Distance learning and the new forms of commercialization of higher education in Brazil

Detalhes bibliográficos
Autor(a) principal: Pompeu, Samira Loreto Edilberto
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Educitec
Texto Completo: https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/2217
Resumo: Distance learning has been gaining  ground in Brazil in recent years, with the growth in courses in several fields, as well as students in various parts of the country. An analysis of specific legislation on the subject allows us to understand the  space created to allow this  progress, as well as the statistical data on distance learning presented in national reports showing the recent growth and popularization of this  type of education in the country. In this context, this study      aims to critically analyze the discourse on distance learning in business media magazines based on the discourse of a leader in this area. A mapping discourse analysis was carried out based on concepts from the linguist Dominique Maingueneau and the language philosophy of Mikhail Bakhtin. Two interviews with the CEO of Ser Educacional, Jânio Diniz, were selected to perform such an analysis. The first was an interview  given to the Moneytimes website, and the second was an interview derived from the previous one.  It was given to the Valor Econômico magazine website. The research was developed based on the perspective of language as an intervention. The study objective was to question the presence of educational organizations (or companies) in business magazines and to defend the idea of the increasing commercialization of education, as well as education being treated as a business that is taking on new formats today due to the increase of distance learning courses.
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spelling Distance learning and the new forms of commercialization of higher education in BrazilLa Educación a Distancia y las nuevas formas de mercantilización de la educación superior en BrasilO Ensino a Distância e as novas formas de mercantilização do ensino superior no BrasilCommercialization of educationDistance learningDiscourse analysisEducación a distanciaAnálisis del discursoMercantilización de la educaciónMercantilização do ensinoEnsino a distânciaAnálise do DiscursoMercantilização do ensinoTecnologia do Ensino a distânciaAnálise de DiscursoDistance learning has been gaining  ground in Brazil in recent years, with the growth in courses in several fields, as well as students in various parts of the country. An analysis of specific legislation on the subject allows us to understand the  space created to allow this  progress, as well as the statistical data on distance learning presented in national reports showing the recent growth and popularization of this  type of education in the country. In this context, this study      aims to critically analyze the discourse on distance learning in business media magazines based on the discourse of a leader in this area. A mapping discourse analysis was carried out based on concepts from the linguist Dominique Maingueneau and the language philosophy of Mikhail Bakhtin. Two interviews with the CEO of Ser Educacional, Jânio Diniz, were selected to perform such an analysis. The first was an interview  given to the Moneytimes website, and the second was an interview derived from the previous one.  It was given to the Valor Econômico magazine website. The research was developed based on the perspective of language as an intervention. The study objective was to question the presence of educational organizations (or companies) in business magazines and to defend the idea of the increasing commercialization of education, as well as education being treated as a business that is taking on new formats today due to the increase of distance learning courses.La educación a distancia ha ganado un espacio creciente en Brasil en los últimos años, con el aumento de cursos en diversas áreas, así como de estudiantes en diferentes partes del país. Un análisis de la legislación específica sobre el tema permite comprender el terreno creado para permitir este avance, así como los datos estadísticos sobre la educación a distancia presentados en informes nacionales que muestran el crecimiento y la popularización de esta modalidad de enseñanza en el país en los últimos años. En este contexto, este trabajo busca analizar críticamente el discurso sobre la educación a distancia en revistas de medios de negocios a partir del discurso de un líder en esta área. Se realizó un análisis cartográfico del discurso basado en conceptos del lingüista Dominique Mainguenau y la filosofía del lenguaje de Mikhail Bakhtin. Para realizar este análisis, se seleccionaron dos entrevistas del director-presidente de Ser Educacional, Jânio Diniz. La primera, una entrevista concedida al sitio Moneytimes y la segunda derivada de esta, al sitio de la revista Valor Econômico. Este trabajo se desarrolló sobre la base de la perspectiva del lenguaje como intervención. Se buscó problematizar la presencia de organizaciones (o empresas) educativas en revistas de negocios y se defiende la idea de la creciente existencia de la mercantilización de la educación, así como la educación tratada como un negocio que adquiere nuevos modelos en la actualidad con la aparición y el aumento de los cursos de educación a distancia.O ensino a distância vem ganhando crescente espaço no Brasil nos últimos anos, com o aumento de cursos em diversas áreas, bem como de alunos em diversas partes do país. Uma análise da legislação específica sobre o tema permite compreender o terreno criado para permitir este avanço, bem como os dados estatísticos sobre EAD apresentados em relatórios nacionais mostram o crescimento e a popularização desta modalidade de ensino no país nos últimos anos. Nesse contexto, o presente trabalho busca analisar criticamente o discurso sobre o ensino a distância em revistas de mídia de negócios a partir do discurso de uma liderança desta área. Foi realizada uma análise cartográfica do discurso com base em conceitos do linguista Dominique Mainguenau e da filosofia da linguagem de Mikhail Bakhtin. Para realizar tal análise, foram selecionadas duas entrevistas do diretor-presidente da Ser Educacional, Jânio Diniz. A primeira, uma entrevista concedida ao site “Moneytimes” e a segunda derivada desta, ao site da revista “Valor Econômico”.  Foi com base na perspectiva da linguagem como intervenção que este trabalho foi desenvolvido. Desejou-se aqui problematizar a presença de organizações (ou empresas) de ensino em revistas de negócios e defende-se a ideia da existência crescente da mercantilização do ensino, bem como da educação tratada como um negócio que ganha novos moldes nos dias atuais com o advento e aumento de cursos do EAD.Instituto Federal de Educação, Ciência e Tecnologia do Amazonas2023-09-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdftext/xmlhttps://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/221710.31417/educitec.v9.2217Educitec - Journal of Studies and Research on Technological Teaching ; Vol. 9 No. jan./dez. (2023): v. 9 (2023): jan./dec. Continuous Publishing; e221723Educitec - Revista de Estudios e Investigación sobre Enseñanza Tecnológica; Vol. 9 Núm. jan./dez. (2023): v. 9 (2023): ene./dec. Publicação Contínua (Continuous Publishing); e221723Educitec - Revista de Estudos e Pesquisas sobre Ensino Tecnológico; v. 9 n. jan./dez. (2023): Publicação Contínua (Continuous Publishing); e2217232446-774X10.31417/educitec.v9ijan./dez.reponame:Educitecinstname:Instituto Federal de Educação, Ciência e Tecnologia do Amazonas (IFAM)instacron:IFAMporhttps://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/2217/940https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/2217/1008https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess Pompeu, Samira Loreto Edilberto2023-10-16T17:13:19Zoai:sistemascmc.ifam.edu.br:article/2217Revistahttps://sistemascmc.ifam.edu.br/educitec/index.php/educitecPUBhttps://sistemascmc.ifam.edu.br/educitec/index.php/educitec/oaieducitec.revista@ifam.edu.brhttps://doi.org/10.314172446-774X2446-774Xopendoar:2023-10-16T17:13:19Educitec - Instituto Federal de Educação, Ciência e Tecnologia do Amazonas (IFAM)false
dc.title.none.fl_str_mv Distance learning and the new forms of commercialization of higher education in Brazil
La Educación a Distancia y las nuevas formas de mercantilización de la educación superior en Brasil
O Ensino a Distância e as novas formas de mercantilização do ensino superior no Brasil
title Distance learning and the new forms of commercialization of higher education in Brazil
spellingShingle Distance learning and the new forms of commercialization of higher education in Brazil
Pompeu, Samira Loreto Edilberto
Commercialization of education
Distance learning
Discourse analysis
Educación a distancia
Análisis del discurso
Mercantilización de la educación
Mercantilização do ensino
Ensino a distância
Análise do Discurso
Mercantilização do ensino
Tecnologia do Ensino a distância
Análise de Discurso
title_short Distance learning and the new forms of commercialization of higher education in Brazil
title_full Distance learning and the new forms of commercialization of higher education in Brazil
title_fullStr Distance learning and the new forms of commercialization of higher education in Brazil
title_full_unstemmed Distance learning and the new forms of commercialization of higher education in Brazil
title_sort Distance learning and the new forms of commercialization of higher education in Brazil
author Pompeu, Samira Loreto Edilberto
author_facet Pompeu, Samira Loreto Edilberto
author_role author
dc.contributor.author.fl_str_mv Pompeu, Samira Loreto Edilberto
dc.subject.por.fl_str_mv Commercialization of education
Distance learning
Discourse analysis
Educación a distancia
Análisis del discurso
Mercantilización de la educación
Mercantilização do ensino
Ensino a distância
Análise do Discurso
Mercantilização do ensino
Tecnologia do Ensino a distância
Análise de Discurso
topic Commercialization of education
Distance learning
Discourse analysis
Educación a distancia
Análisis del discurso
Mercantilización de la educación
Mercantilização do ensino
Ensino a distância
Análise do Discurso
Mercantilização do ensino
Tecnologia do Ensino a distância
Análise de Discurso
description Distance learning has been gaining  ground in Brazil in recent years, with the growth in courses in several fields, as well as students in various parts of the country. An analysis of specific legislation on the subject allows us to understand the  space created to allow this  progress, as well as the statistical data on distance learning presented in national reports showing the recent growth and popularization of this  type of education in the country. In this context, this study      aims to critically analyze the discourse on distance learning in business media magazines based on the discourse of a leader in this area. A mapping discourse analysis was carried out based on concepts from the linguist Dominique Maingueneau and the language philosophy of Mikhail Bakhtin. Two interviews with the CEO of Ser Educacional, Jânio Diniz, were selected to perform such an analysis. The first was an interview  given to the Moneytimes website, and the second was an interview derived from the previous one.  It was given to the Valor Econômico magazine website. The research was developed based on the perspective of language as an intervention. The study objective was to question the presence of educational organizations (or companies) in business magazines and to defend the idea of the increasing commercialization of education, as well as education being treated as a business that is taking on new formats today due to the increase of distance learning courses.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-25
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info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/2217
10.31417/educitec.v9.2217
url https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/2217
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dc.relation.none.fl_str_mv https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/2217/940
https://sistemascmc.ifam.edu.br/educitec/index.php/educitec/article/view/2217/1008
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
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dc.publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia do Amazonas
publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia do Amazonas
dc.source.none.fl_str_mv Educitec - Journal of Studies and Research on Technological Teaching ; Vol. 9 No. jan./dez. (2023): v. 9 (2023): jan./dec. Continuous Publishing; e221723
Educitec - Revista de Estudios e Investigación sobre Enseñanza Tecnológica; Vol. 9 Núm. jan./dez. (2023): v. 9 (2023): ene./dec. Publicação Contínua (Continuous Publishing); e221723
Educitec - Revista de Estudos e Pesquisas sobre Ensino Tecnológico; v. 9 n. jan./dez. (2023): Publicação Contínua (Continuous Publishing); e221723
2446-774X
10.31417/educitec.v9ijan./dez.
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