Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Revista Científica Hermes |
Texto Completo: | https://revistahermes.com.br/index.php/hermes1/article/view/665 |
Resumo: | This research article was carried out to develop a strategic model based on the Kaplan and Norton methodology, the Balance Scorecard, where microentrepreneurs are facilitated to planning and managing their processes to obtain a competitive advantage that allows them to improve their situation, increase their profits, and sustain themselves in the market. The model utilizes diverse strategies that fulfill five objectives considered in a strategic map based on four perspectives. This descriptive, non-experimental study was carried out with micro-enterprises from commune 1 of the city of Santiago de Cali, Colombia. A survey was implemented to collect the data that helped to detect the needs of these micro-enterprises and their realities. With this data, together with the auscultation of theories and methodologies of personnel management, process standardization, customer service and sales management through the Internet, it was possible to outline the model proposed here. Additionally, it was possible to verify that these micro-enterprises demonstrate weaknesses in office automation skills, forcing themselves to manually keep their scarce paper records, which prevents the proper handling of information and the control of their processes and procedures, in addition to the notable shortcomings in advertising and sales management. |
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Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, ColombiaModelo de generación de valor en las microempresas de la comuna 1 de la ciudad de Santiago de Cali, ColombiamicroempresaBalance Scorecardcapacitaciónventaja competitivamicroenterpriseBalance Scorecardtrainingcompetitive advantageThis research article was carried out to develop a strategic model based on the Kaplan and Norton methodology, the Balance Scorecard, where microentrepreneurs are facilitated to planning and managing their processes to obtain a competitive advantage that allows them to improve their situation, increase their profits, and sustain themselves in the market. The model utilizes diverse strategies that fulfill five objectives considered in a strategic map based on four perspectives. This descriptive, non-experimental study was carried out with micro-enterprises from commune 1 of the city of Santiago de Cali, Colombia. A survey was implemented to collect the data that helped to detect the needs of these micro-enterprises and their realities. With this data, together with the auscultation of theories and methodologies of personnel management, process standardization, customer service and sales management through the Internet, it was possible to outline the model proposed here. Additionally, it was possible to verify that these micro-enterprises demonstrate weaknesses in office automation skills, forcing themselves to manually keep their scarce paper records, which prevents the proper handling of information and the control of their processes and procedures, in addition to the notable shortcomings in advertising and sales management.El presente artículo de investigación se realizó con el fin de desarrollar un modelo estratégico basado en la metodología del Balance Scorecard de Kaplan y Norton, donde se les facilita a los microempresarios la planeación y gestión de sus procesos para la obtención de una ventaja competitiva que permita mejorar su situación, dando aumento a sus utilidades y al sostenimiento en el mercado. El modelo cuenta con diferentes estrategias que dan cumplimiento a cinco objetivos considerados en un mapa estratégico, fundamentado en cuatro perspectivas. Este estudio descriptivo, no experimental, se llevó a cabo con microempresas de la comuna 1 de la ciudad de Santiago de Cali, Colombia. Se utilizó una encuesta que permitió recopilar los datos que ayudaron a detectar las necesidades de estas microempresas y sus realidades. Con estos datos, junto con la auscultación de teorías y metodologías de gestión de personal, estandarización de procesos, servicio al cliente y gestión de ventas a través de internet, se pudo esbozar el modelo aquí propuesto. También, se logró constatar que estas microempresas tienen falencias en las competencias ofimáticas, obligándose a llevar manualmente sus escasos registros en papel, lo que impide la debida gestión de la información y el control de los procesos y procedimientos de las mismas, además de las notables carencias en la gestión de publicidad y ventas.Fernando de Almeida Santos2022-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistahermes.com.br/index.php/hermes1/article/view/66510.21710/rch.v32i.665Revista Científica Hermes; v. 32 (2022): outubro a março; 271-291Revista Científica Hermes ; Vol. 32 (2022): outubro a março; 271-291Revista Científica Hermes ; Vol. 32 (2022): outubro a março; 271-2912175-055610.21710/rch.v32ireponame:Revista Científica Hermesinstname:Instituto Paulista de Ensino (FIPEN)instacron:FIPENspahttps://revistahermes.com.br/index.php/hermes1/article/view/665/574Copyright (c) 2022 Pablo César Ledesma Cepeda, Diana Mile Muriel Wilches, Vivian Jiménez Hernándezhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess Cepeda, Pablo César Ledesma Wilches, Diana Mile MurielHernández, Vivian Jiménez2023-09-09T23:51:09Zoai:ojs.revistahermes.com.br:article/665Revistahttp://www.fipen.edu.br/hermes1/index.php/hermes1PUBhttp://www.fipen.edu.br/hermes1/index.php/hermes1/oai||hermes@fipen.edu.br2175-05562175-0556opendoar:2023-09-09T23:51:09Revista Científica Hermes - Instituto Paulista de Ensino (FIPEN)false |
dc.title.none.fl_str_mv |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia Modelo de generación de valor en las microempresas de la comuna 1 de la ciudad de Santiago de Cali, Colombia |
title |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia |
spellingShingle |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia Cepeda, Pablo César Ledesma microempresa Balance Scorecard capacitación ventaja competitiva microenterprise Balance Scorecard training competitive advantage |
title_short |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia |
title_full |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia |
title_fullStr |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia |
title_full_unstemmed |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia |
title_sort |
Value generation model in microenterprises in commune 1 of the city of Santiago de Cali, Colombia |
author |
Cepeda, Pablo César Ledesma |
author_facet |
Cepeda, Pablo César Ledesma Wilches, Diana Mile Muriel Hernández, Vivian Jiménez |
author_role |
author |
author2 |
Wilches, Diana Mile Muriel Hernández, Vivian Jiménez |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Cepeda, Pablo César Ledesma Wilches, Diana Mile Muriel Hernández, Vivian Jiménez |
dc.subject.por.fl_str_mv |
microempresa Balance Scorecard capacitación ventaja competitiva microenterprise Balance Scorecard training competitive advantage |
topic |
microempresa Balance Scorecard capacitación ventaja competitiva microenterprise Balance Scorecard training competitive advantage |
description |
This research article was carried out to develop a strategic model based on the Kaplan and Norton methodology, the Balance Scorecard, where microentrepreneurs are facilitated to planning and managing their processes to obtain a competitive advantage that allows them to improve their situation, increase their profits, and sustain themselves in the market. The model utilizes diverse strategies that fulfill five objectives considered in a strategic map based on four perspectives. This descriptive, non-experimental study was carried out with micro-enterprises from commune 1 of the city of Santiago de Cali, Colombia. A survey was implemented to collect the data that helped to detect the needs of these micro-enterprises and their realities. With this data, together with the auscultation of theories and methodologies of personnel management, process standardization, customer service and sales management through the Internet, it was possible to outline the model proposed here. Additionally, it was possible to verify that these micro-enterprises demonstrate weaknesses in office automation skills, forcing themselves to manually keep their scarce paper records, which prevents the proper handling of information and the control of their processes and procedures, in addition to the notable shortcomings in advertising and sales management. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistahermes.com.br/index.php/hermes1/article/view/665 10.21710/rch.v32i.665 |
url |
https://revistahermes.com.br/index.php/hermes1/article/view/665 |
identifier_str_mv |
10.21710/rch.v32i.665 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://revistahermes.com.br/index.php/hermes1/article/view/665/574 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Fernando de Almeida Santos |
publisher.none.fl_str_mv |
Fernando de Almeida Santos |
dc.source.none.fl_str_mv |
Revista Científica Hermes; v. 32 (2022): outubro a março; 271-291 Revista Científica Hermes ; Vol. 32 (2022): outubro a março; 271-291 Revista Científica Hermes ; Vol. 32 (2022): outubro a março; 271-291 2175-0556 10.21710/rch.v32i reponame:Revista Científica Hermes instname:Instituto Paulista de Ensino (FIPEN) instacron:FIPEN |
instname_str |
Instituto Paulista de Ensino (FIPEN) |
instacron_str |
FIPEN |
institution |
FIPEN |
reponame_str |
Revista Científica Hermes |
collection |
Revista Científica Hermes |
repository.name.fl_str_mv |
Revista Científica Hermes - Instituto Paulista de Ensino (FIPEN) |
repository.mail.fl_str_mv |
||hermes@fipen.edu.br |
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