The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão

Detalhes bibliográficos
Autor(a) principal: Guilhon, David
Data de Publicação: 2022
Outros Autores: Amorim, Beatriz da Silva, da Silveira, Karoline de Lourdes Monteiro Guimarães
Tipo de documento: Artigo
Idioma: por
Título da fonte: [re]Design (São Luís)
Texto Completo: https://periodicos.ifma.edu.br/index.php/redesign/article/view/1117
Resumo: Need to use signals for identification of products, companies and institutes dates from remote times. The Catholic Church is also a consumer of design artifacts, especially parish graphic brands. This paper aims to e constituent elements of the graphic marks of the 57 parishes in the Archdiocese of São Luís do Maranhão were analysed, which are: composition, logo orientation, symbol characteristics, typography and colours used. The found results are: mixed / figurative (97.83%) and vertical (65.22%) brands, evidencing the need for clarity of representativeness, without neglecting the textual part; the iconic representation of the patrons in human figures (32.61%) that brings the local identity; typography in small caps (41.30%), normal font weight (78.27%) and type of sans serif family (46.75%) confirm the need for visual clarity, without escaping the inherent traditional and historical power the Catholic Church; colours such as black (31.52%) and blue (19.57%) reinforce contrast and ease of reading, such as purity and the search for the supernatural / spiritual.
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spelling The overview of graphic brands of parishes of the Archdiocese of São Luís do MaranhãoEl panorama de las marcas gráficas de parroquias de la Archidiócesis de São Luís do MaranhãoO panorama das marcas gráficas de paróquias da Arquidiocese de São Luís do MaranhãoDesign gráficoIgreja CatólicaMarcas das paróquiasAnálise de marcasDiseño gráficoIglesia CatólicaMarcas parrochialesAnálisis de marcasGraphic designCatholic ChurchParishes brandingBranding analyzesNeed to use signals for identification of products, companies and institutes dates from remote times. The Catholic Church is also a consumer of design artifacts, especially parish graphic brands. This paper aims to e constituent elements of the graphic marks of the 57 parishes in the Archdiocese of São Luís do Maranhão were analysed, which are: composition, logo orientation, symbol characteristics, typography and colours used. The found results are: mixed / figurative (97.83%) and vertical (65.22%) brands, evidencing the need for clarity of representativeness, without neglecting the textual part; the iconic representation of the patrons in human figures (32.61%) that brings the local identity; typography in small caps (41.30%), normal font weight (78.27%) and type of sans serif family (46.75%) confirm the need for visual clarity, without escaping the inherent traditional and historical power the Catholic Church; colours such as black (31.52%) and blue (19.57%) reinforce contrast and ease of reading, such as purity and the search for the supernatural / spiritual.Es muy remota la necesidad de utilicear señales para la identificacion de produtos, empresas e instituiciones. La Iglesia Católica tambien consome artefactos de diseño, en especial marcas gráficas en sus parrochias. Este trabajo busca evaluar los elementos que constituyen las marcas gráficas de las 57 parroquias de la Arquidiócesis de São Luís do Maranhão, que son: composición, orientación de logótipo, características del símbolo, tipografía y colores utilizados. Las mayores ocurrencias encontradas: marcas mixtas/figurativas (97,83%) y verticales (65,22%), lo que destaca la necesidad de claridad en la representación, sin descuidar la parte textual; representación icónica de los patrones en figuras humanas (32,61%) que aporta la identidad local; tipografía en versalitas (41,30%), el peso de letra normal (78,27%) y la tipografía sans serif (46,75%) confirman la necesidad de claridad visual, sin evadir el poder tradicional e histórico inherente a la Iglesia Católica; colores como el negro (31,52%) y el azul (19,57%) refuerzan el contraste y la facilidad de lectura, como la pureza y la búsqueda de lo sobrenatural/espiritual.A necessidade de utilizar sinais para a identificação tanto de produtos quanto de instituições e negócios data de tempos remotos. A Igreja Católica é também consumidora de artefatos de design, sobretudo de marcas gráficas paroquiais. Este artigo busca traçar a análise dos elementos constituintes das marcas gráficas de 45 das 57 paróquias na Arquidiocese de São Luís do Maranhão. A metodologia é pautada na análise paramétrica das marcas gráficas que tem por critérios: a composição estrutural, orientação da assinatura, características do símbolo, tipografias utilizadas e as cores escolhidas. Os resultados deste estudo apontam uma tendência de marcas com assinatura mistas/figurativas e verticais, sugerindo que o símbolo, com presença de figuras humanas, possui destaque maior e dimensão pareada com a parte tipográfica, cujas maiores ocorrências estão em fontes serifadas com caixas versaletes e peso normal; abalizadas pelo contraste e facilidade de leitura ofertadas pelas cores azul e preta.Editora IFMA | Instituto Federal do Maranhão2022-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed articleArtículo revisado por paresArtigo avaliado pelos paresapplication/pdftext/htmlhttps://periodicos.ifma.edu.br/index.php/redesign/article/view/111710.35818/redesign.v1i1.1117ark:/48227/redesign.v1i1.1117[re]Design; Vol. 1 No. 1 (2022): [re]Design; 9-26[re]Design; Vol. 1 Núm. 1 (2022): [re]Design; 9-26[re]Design; v. 1 n. 1 (2022): [re]Design; 9-262764-995410.35818/redesign.v1i1reponame:[re]Design (São Luís)instname:Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA)instacron:IFMAporhttps://periodicos.ifma.edu.br/index.php/redesign/article/view/1117/126126230https://periodicos.ifma.edu.br/index.php/redesign/article/view/1117/126126231Copyright (c) 2022 David Guilhon, Beatriz da Silva Amorim, Karoline de Lourdes Monteiro Guimarães Silveirahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGuilhon, DavidAmorim, Beatriz da Silvada Silveira, Karoline de Lourdes Monteiro Guimarães2023-05-09T00:37:11Zoai:ojs.pkp.sfu.ca:article/1117Revistahttps://periodicos.ifma.edu.br/redesignPUBhttps://periodicos.ifma.edu.br/redesign/oairevistaredesign@ifma.edu.br || sistemas@ifma.edu.brhttps://doi.org/10.35818/redesign2764-99542764-9954opendoar:2023-05-09T00:37:11[re]Design (São Luís) - Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA)false
dc.title.none.fl_str_mv The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
El panorama de las marcas gráficas de parroquias de la Archidiócesis de São Luís do Maranhão
O panorama das marcas gráficas de paróquias da Arquidiocese de São Luís do Maranhão
title The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
spellingShingle The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
Guilhon, David
Design gráfico
Igreja Católica
Marcas das paróquias
Análise de marcas
Diseño gráfico
Iglesia Católica
Marcas parrochiales
Análisis de marcas
Graphic design
Catholic Church
Parishes branding
Branding analyzes
title_short The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
title_full The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
title_fullStr The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
title_full_unstemmed The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
title_sort The overview of graphic brands of parishes of the Archdiocese of São Luís do Maranhão
author Guilhon, David
author_facet Guilhon, David
Amorim, Beatriz da Silva
da Silveira, Karoline de Lourdes Monteiro Guimarães
author_role author
author2 Amorim, Beatriz da Silva
da Silveira, Karoline de Lourdes Monteiro Guimarães
author2_role author
author
dc.contributor.author.fl_str_mv Guilhon, David
Amorim, Beatriz da Silva
da Silveira, Karoline de Lourdes Monteiro Guimarães
dc.subject.por.fl_str_mv Design gráfico
Igreja Católica
Marcas das paróquias
Análise de marcas
Diseño gráfico
Iglesia Católica
Marcas parrochiales
Análisis de marcas
Graphic design
Catholic Church
Parishes branding
Branding analyzes
topic Design gráfico
Igreja Católica
Marcas das paróquias
Análise de marcas
Diseño gráfico
Iglesia Católica
Marcas parrochiales
Análisis de marcas
Graphic design
Catholic Church
Parishes branding
Branding analyzes
description Need to use signals for identification of products, companies and institutes dates from remote times. The Catholic Church is also a consumer of design artifacts, especially parish graphic brands. This paper aims to e constituent elements of the graphic marks of the 57 parishes in the Archdiocese of São Luís do Maranhão were analysed, which are: composition, logo orientation, symbol characteristics, typography and colours used. The found results are: mixed / figurative (97.83%) and vertical (65.22%) brands, evidencing the need for clarity of representativeness, without neglecting the textual part; the iconic representation of the patrons in human figures (32.61%) that brings the local identity; typography in small caps (41.30%), normal font weight (78.27%) and type of sans serif family (46.75%) confirm the need for visual clarity, without escaping the inherent traditional and historical power the Catholic Church; colours such as black (31.52%) and blue (19.57%) reinforce contrast and ease of reading, such as purity and the search for the supernatural / spiritual.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed article
Artículo revisado por pares
Artigo avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ifma.edu.br/index.php/redesign/article/view/1117
10.35818/redesign.v1i1.1117
ark:/48227/redesign.v1i1.1117
url https://periodicos.ifma.edu.br/index.php/redesign/article/view/1117
identifier_str_mv 10.35818/redesign.v1i1.1117
ark:/48227/redesign.v1i1.1117
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ifma.edu.br/index.php/redesign/article/view/1117/126126230
https://periodicos.ifma.edu.br/index.php/redesign/article/view/1117/126126231
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Editora IFMA | Instituto Federal do Maranhão
publisher.none.fl_str_mv Editora IFMA | Instituto Federal do Maranhão
dc.source.none.fl_str_mv [re]Design; Vol. 1 No. 1 (2022): [re]Design; 9-26
[re]Design; Vol. 1 Núm. 1 (2022): [re]Design; 9-26
[re]Design; v. 1 n. 1 (2022): [re]Design; 9-26
2764-9954
10.35818/redesign.v1i1
reponame:[re]Design (São Luís)
instname:Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA)
instacron:IFMA
instname_str Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA)
instacron_str IFMA
institution IFMA
reponame_str [re]Design (São Luís)
collection [re]Design (São Luís)
repository.name.fl_str_mv [re]Design (São Luís) - Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA)
repository.mail.fl_str_mv revistaredesign@ifma.edu.br || sistemas@ifma.edu.br
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