelos econômicos de ciclo de vida do produto (VERNON, 1966 e 1979) e do paradigma eclético (DUNNING, 1980; 1988 e 2000) ajudam a explicar as motivações para a internacionalização e o modelo de Uppsala (JOHANSON e VAHLNE, 1979, 2009) explica, pelo menos em parte, as decisões de escolha de alguns poucos países. Já para as empresas do Grupo II, o modelo de ciclo de vida do produto não é motivo para a internacionalização, as escolhas tiveram mais a ver com as oportunidades do setor e as características dos produtos e serviços. Future Studies Research Journal: Trends and Strategies2012-01-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/7910.24023/FutureJournal/2175-5825/2011.v3i2.79Future Studies Research Journal: Trends and Strategies; Vol. 3 No. 2 (2011): Future Studies Research Journal; 59-87Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 3 n. 2 (2011): Future Studies Research Journal; 59-872175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/79/155https://www.revistafuture.org/FSRJ/article/view/79/154Copyright (c) 2011 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessBueno, Janaína MariaDomingues, Carlos Roberto2018-07-26T19:28:43Zoai:ojs.future.emnuvens.com.br:article/79Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2018-07-26T19:28:43Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES ESTRATÉGIAS DE INTERNACIONALIZAÇÃO DE EMPRESAS EMERGENTES: UM ESTUDO COMPARATIVO DE CASOS BRASILEIROS DOI:10.7444/fsrj.v3i2.79 |
title |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES |
spellingShingle |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES Bueno, Janaína Maria |
title_short |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES |
title_full |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES |
title_fullStr |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES |
title_full_unstemmed |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES |
title_sort |
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES |
author |
Bueno, Janaína Maria |
author_facet |
Bueno, Janaína Maria Domingues, Carlos Roberto |
author_role |
author |
author2 |
Domingues, Carlos Roberto |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Bueno, Janaína Maria Domingues, Carlos Roberto |
description |
Over the last decade, interest has picked up as to emerging economies and their companies. This recent movement does not imply that previous theories and models are no longer applicable, however, one must analyze, in a broader comprehensive manner, a series of specific context factors and those concerning the management of this kind of company. Therefore, this paper analyzed the internationalization strategies adopted by six Brazilian companies before a set of internationalization models. A qualitative research approach was employed and in-depth interviews were conducted with corporate management level professionals. Companies were divided into three groups according to internationalization times (Group I – over ten years, Group II - between five and ten years, and Group III – under five years). Observations indicated that for Groups I and III companies the product lifecycle (Vernon, 1966 and 1979) and the eclectic paradigm (Dunning, 1980, 1988 and 2000) economic models support justifying internationalization motivations for companies’ internalization whilst the Uppsala model (Johanson and VAHLNE, 1979, 2009), at least in part explains, choice decisions concerning a few countries. As to Group II companies, the product lifecycle model is not the underlying motivation for internationalization, choices being more closely related to sector opportunities and the characteristics of both products and services. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-01-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/79 10.24023/FutureJournal/2175-5825/2011.v3i2.79 |
url |
https://www.revistafuture.org/FSRJ/article/view/79 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2011.v3i2.79 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/79/155 https://www.revistafuture.org/FSRJ/article/view/79/154 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2011 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2011 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 3 No. 2 (2011): Future Studies Research Journal; 59-87 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 3 n. 2 (2011): Future Studies Research Journal; 59-87 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
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