REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Jorge José Martins
Data de Publicação: 2014
Outros Autores: Seabra, Fernando Miguel, Mata, Carlos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Universo Contábil
Texto Completo: https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/4078
Resumo: The world economic crisis that began in 2007 affected the confidence in the banking market and the reputation of organizations to act on it. The reputation and a good image, by banks, help them to win market confidence and create lasting relationships with your target-market. In order to understand which the most significant impact of this crisis on the performance of those organizations, with the consequent reflection on their reputation and image, perceived by the Society, was followed a strategy of case studies, using financial public information. The results seem to indicate a strong confidence of the Society in their banks, despite the non-reciprocity, because management practices fail to understand mixed signals and do not always converge with the paradigm of profitability and management of internationally accepted risk.
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spelling REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012REPUTACIÓN E IMAGEN EN LOS BANCOS PORTUGUESES DEL ÍNDICE PSI 20, EN 2007-2012REPUTAÇÃO E IMAGEM NOS BANCOS PORTUGUESES DO PSI 20, NO PERÍODO 2007-2012Trustreputationbankingcorporate governanceconfianzala reputaciónbancagobierno de la organizaciónConfiançareputaçãobancagovernabilidade organizacionalThe world economic crisis that began in 2007 affected the confidence in the banking market and the reputation of organizations to act on it. The reputation and a good image, by banks, help them to win market confidence and create lasting relationships with your target-market. In order to understand which the most significant impact of this crisis on the performance of those organizations, with the consequent reflection on their reputation and image, perceived by the Society, was followed a strategy of case studies, using financial public information. The results seem to indicate a strong confidence of the Society in their banks, despite the non-reciprocity, because management practices fail to understand mixed signals and do not always converge with the paradigm of profitability and management of internationally accepted risk.La actual crisis económica mundial ha afectado la confianza en el mercado bancario y la reputación de las organizaciones que operen en este mercado. La reputación y una buena imagen de los bancos, ayudan a ganar la confianza del mercado y crear relaciones perdurables con su público. Con el objetivo de comprender cuáles son los impactos más significativos de esta crisis sobre el desempeño de esas organizaciones, con el consecuente reflejo en la reputación y la imagen percibida por la Sociedad, fue establecida una estrategia de estudio de caso, utilizando información pública financiera. Los resultados parecen indicar una fuerte confianza de la Sociedad en sus bancos, a pesar de la falta de reciprocidad, considerando evidencias contradictorias de las prácticas de gestión y no siempre convergentes con el paradigma de la rentabilidad y la gestión de riesgos internacionalmente aceptados.A crise da economia mundial iniciada em 2007 afetou a confiança no mercado bancário e a reputação das organizações que nele atuam. A reputação e uma boa imagem, por parte dos bancos, ajudam a conquistar a confiança do mercado e a criar relacionamentos duradouros com o público-alvo. Com o objetivo de perceber quais os impactos mais significativos desta crise no desempenho daquelas organizações, com o consequente reflexo na sua reputação e imagem, percebidas pela Sociedade, foi seguida uma estratégia de estudo de casos, utilizando informação financeira pública. Os resultados obtidos parecem apontar para uma forte confiança da Sociedade nos seus bancos, apesar da não reciprocidade, pois as práticas de gestão deixam entender sinais contraditórios entre eles e nem sempre convergentes com o paradigma da rendibilidade e gestão de risco internacionalmente aceites. Universidade Regional de Blumenau2014-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/407810.4270/ruc.20143155-171Revista Universo Contábil; v. 10 n. 3 (2014); 155-1711809-33371809-3337reponame:Revista Universo Contábilinstname:Universidade Regional de Blumenau (FURB)instacron:FURBporhttps://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/4078/2738Copyright (c) 2014 Revista Universo Contábilinfo:eu-repo/semantics/openAccessRodrigues, Jorge José MartinsSeabra, Fernando MiguelMata, Carlos2014-10-22T18:41:27Zoai:ojs.bu.furb.br:article/4078Revistahttps://proxy.furb.br/ojs/index.php/universocontabil/PUBhttps://proxy.furb.br/ojs/index.php/universocontabil/oai||universocontabil@furb.br1809-33371809-3337opendoar:2014-10-22T18:41:27Revista Universo Contábil - Universidade Regional de Blumenau (FURB)false
dc.title.none.fl_str_mv REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
REPUTACIÓN E IMAGEN EN LOS BANCOS PORTUGUESES DEL ÍNDICE PSI 20, EN 2007-2012
REPUTAÇÃO E IMAGEM NOS BANCOS PORTUGUESES DO PSI 20, NO PERÍODO 2007-2012
title REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
spellingShingle REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
Rodrigues, Jorge José Martins
Trust
reputation
banking
corporate governance
confianza
la reputación
banca
gobierno de la organización
Confiança
reputação
banca
governabilidade organizacional
title_short REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
title_full REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
title_fullStr REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
title_full_unstemmed REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
title_sort REPUTATION AND IMAGE IN THE PORTUGUESE PSI 20 BANKS, IN 2007-2012
author Rodrigues, Jorge José Martins
author_facet Rodrigues, Jorge José Martins
Seabra, Fernando Miguel
Mata, Carlos
author_role author
author2 Seabra, Fernando Miguel
Mata, Carlos
author2_role author
author
dc.contributor.author.fl_str_mv Rodrigues, Jorge José Martins
Seabra, Fernando Miguel
Mata, Carlos
dc.subject.por.fl_str_mv Trust
reputation
banking
corporate governance
confianza
la reputación
banca
gobierno de la organización
Confiança
reputação
banca
governabilidade organizacional
topic Trust
reputation
banking
corporate governance
confianza
la reputación
banca
gobierno de la organización
Confiança
reputação
banca
governabilidade organizacional
description The world economic crisis that began in 2007 affected the confidence in the banking market and the reputation of organizations to act on it. The reputation and a good image, by banks, help them to win market confidence and create lasting relationships with your target-market. In order to understand which the most significant impact of this crisis on the performance of those organizations, with the consequent reflection on their reputation and image, perceived by the Society, was followed a strategy of case studies, using financial public information. The results seem to indicate a strong confidence of the Society in their banks, despite the non-reciprocity, because management practices fail to understand mixed signals and do not always converge with the paradigm of profitability and management of internationally accepted risk.
publishDate 2014
dc.date.none.fl_str_mv 2014-09-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/4078
10.4270/ruc.20143155-171
url https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/4078
identifier_str_mv 10.4270/ruc.20143155-171
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojsrevista.furb.br/ojs/index.php/universocontabil/article/view/4078/2738
dc.rights.driver.fl_str_mv Copyright (c) 2014 Revista Universo Contábil
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Revista Universo Contábil
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Regional de Blumenau
publisher.none.fl_str_mv Universidade Regional de Blumenau
dc.source.none.fl_str_mv Revista Universo Contábil; v. 10 n. 3 (2014); 155-171
1809-3337
1809-3337
reponame:Revista Universo Contábil
instname:Universidade Regional de Blumenau (FURB)
instacron:FURB
instname_str Universidade Regional de Blumenau (FURB)
instacron_str FURB
institution FURB
reponame_str Revista Universo Contábil
collection Revista Universo Contábil
repository.name.fl_str_mv Revista Universo Contábil - Universidade Regional de Blumenau (FURB)
repository.mail.fl_str_mv ||universocontabil@furb.br
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