Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Educitec |
Texto Completo: | https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/855 |
Resumo: | This article aims to problematize the level of knowledge that internal audiences of the Federal Institute of Goias (IF Goiano) have about the place where they work or study. To do so, partial data from the Master's degree research of the institution's server, conducted with 347 participants (students and servers) from three units will be released. The work is descriptive, of mixed approach, study of case type. The results show that, although most of the studied sample knows the existence and acronym of the two federal institutes in Goiás, a large part of this public does not know how many campuses the institution has. Nor can they identify cities where the autarchy is installed. Finally, the authors present the communication policy as an integrative proposal for the institution and necessary for the consolidation of the identity of this autarchy. |
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Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identityQuem somos, quantos somos, onde estamos? A política de comunicação como instrumento para integração e consolidação da identidade institucionalEducational InstitutionsIdentityCommunication PolicyInstituições de EnsinoIdentidadePolítica da ComunicaçãoThis article aims to problematize the level of knowledge that internal audiences of the Federal Institute of Goias (IF Goiano) have about the place where they work or study. To do so, partial data from the Master's degree research of the institution's server, conducted with 347 participants (students and servers) from three units will be released. The work is descriptive, of mixed approach, study of case type. The results show that, although most of the studied sample knows the existence and acronym of the two federal institutes in Goiás, a large part of this public does not know how many campuses the institution has. Nor can they identify cities where the autarchy is installed. Finally, the authors present the communication policy as an integrative proposal for the institution and necessary for the consolidation of the identity of this autarchy.Este trabalho tem o objetivo de problematizar o nível de conhecimento que públicos internos do Instituto Federal Goiano (IF Goiano) têm sobre o local onde trabalham ou estudam. Para tanto serão divulgados dados parciais da pesquisa de mestrado de servidora desta Instituição, realizada com 347 participantes (alunos e servidores) de três unidades. O trabalho é descritivo, com abordagem mista, do tipo estudo de caso. Os resultados mostram que, embora a maioria da amostra estudada conheça a existência e sigla dos dois institutos federais em Goiás, grande parte desse público desconhece quantos campi a Instituição possui. Tampouco consegue identificar cidades onde a autarquia está instalada. Por fim, as autoras apresentam a política de comunicação como uma proposta integradora para a Instituição e necessária para a consolidação da identidade desta autarquia.Instituto Federal de Educação, Ciência e Tecnologia do Amazonas2019-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/85510.31417/educitec.v5i12.855Educitec - Journal of Studies and Research on Technological Teaching ; Vol. 5 No. 12 (2019): Journal of Studies and Research on Technological Education - EDUCITECEducitec - Revista de Estudios e Investigación sobre Enseñanza Tecnológica; Vol. 5 Núm. 12 (2019): Revista de Estudios e Investigaciones en Educación Tecnológica - EDUCITECEducitec - Revista de Estudos e Pesquisas sobre Ensino Tecnológico; v. 5 n. 12 (2019): Revista de Estudos e Pesquisas sobre Ensino Tecnológico - EDUCITEC2446-774X10.31417/educitec.v5i12reponame:Educitecinstname:Instituto Federal de Educação, Ciência e Tecnologia do Amazonas (IFAM)instacron:IFAMporhttps://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/855/339de Oliveira Canêdo, Juliana Luizada Costa Fernandes, Juliana Cristinainfo:eu-repo/semantics/openAccess2022-10-25T16:25:27Zoai:sistemascmc.ifam.edu.br:article/855Revistahttps://sistemascmc.ifam.edu.br/educitec/index.php/educitecPUBhttps://sistemascmc.ifam.edu.br/educitec/index.php/educitec/oaieducitec.revista@ifam.edu.brhttps://doi.org/10.314172446-774X2446-774Xopendoar:2022-10-25T16:25:27Educitec - Instituto Federal de Educação, Ciência e Tecnologia do Amazonas (IFAM)false |
dc.title.none.fl_str_mv |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity Quem somos, quantos somos, onde estamos? A política de comunicação como instrumento para integração e consolidação da identidade institucional |
title |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity |
spellingShingle |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity de Oliveira Canêdo, Juliana Luiza Educational Institutions Identity Communication Policy Instituições de Ensino Identidade Política da Comunicação |
title_short |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity |
title_full |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity |
title_fullStr |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity |
title_full_unstemmed |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity |
title_sort |
Who we are, how many we are, where we are? Communication policy as an instrument for integration and consolidation of institutional identity |
author |
de Oliveira Canêdo, Juliana Luiza |
author_facet |
de Oliveira Canêdo, Juliana Luiza da Costa Fernandes, Juliana Cristina |
author_role |
author |
author2 |
da Costa Fernandes, Juliana Cristina |
author2_role |
author |
dc.contributor.author.fl_str_mv |
de Oliveira Canêdo, Juliana Luiza da Costa Fernandes, Juliana Cristina |
dc.subject.por.fl_str_mv |
Educational Institutions Identity Communication Policy Instituições de Ensino Identidade Política da Comunicação |
topic |
Educational Institutions Identity Communication Policy Instituições de Ensino Identidade Política da Comunicação |
description |
This article aims to problematize the level of knowledge that internal audiences of the Federal Institute of Goias (IF Goiano) have about the place where they work or study. To do so, partial data from the Master's degree research of the institution's server, conducted with 347 participants (students and servers) from three units will be released. The work is descriptive, of mixed approach, study of case type. The results show that, although most of the studied sample knows the existence and acronym of the two federal institutes in Goiás, a large part of this public does not know how many campuses the institution has. Nor can they identify cities where the autarchy is installed. Finally, the authors present the communication policy as an integrative proposal for the institution and necessary for the consolidation of the identity of this autarchy. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-12-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/855 10.31417/educitec.v5i12.855 |
url |
https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/855 |
identifier_str_mv |
10.31417/educitec.v5i12.855 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/855/339 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Federal de Educação, Ciência e Tecnologia do Amazonas |
publisher.none.fl_str_mv |
Instituto Federal de Educação, Ciência e Tecnologia do Amazonas |
dc.source.none.fl_str_mv |
Educitec - Journal of Studies and Research on Technological Teaching ; Vol. 5 No. 12 (2019): Journal of Studies and Research on Technological Education - EDUCITEC Educitec - Revista de Estudios e Investigación sobre Enseñanza Tecnológica; Vol. 5 Núm. 12 (2019): Revista de Estudios e Investigaciones en Educación Tecnológica - EDUCITEC Educitec - Revista de Estudos e Pesquisas sobre Ensino Tecnológico; v. 5 n. 12 (2019): Revista de Estudos e Pesquisas sobre Ensino Tecnológico - EDUCITEC 2446-774X 10.31417/educitec.v5i12 reponame:Educitec instname:Instituto Federal de Educação, Ciência e Tecnologia do Amazonas (IFAM) instacron:IFAM |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia do Amazonas (IFAM) |
instacron_str |
IFAM |
institution |
IFAM |
reponame_str |
Educitec |
collection |
Educitec |
repository.name.fl_str_mv |
Educitec - Instituto Federal de Educação, Ciência e Tecnologia do Amazonas (IFAM) |
repository.mail.fl_str_mv |
educitec.revista@ifam.edu.br |
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