REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Universo Contábil |
Texto Completo: | https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2226 |
Resumo: | The business globalization and its turbulence contributed for the degradation of the Society’s involving environment, both at an environmental level and at a social level. The companies, that operate in increasingly competitive markets, try to respond with creativity, flexibility and innovation, so as to create new chances of business, not taking into consideration the impact of the externalities that they are introducing in the economy and in the Society in general. The markets only recently have started to value the due respect to environment preservation, to citizens' rights and to the Earth. For the sustainability of the businesses ethical, social and environmental decisions must be made, for what managers need timely and pertinent information. Nowadays there are report models on those dimensions, already tested and adapted to the different specific involving environments, and accepted by society. Therefore, this paper intends to present the existing links between sustainable development and business sustainability, practiced by organizations which present social responsibility, and the most well-known report models of corporate social responsibility. There is an attempt to contribute to the decision makers to lead the organizations to taking ethical and responsible decisions, which will bring them benefits having as consequence the improvement of the social and internal welfare of the organization, as the cost reduction in a medium term will be reflected on the competitiveness increase, and then in competitive advantages. |
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REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMINGRELATO DA RESPONSABILIDADE SOCIAL, AMBIENTE E COMPETITIVIDADE: ENQUADRAMENTO TEÓRICOReport on social responsibility. Sustainable development. Theory of legitimacy.Relato da responsabilidade social das empresasambientedesenvolvimento sustentávelteoria da legitimidadeThe business globalization and its turbulence contributed for the degradation of the Society’s involving environment, both at an environmental level and at a social level. The companies, that operate in increasingly competitive markets, try to respond with creativity, flexibility and innovation, so as to create new chances of business, not taking into consideration the impact of the externalities that they are introducing in the economy and in the Society in general. The markets only recently have started to value the due respect to environment preservation, to citizens' rights and to the Earth. For the sustainability of the businesses ethical, social and environmental decisions must be made, for what managers need timely and pertinent information. Nowadays there are report models on those dimensions, already tested and adapted to the different specific involving environments, and accepted by society. Therefore, this paper intends to present the existing links between sustainable development and business sustainability, practiced by organizations which present social responsibility, and the most well-known report models of corporate social responsibility. There is an attempt to contribute to the decision makers to lead the organizations to taking ethical and responsible decisions, which will bring them benefits having as consequence the improvement of the social and internal welfare of the organization, as the cost reduction in a medium term will be reflected on the competitiveness increase, and then in competitive advantages.A globalização dos negócios e a sua turbulência contribuíram para a degradação do meio envolvente da sociedade, quer em nível ambiental quer social. As organizações, que actuam em mercados cada vez mais competitivos, procuram responder com criatividade, flexibilidade e inovação, para criar novas oportunidades de negócios, sem avaliarem o impacto das externalidades que introduzem na economia e na sociedade em geral. Os mercados só recentemente começaram a valorizar o respeito que é devido à preservação do ambiente, dos direitos dos cidadãos e do planeta terra. Para a sustentabilidade dos negócios devem ser tomadas decisões éticas, sociais e ambientais, para as quais os gestores necessitam de informação atempada e pertinente. Hoje existem modelos de relato daquelas dimensões, já testados e adaptados a diferentes meios envolventes específicos, e aceitos pela sociedade. Neste sentido, este artigo pretende apresentar as ligações existentes entre o desenvolvimento sustentável e a sustentabilidade dos negócios, levados à prática pelas organizações socialmente responsáveis, e os modelos de relato da responsabilidade social das empresas mais conhecidos. Procura-se contribuir para que os decisores conduzam as organizações com tomada de decisões éticas e responsáveis que lhes tragam benefícios que têm como consequência a melhoria do bem-estar social e interno da organização, na medida em que a redução de custos a médio prazo, se reflectirá em aumento de competitividade, logo em vantagens competitivas.Universidade Regional de Blumenau2011-10-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/222610.4270/ruc.20117Revista Universo Contábil; v. 7 n. 4 (2011); 138-1551809-33371809-3337reponame:Revista Universo Contábilinstname:Universidade Regional de Blumenau (FURB)instacron:FURBporhttps://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2226/1769Copyright (c) 2014 Revista Universo Contábilinfo:eu-repo/semantics/openAccessRodrigues, Jorge José MartinsDuarte, Maria Manuela Rebelo2011-11-23T00:44:03Zoai:ojs.bu.furb.br:article/2226Revistahttps://proxy.furb.br/ojs/index.php/universocontabil/PUBhttps://proxy.furb.br/ojs/index.php/universocontabil/oai||universocontabil@furb.br1809-33371809-3337opendoar:2011-11-23T00:44:03Revista Universo Contábil - Universidade Regional de Blumenau (FURB)false |
dc.title.none.fl_str_mv |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING RELATO DA RESPONSABILIDADE SOCIAL, AMBIENTE E COMPETITIVIDADE: ENQUADRAMENTO TEÓRICO |
title |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING |
spellingShingle |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING Rodrigues, Jorge José Martins Report on social responsibility. Sustainable development. Theory of legitimacy. Relato da responsabilidade social das empresas ambiente desenvolvimento sustentável teoria da legitimidade |
title_short |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING |
title_full |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING |
title_fullStr |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING |
title_full_unstemmed |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING |
title_sort |
REPORT ON SOCIAL RESPONSIBILITY, ENVIRONMENT AND COMPETITIVENESS: THEORETICAL FRAMING |
author |
Rodrigues, Jorge José Martins |
author_facet |
Rodrigues, Jorge José Martins Duarte, Maria Manuela Rebelo |
author_role |
author |
author2 |
Duarte, Maria Manuela Rebelo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Rodrigues, Jorge José Martins Duarte, Maria Manuela Rebelo |
dc.subject.por.fl_str_mv |
Report on social responsibility. Sustainable development. Theory of legitimacy. Relato da responsabilidade social das empresas ambiente desenvolvimento sustentável teoria da legitimidade |
topic |
Report on social responsibility. Sustainable development. Theory of legitimacy. Relato da responsabilidade social das empresas ambiente desenvolvimento sustentável teoria da legitimidade |
description |
The business globalization and its turbulence contributed for the degradation of the Society’s involving environment, both at an environmental level and at a social level. The companies, that operate in increasingly competitive markets, try to respond with creativity, flexibility and innovation, so as to create new chances of business, not taking into consideration the impact of the externalities that they are introducing in the economy and in the Society in general. The markets only recently have started to value the due respect to environment preservation, to citizens' rights and to the Earth. For the sustainability of the businesses ethical, social and environmental decisions must be made, for what managers need timely and pertinent information. Nowadays there are report models on those dimensions, already tested and adapted to the different specific involving environments, and accepted by society. Therefore, this paper intends to present the existing links between sustainable development and business sustainability, practiced by organizations which present social responsibility, and the most well-known report models of corporate social responsibility. There is an attempt to contribute to the decision makers to lead the organizations to taking ethical and responsible decisions, which will bring them benefits having as consequence the improvement of the social and internal welfare of the organization, as the cost reduction in a medium term will be reflected on the competitiveness increase, and then in competitive advantages. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-10-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2226 10.4270/ruc.20117 |
url |
https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2226 |
identifier_str_mv |
10.4270/ruc.20117 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/2226/1769 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Revista Universo Contábil info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Revista Universo Contábil |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Regional de Blumenau |
publisher.none.fl_str_mv |
Universidade Regional de Blumenau |
dc.source.none.fl_str_mv |
Revista Universo Contábil; v. 7 n. 4 (2011); 138-155 1809-3337 1809-3337 reponame:Revista Universo Contábil instname:Universidade Regional de Blumenau (FURB) instacron:FURB |
instname_str |
Universidade Regional de Blumenau (FURB) |
instacron_str |
FURB |
institution |
FURB |
reponame_str |
Revista Universo Contábil |
collection |
Revista Universo Contábil |
repository.name.fl_str_mv |
Revista Universo Contábil - Universidade Regional de Blumenau (FURB) |
repository.mail.fl_str_mv |
||universocontabil@furb.br |
_version_ |
1798945115855650816 |