DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Metropolitana de Sustentabilidade |
Texto Completo: | https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835 |
Resumo: | The objective of this study is to verify if the labels that contain information of environmental preservation influence the choice of university students' consumption. The issue is gaining in importance when there are several fronts led by companies and international organizations that together seek to converge efforts to improve labeling and thus give more safety to producers and buyers. To make the work feasible, we opted for the quantitative method, supported by a structured data collection instrument, applied to university students in the social sciences area. The results showed that products considered "green" have little stimulated young consumers. In addition, they showed few predispositions to change consumption habits and buy products labeled as green. From this study, it is suggested that suppliers, governments and certification bodies mobilize to communicate the value generated in the sustainable chain. It is hoped that the construction of this article will serve as a starting point for the maturing of the subject and may support future discussions on the subject. |
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DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTSAS INFORMAÇÕES DOS RÓTULOS INFLUENCIAM A ESCOLHA DE PRODUTOS SUSTENTÁVEIS? UM ESTUDO SOBRE COMPORTAMENTO DE COMPRA ENTRE OS JOVENS UNIVERSITÁRIOSStrategylabelingappealenvironmental and behavior.Estratégiarotulagemapeloambiental e comportamentoThe objective of this study is to verify if the labels that contain information of environmental preservation influence the choice of university students' consumption. The issue is gaining in importance when there are several fronts led by companies and international organizations that together seek to converge efforts to improve labeling and thus give more safety to producers and buyers. To make the work feasible, we opted for the quantitative method, supported by a structured data collection instrument, applied to university students in the social sciences area. The results showed that products considered "green" have little stimulated young consumers. In addition, they showed few predispositions to change consumption habits and buy products labeled as green. From this study, it is suggested that suppliers, governments and certification bodies mobilize to communicate the value generated in the sustainable chain. It is hoped that the construction of this article will serve as a starting point for the maturing of the subject and may support future discussions on the subject.O objetivo desse estudo é verificar se os rótulos que contém informações de preservação ambiental influenciam a escolha de consumo dos jovens universitários. O assunto ganha relevância ao verificar que há vários fronts liderados pelas empresas e organismos internacionais que juntos procuram convergir esforços para aprimorar a rotulagem e assim, conferir mais segurança a produtores e compradores. Para viabilizar o trabalho optamos pelo método quantitativo, suportado por um instrumento de coleta de dados estruturado, aplicado aos universitários da área de ciências sociais. Os resultados demonstraram que produtos considerados "verdes" pouco tem estimulado jovens consumidores. Além disso, eles mostraram poucos predispostos a mudar os hábitos de consumo e comprar produtos rotulados como verde. A partir desse estudo, sugere-se que as empresas fornecedoras, governos e órgão certificadores se mobilizem para comunicar o valor gerado na cadeia sustentável. Espera-se que a construção desse artigo sirva como ponto de partida para o amadurecimento do assunto e possa subsidiar futuras discussões sobre o assunto.COMPLEXO EDUCACIONAL FMU2020-06-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionQualitativoapplication/pdfhttps://revistaseletronicas.fmu.br/index.php/rms/article/view/1835Revista Metropolitana de Sustentabilidade (ISSN 2318-3233); v. 10 n. 2 (2020): (Maio/Ago. 2020); 119-1452318-3233reponame:Revista Metropolitana de Sustentabilidadeinstname:Faculdades Metropolitanas Unidas (FMU)instacron:FMUporhttps://revistaseletronicas.fmu.br/index.php/rms/article/view/1835/pdfCopyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233)info:eu-repo/semantics/openAccessHeadley, Samara da SilvaSouza, Marco Antonio Sena de2020-09-09T13:22:15Zoai:ojs.fmu.br:article/1835Revistahttps://revistaseletronicas.fmu.br/index.php/rms/indexPRIhttps://revistaseletronicas.fmu.br/index.php/rms/oaicelso.sustentabilidade@gmail.com||editor.sustentabilidade@gmail.com|| suporte.revista@gmail.com2318-32332318-3233opendoar:2020-09-09T13:22:15Revista Metropolitana de Sustentabilidade - Faculdades Metropolitanas Unidas (FMU)false |
dc.title.none.fl_str_mv |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS AS INFORMAÇÕES DOS RÓTULOS INFLUENCIAM A ESCOLHA DE PRODUTOS SUSTENTÁVEIS? UM ESTUDO SOBRE COMPORTAMENTO DE COMPRA ENTRE OS JOVENS UNIVERSITÁRIOS |
title |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS |
spellingShingle |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS Headley, Samara da Silva Strategy labeling appeal environmental and behavior. Estratégia rotulagem apelo ambiental e comportamento |
title_short |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS |
title_full |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS |
title_fullStr |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS |
title_full_unstemmed |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS |
title_sort |
DO LABEL INFORMATION INFLUENCE THE CHOICE OF SUSTAINABLE PRODUCTS? A STUDY OF BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS |
author |
Headley, Samara da Silva |
author_facet |
Headley, Samara da Silva Souza, Marco Antonio Sena de |
author_role |
author |
author2 |
Souza, Marco Antonio Sena de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Headley, Samara da Silva Souza, Marco Antonio Sena de |
dc.subject.por.fl_str_mv |
Strategy labeling appeal environmental and behavior. Estratégia rotulagem apelo ambiental e comportamento |
topic |
Strategy labeling appeal environmental and behavior. Estratégia rotulagem apelo ambiental e comportamento |
description |
The objective of this study is to verify if the labels that contain information of environmental preservation influence the choice of university students' consumption. The issue is gaining in importance when there are several fronts led by companies and international organizations that together seek to converge efforts to improve labeling and thus give more safety to producers and buyers. To make the work feasible, we opted for the quantitative method, supported by a structured data collection instrument, applied to university students in the social sciences area. The results showed that products considered "green" have little stimulated young consumers. In addition, they showed few predispositions to change consumption habits and buy products labeled as green. From this study, it is suggested that suppliers, governments and certification bodies mobilize to communicate the value generated in the sustainable chain. It is hoped that the construction of this article will serve as a starting point for the maturing of the subject and may support future discussions on the subject. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-06-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Qualitativo |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835 |
url |
https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistaseletronicas.fmu.br/index.php/rms/article/view/1835/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233) info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233) |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
COMPLEXO EDUCACIONAL FMU |
publisher.none.fl_str_mv |
COMPLEXO EDUCACIONAL FMU |
dc.source.none.fl_str_mv |
Revista Metropolitana de Sustentabilidade (ISSN 2318-3233); v. 10 n. 2 (2020): (Maio/Ago. 2020); 119-145 2318-3233 reponame:Revista Metropolitana de Sustentabilidade instname:Faculdades Metropolitanas Unidas (FMU) instacron:FMU |
instname_str |
Faculdades Metropolitanas Unidas (FMU) |
instacron_str |
FMU |
institution |
FMU |
reponame_str |
Revista Metropolitana de Sustentabilidade |
collection |
Revista Metropolitana de Sustentabilidade |
repository.name.fl_str_mv |
Revista Metropolitana de Sustentabilidade - Faculdades Metropolitanas Unidas (FMU) |
repository.mail.fl_str_mv |
celso.sustentabilidade@gmail.com||editor.sustentabilidade@gmail.com|| suporte.revista@gmail.com |
_version_ |
1798945136252551168 |