POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Gênero e Interdisciplinaridade |
Texto Completo: | https://www.periodicojs.com.br/index.php/gei/article/view/967 |
Resumo: | In this final work, “whose objective is: To analyze the development of the post-sale service as a strategy for growth in commercial companies in the motorcycle sector. to the managers of the different commercial companies of the motorcycle department and a survey to the customers, using a survey with 10 questions. The answers were used to identify the aftersales services used by the companies and the benefits of implementing them, the disadvantage of those that are exposed to the commercial companies that do not use this service and finally to find out the benefits that await customers to be loyal to one brand a company, with the research hecha and the results obtained, it is concluded that most companies use the post-sale service as a strategy for customer growth and among the most mentioned are: keep in touch with customers, reports and special offers and guarantee for the purchased product. |
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POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBROPostventa, economic growth, strategy.In this final work, “whose objective is: To analyze the development of the post-sale service as a strategy for growth in commercial companies in the motorcycle sector. to the managers of the different commercial companies of the motorcycle department and a survey to the customers, using a survey with 10 questions. The answers were used to identify the aftersales services used by the companies and the benefits of implementing them, the disadvantage of those that are exposed to the commercial companies that do not use this service and finally to find out the benefits that await customers to be loyal to one brand a company, with the research hecha and the results obtained, it is concluded that most companies use the post-sale service as a strategy for customer growth and among the most mentioned are: keep in touch with customers, reports and special offers and guarantee for the purchased product. Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB2022-11-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.periodicojs.com.br/index.php/gei/article/view/96710.51249/gei.v3i05.967Revista Gênero e Interdisciplinaridade; Vol. 3 No. 05 (2022); 155 - 175Revista Gênero e Interdisciplinaridade; v. 3 n. 05 (2022); 155 - 1752675-745110.51249/gei.v3i05reponame:Revista Gênero e Interdisciplinaridadeinstname:Instituto de Ensino e Pesquisa Periodicojsinstacron:IEPPporhttps://www.periodicojs.com.br/index.php/gei/article/view/967/801Copyright (c) 2022 Revista Gênero e Interdisciplinaridadeinfo:eu-repo/semantics/openAccessEsteban Torres Giménez, Juan Adán Galeano Meira, Fredy Román Ayala, Esther Rosa Trinidad de Ferreira, Nidia 2022-11-06T17:31:15Zoai:ojs.pkp.sfu.ca:article/967Revistahttps://www.periodicojs.com.br/index.php/gei/indexPRIhttps://www.periodicojs.com.br/index.php/gei/oaigenerointerdisciplinaridade@gmail.com2675-74512675-7451opendoar:2022-11-06T17:31:15Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojsfalse |
dc.title.none.fl_str_mv |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO |
title |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO |
spellingShingle |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO Esteban Torres Giménez, Juan Postventa, economic growth, strategy. |
title_short |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO |
title_full |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO |
title_fullStr |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO |
title_full_unstemmed |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO |
title_sort |
POSTVENTA SERVICE AS A STRATEGY FOR THE GROWTH OF COMMERCIAL COMPANIES IN THE MOTORCYCLE RUBRO |
author |
Esteban Torres Giménez, Juan |
author_facet |
Esteban Torres Giménez, Juan Adán Galeano Meira, Fredy Román Ayala, Esther Rosa Trinidad de Ferreira, Nidia |
author_role |
author |
author2 |
Adán Galeano Meira, Fredy Román Ayala, Esther Rosa Trinidad de Ferreira, Nidia |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Esteban Torres Giménez, Juan Adán Galeano Meira, Fredy Román Ayala, Esther Rosa Trinidad de Ferreira, Nidia |
dc.subject.por.fl_str_mv |
Postventa, economic growth, strategy. |
topic |
Postventa, economic growth, strategy. |
description |
In this final work, “whose objective is: To analyze the development of the post-sale service as a strategy for growth in commercial companies in the motorcycle sector. to the managers of the different commercial companies of the motorcycle department and a survey to the customers, using a survey with 10 questions. The answers were used to identify the aftersales services used by the companies and the benefits of implementing them, the disadvantage of those that are exposed to the commercial companies that do not use this service and finally to find out the benefits that await customers to be loyal to one brand a company, with the research hecha and the results obtained, it is concluded that most companies use the post-sale service as a strategy for customer growth and among the most mentioned are: keep in touch with customers, reports and special offers and guarantee for the purchased product. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-11-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/967 10.51249/gei.v3i05.967 |
url |
https://www.periodicojs.com.br/index.php/gei/article/view/967 |
identifier_str_mv |
10.51249/gei.v3i05.967 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/967/801 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Revista Gênero e Interdisciplinaridade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Revista Gênero e Interdisciplinaridade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
dc.source.none.fl_str_mv |
Revista Gênero e Interdisciplinaridade; Vol. 3 No. 05 (2022); 155 - 175 Revista Gênero e Interdisciplinaridade; v. 3 n. 05 (2022); 155 - 175 2675-7451 10.51249/gei.v3i05 reponame:Revista Gênero e Interdisciplinaridade instname:Instituto de Ensino e Pesquisa Periodicojs instacron:IEPP |
instname_str |
Instituto de Ensino e Pesquisa Periodicojs |
instacron_str |
IEPP |
institution |
IEPP |
reponame_str |
Revista Gênero e Interdisciplinaridade |
collection |
Revista Gênero e Interdisciplinaridade |
repository.name.fl_str_mv |
Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojs |
repository.mail.fl_str_mv |
generointerdisciplinaridade@gmail.com |
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