Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’

Detalhes bibliográficos
Autor(a) principal: de Souza, Hadma Milaneze
Data de Publicação: 2019
Outros Autores: Maria Doula, Sheila, Ambrósio Ferreira Neto, José
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista IDEAS (Online)
Texto Completo: https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/191
Resumo: This article analyzes the social representations built by the monthly magazine Agroanalysis on Brazilian agribusiness. The paper analyzes the signs that are related to agribusiness and what they represent in society. In order to do so, we analyzed 24 editions of Agroanalysis magazine published in two different periods: 2010 and 2015 (covering all twelve editions of each year). We focus on the magazine’s covers , especially regarding the photographic images and the headlines Six main subjects were identified: Agriculture; Science and Technology; Economics; Politics; Environment; and "Agroanalysis". The study shows that agribusiness is transmitted to the public as a synonym of modernity, technology, and international competitiveness in the sake of consolidating a positive representation of agribusiness.
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spelling Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’Agronegócio e suas representações: um estudo sobre a revista AgroanalysisAgribusinesssocial representationmodernityimageAgronegóciorepresentação socialmodernidadeimagemAgribusinessThis article analyzes the social representations built by the monthly magazine Agroanalysis on Brazilian agribusiness. The paper analyzes the signs that are related to agribusiness and what they represent in society. In order to do so, we analyzed 24 editions of Agroanalysis magazine published in two different periods: 2010 and 2015 (covering all twelve editions of each year). We focus on the magazine’s covers , especially regarding the photographic images and the headlines Six main subjects were identified: Agriculture; Science and Technology; Economics; Politics; Environment; and "Agroanalysis". The study shows that agribusiness is transmitted to the public as a synonym of modernity, technology, and international competitiveness in the sake of consolidating a positive representation of agribusiness.O presente artigo analisa as representações sociais construídas pela revista mensal Agroanalysis sobre o agronegócio brasileiro. O trabalho analisa os signos que são relacionados ao agronegócio e o que eles representam na sociedade. Para realização da pesquisa foram analisadas as 24 edições da revista Agroanalysis referentes aos anos de 2010 e 2015 (de janeiro a dezembro de cada ano). O foco das análises foram as capas das revistas, com suas imagens fotográficas e as manchetes das reportagens. Foram identificadas seis temáticas presentes nas revistas: Agropecuária; Tecnologia/ciência; Economia; Política; Meio ambiente; e “Agroanalysis”. O estudo demonstra que o agronegócio é transmitido para o público como sinônimo de modernidade, tecnologia, inserção dos produtores no mercado e no mundo, consolidando uma representação positiva do agronegócio.Universidade Federal Rural do Rio de Janeiro2019-08-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedRevisado por paresAvaliado pelos paresapplication/pdfhttps://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/191Revista IDeAS; Vol. 11 No. 1 (2017): janeiro a junho de 2017; julho a dezembro de 2017; 67-101Revista IDeAS; Vol. 11 Núm. 1 (2017): janeiro a junho de 2017; julho a dezembro de 2017; 67-101Revista IDeAS; v. 11 n. 1 (2017): janeiro a junho de 2017; julho a dezembro de 2017; 67-1011984-98341982-257Xreponame:Revista IDEAS (Online)instname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)instacron:UFRRJporhttps://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/191/227Copyright (c) 2018 Hadma Milaneze de Souza, Sheila Maria Doula, José Ambrósio Ferreira Netoinfo:eu-repo/semantics/openAccessde Souza, Hadma MilanezeMaria Doula, SheilaAmbrósio Ferreira Neto, José2020-07-10T15:47:52Zoai:ojs.revistaideas.ufrrj.br:article/191Revistahttps://revistaideas.ufrrj.br/ojs/index.php/ideasPUBhttps://revistaideas.ufrrj.br/ojs/index.php/ideas/oairevistaideas@gmail.com||1984-98341982-257Xopendoar:2020-07-10T15:47:52Revista IDEAS (Online) - Universidade Federal Rural do Rio de Janeiro (UFRRJ)false
dc.title.none.fl_str_mv Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
Agronegócio e suas representações: um estudo sobre a revista Agroanalysis
title Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
spellingShingle Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
de Souza, Hadma Milaneze
Agribusiness
social representation
modernity
image
Agronegócio
representação social
modernidade
imagem
Agribusiness
title_short Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
title_full Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
title_fullStr Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
title_full_unstemmed Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
title_sort Agribusiness And Its Representations: A Study On ‘Agroanalysis Magazine’
author de Souza, Hadma Milaneze
author_facet de Souza, Hadma Milaneze
Maria Doula, Sheila
Ambrósio Ferreira Neto, José
author_role author
author2 Maria Doula, Sheila
Ambrósio Ferreira Neto, José
author2_role author
author
dc.contributor.author.fl_str_mv de Souza, Hadma Milaneze
Maria Doula, Sheila
Ambrósio Ferreira Neto, José
dc.subject.por.fl_str_mv Agribusiness
social representation
modernity
image
Agronegócio
representação social
modernidade
imagem
Agribusiness
topic Agribusiness
social representation
modernity
image
Agronegócio
representação social
modernidade
imagem
Agribusiness
description This article analyzes the social representations built by the monthly magazine Agroanalysis on Brazilian agribusiness. The paper analyzes the signs that are related to agribusiness and what they represent in society. In order to do so, we analyzed 24 editions of Agroanalysis magazine published in two different periods: 2010 and 2015 (covering all twelve editions of each year). We focus on the magazine’s covers , especially regarding the photographic images and the headlines Six main subjects were identified: Agriculture; Science and Technology; Economics; Politics; Environment; and "Agroanalysis". The study shows that agribusiness is transmitted to the public as a synonym of modernity, technology, and international competitiveness in the sake of consolidating a positive representation of agribusiness.
publishDate 2019
dc.date.none.fl_str_mv 2019-08-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed
Revisado por pares
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/191
url https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/191
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/191/227
dc.rights.driver.fl_str_mv Copyright (c) 2018 Hadma Milaneze de Souza, Sheila Maria Doula, José Ambrósio Ferreira Neto
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Hadma Milaneze de Souza, Sheila Maria Doula, José Ambrósio Ferreira Neto
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal Rural do Rio de Janeiro
publisher.none.fl_str_mv Universidade Federal Rural do Rio de Janeiro
dc.source.none.fl_str_mv Revista IDeAS; Vol. 11 No. 1 (2017): janeiro a junho de 2017; julho a dezembro de 2017; 67-101
Revista IDeAS; Vol. 11 Núm. 1 (2017): janeiro a junho de 2017; julho a dezembro de 2017; 67-101
Revista IDeAS; v. 11 n. 1 (2017): janeiro a junho de 2017; julho a dezembro de 2017; 67-101
1984-9834
1982-257X
reponame:Revista IDEAS (Online)
instname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)
instacron:UFRRJ
instname_str Universidade Federal Rural do Rio de Janeiro (UFRRJ)
instacron_str UFRRJ
institution UFRRJ
reponame_str Revista IDEAS (Online)
collection Revista IDEAS (Online)
repository.name.fl_str_mv Revista IDEAS (Online) - Universidade Federal Rural do Rio de Janeiro (UFRRJ)
repository.mail.fl_str_mv revistaideas@gmail.com||
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