DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS

Detalhes bibliográficos
Autor(a) principal: Headley, Samara da Silva
Data de Publicação: 2020
Outros Autores: Souza, Marco Antonio Sena de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Metropolitana de Sustentabilidade
Texto Completo: https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835
Resumo: The objective of this study is to verify if the labels that contain information of environmental preservation influence the choice of university students' consumption. The issue is gaining in importance when there are several fronts led by companies and international organizations that together seek to converge efforts to improve labeling and thus give more safety to producers and buyers. To make the work feasible, we opted for the quantitative method, supported by a structured data collection instrument, applied to university students in the social sciences area. The results showed that products considered "green" have little stimulated young consumers. In addition, they showed few predispositions to change consumption habits and buy products labeled as green. From this study, it is suggested that suppliers, governments and certification bodies mobilize to communicate the value generated in the sustainable chain. It is hoped that the construction of this article will serve as a starting point for the maturing of the subject and may support future discussions on the subject.
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spelling DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTSAS INFORMAÇÕES DOS RÓTULOS INFLUENCIAM A ESCOLHA DE PRODUTOS SUSTENTÁVEIS? UM ESTUDO SOBRE COMPORTAMENTO DE COMPRA ENTRE OS JOVENS UNIVERSITÁRIOSStrategylabelingappealenvironmental and behavior.Estratégiarotulagemapeloambiental e comportamentoThe objective of this study is to verify if the labels that contain information of environmental preservation influence the choice of university students' consumption. The issue is gaining in importance when there are several fronts led by companies and international organizations that together seek to converge efforts to improve labeling and thus give more safety to producers and buyers. To make the work feasible, we opted for the quantitative method, supported by a structured data collection instrument, applied to university students in the social sciences area. The results showed that products considered "green" have little stimulated young consumers. In addition, they showed few predispositions to change consumption habits and buy products labeled as green. From this study, it is suggested that suppliers, governments and certification bodies mobilize to communicate the value generated in the sustainable chain. It is hoped that the construction of this article will serve as a starting point for the maturing of the subject and may support future discussions on the subject.O objetivo desse estudo é verificar se os rótulos que contém informações de preservação ambiental influenciam a escolha de consumo dos jovens universitários. O assunto ganha relevância ao verificar que há vários fronts liderados pelas empresas e organismos internacionais que juntos procuram convergir esforços para aprimorar a rotulagem e assim, conferir mais segurança a produtores e compradores. Para viabilizar o trabalho optamos pelo método quantitativo, suportado por um instrumento de coleta de dados estruturado, aplicado aos universitários da área de ciências sociais. Os resultados demonstraram que produtos considerados "verdes" pouco tem estimulado jovens consumidores. Além disso, eles mostraram poucos predispostos a mudar os hábitos de consumo e comprar produtos rotulados como verde. A partir desse estudo, sugere-se que as empresas fornecedoras, governos e órgão certificadores se mobilizem para comunicar o valor gerado na cadeia sustentável. Espera-se que a construção desse artigo sirva como ponto de partida para o amadurecimento do assunto e possa subsidiar futuras discussões sobre o assunto.COMPLEXO EDUCACIONAL FMU2020-06-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionQualitativoapplication/pdfhttps://revistaseletronicas.fmu.br/index.php/rms/article/view/1835Revista Metropolitana de Sustentabilidade (ISSN 2318-3233); v. 10 n. 2 (2020): (Maio/Ago. 2020); 119-1452318-3233reponame:Revista Metropolitana de Sustentabilidadeinstname:Faculdades Metropolitanas Unidas (FMU)instacron:FMUporhttps://revistaseletronicas.fmu.br/index.php/rms/article/view/1835/pdfCopyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233)info:eu-repo/semantics/openAccessHeadley, Samara da SilvaSouza, Marco Antonio Sena de2020-09-09T13:22:15Zoai:ojs.fmu.br:article/1835Revistahttps://revistaseletronicas.fmu.br/index.php/rms/indexPRIhttps://revistaseletronicas.fmu.br/index.php/rms/oaicelso.sustentabilidade@gmail.com||editor.sustentabilidade@gmail.com|| suporte.revista@gmail.com2318-32332318-3233opendoar:2020-09-09T13:22:15Revista Metropolitana de Sustentabilidade - Faculdades Metropolitanas Unidas (FMU)false
dc.title.none.fl_str_mv DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
AS INFORMAÇÕES DOS RÓTULOS INFLUENCIAM A ESCOLHA DE PRODUTOS SUSTENTÁVEIS? UM ESTUDO SOBRE COMPORTAMENTO DE COMPRA ENTRE OS JOVENS UNIVERSITÁRIOS
title DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
spellingShingle DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
Headley, Samara da Silva
Strategy
labeling
appeal
environmental and behavior.
Estratégia
rotulagem
apelo
ambiental e comportamento
title_short DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
title_full DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
title_fullStr DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
title_full_unstemmed DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
title_sort DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
author Headley, Samara da Silva
author_facet Headley, Samara da Silva
Souza, Marco Antonio Sena de
author_role author
author2 Souza, Marco Antonio Sena de
author2_role author
dc.contributor.author.fl_str_mv Headley, Samara da Silva
Souza, Marco Antonio Sena de
dc.subject.por.fl_str_mv Strategy
labeling
appeal
environmental and behavior.
Estratégia
rotulagem
apelo
ambiental e comportamento
topic Strategy
labeling
appeal
environmental and behavior.
Estratégia
rotulagem
apelo
ambiental e comportamento
description The objective of this study is to verify if the labels that contain information of environmental preservation influence the choice of university students' consumption. The issue is gaining in importance when there are several fronts led by companies and international organizations that together seek to converge efforts to improve labeling and thus give more safety to producers and buyers. To make the work feasible, we opted for the quantitative method, supported by a structured data collection instrument, applied to university students in the social sciences area. The results showed that products considered "green" have little stimulated young consumers. In addition, they showed few predispositions to change consumption habits and buy products labeled as green. From this study, it is suggested that suppliers, governments and certification bodies mobilize to communicate the value generated in the sustainable chain. It is hoped that the construction of this article will serve as a starting point for the maturing of the subject and may support future discussions on the subject.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Qualitativo
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835
url https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv COMPLEXO EDUCACIONAL FMU
publisher.none.fl_str_mv COMPLEXO EDUCACIONAL FMU
dc.source.none.fl_str_mv Revista Metropolitana de Sustentabilidade (ISSN 2318-3233); v. 10 n. 2 (2020): (Maio/Ago. 2020); 119-145
2318-3233
reponame:Revista Metropolitana de Sustentabilidade
instname:Faculdades Metropolitanas Unidas (FMU)
instacron:FMU
instname_str Faculdades Metropolitanas Unidas (FMU)
instacron_str FMU
institution FMU
reponame_str Revista Metropolitana de Sustentabilidade
collection Revista Metropolitana de Sustentabilidade
repository.name.fl_str_mv Revista Metropolitana de Sustentabilidade - Faculdades Metropolitanas Unidas (FMU)
repository.mail.fl_str_mv celso.sustentabilidade@gmail.com||editor.sustentabilidade@gmail.com|| suporte.revista@gmail.com
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