Comparative economic analysis of different marketing channels used by family farming

• Autor(a) principal: Bueno Camara, Simone
• Data de Publicação: 2020
• Outros Autores: Andreatta, Tanice, de Azevedo, Jenaine, Fagundes Christofari, Luciana, Bauer Casarin, Marcos Antonio
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista IDEAS (Online)
• Texto Completo: https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/249
• topic: Agricultural production; Costs; Commercialization; Short channels; Profitability; Produção de frutas; Custos; Comercialização; Canais de comercialização; Lucratividade

The objective in this article is to comparatively assess the economics of different marketing channels used in the outflow of watermelon production from a family farm. The research site is a property located in the municipality of Palmeira das Missões, northwest of Rio Grande do Sul-BR. The method used was the case study, which consists of calculating the costs of the productive activity for the 2018/2019 agricultural year. The most profitable channel is face-to-face (commercialization on property), with a unit contribution margin of 84%. The lowest unit contribution margin was identified in the channel where watermelon was marketed through intermediaries (63%). However, insertion in the market, through different channels, is a strategy to reduce market risks in the production of perishable food and should be seen as complementary.