Communication and health: Amazoom’s experience in fighting misinformation about arboviruses in Roraima

• Autor(a) principal: Santi, Vilso Junior Chierentin
• Data de Publicação: 2022
• Outros Autores: Araújo, Bryan Chrystian
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RECIIS (Online)
• Texto Completo: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/3270
• topic: Amazoom; Communication and health; Fight against misinformation; Roraima; Educommunication.; Amazoom; Comunicación y salud; Lucha contra la desinformación; Roraima; Educomunicación.; Amazoom; Comunicação e saúde; Combate à desinformação; Roraima; Educomunicação.

This article presents some thoughts about the set of actions of the ArboControl project in Roraima, reported in this study, based on the experiences and practices in fighting misinformation by Amazoom – Cultural Observatory of the Amazon and the Caribbean. For a better understanding of these ways of doing, we present, in this study, the context in which they occur; the general aspects that guided the creation of Amazoom and its connection to the national initiative of ArboControl; the objectives and the multiple dimensions of the communicative practices implemented in the scope of the project; the concepts and ideas that we put into motion in these practices; the methods and techniques that we employed; and the main products, their processes and partial results achieved so far. We emphasize, based on the accomplished activities and their analyzed material, the importance of producing our own content (appropriate and appropriable), inspired by the principles of educommunication, which are able to engage in hybrid languages, narratives that are multiple and more effective in the prevention, monitoring and control of arboviruses (and their vectors).