Communication policy related challenges for the current Brazilian government

• Autor(a) principal: Dantas, Marcos
• Data de Publicação: 2015
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RECIIS (Online)
• Texto Completo: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/919
• topic: Communication policy; Regulatory framework for communications; Media regulation; Democratization of the mass media; Lei da Mídia Democrática (a bill of popular initiative to democratization of Brazilian media); Política de comunicación; Marco reglamentario de las comunicaciones; Reglamentación de los medios de comunicación masivos; Democratización de los medios de comunicación masivos; Lei da Mídia Democrática (proyecto de ley de iniciativa popular para democra; Política de comunicação; Marco regulatório das comunicações; Regulamentação da mídia; Democratização dos meios de comunicação; Lei da Mídia Democrática.

There are a number of challenges to be tackled by the Ministry of Communications under the mandate that began last January. Here a specific approach deals with the challenges to regulate the Brazilian media, presenting elements to develop a strategic model that should transcend the idea of combatting certain media groups. From the viewpoint that the mass media are more than mere vehicles for transmitting news or journalistic information to the degree that they also are entertainment organs and ways of accessing culture and education – in the broadest sense of those words –  the government must develop a regulation project stimulating competition and diversification of voices and images that provides for strengthening Brazilian national and regional culture, a project that should have broad social effect.