The national humanization Policy and the Television Media: A study about the possible differences between the humanization (s) purposes and the TV series “SOS Emergência” (SOS Emergency) of Globo Network

• Autor(a) principal: Justo, Adriana Maiarotti
• Data de Publicação: 2012
• Outros Autores: Filho, Adilson Cabral
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: RECIIS (Online)
• Texto Completo: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/605
• topic: National Humanization Policy; Public Health; public health policies; public communication policies; saúde coletiva; saúde pública; politicas sociais de saúde; politicas públicas de comunicação; serviço social em saúde

This essay proposes to oppose possible disagreements between the humanization purposes addressed by the country’s Public Health, from the National Humanization Policy - PNH, and the approach of such theme on series broadcasted by the television media, which raises health assistance issue. For such purpose, this study has linked the series “SOS Emergência” (SOS Emergency) created by Globo Network as far as it intends to reflect the daily routine of a health hospital unit. The choice of such objective of investigation is because a variety of authors indicates the relevance and influence that the television media pursue as a knowledge, consensus and opinion makers inside society. From the presented questioning and aiming at identifying the possible disagreements between the humanization purposes derived from PNH wording and the distribution of series by the television media, addressing health issue, this paper is subdivided into three main topics:- The first axis addresses a more bibliographic perspective for discussing humanization and health fields, their historical construction, and a brief description about PNH. - The second axis, still bibliographic, targets questioning of themes regarding public policies, the media and their correlation with the social collective construction. - And finally, the third one aims to reproduce excerpts from the “SOS Emergência” (SOS Emergency) series, broadcasted by Globo Network, with the objective of identifying the counterpoints related to the purposes of the PNH text.