Author's collage: study of its application as visual identity

Detalhes bibliográficos
Autor(a) principal: Soares, Liader
Data de Publicação: 2021
Outros Autores: Oliveira Boanova, Cecília
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Poliedro
Texto Completo: https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664
Resumo: This article presents the practical part of term paper, which aims to understand the way in which an author's collage becomes a visual identity. The practical part of the work demonstrated the process of applying an author's aesthetic to the visual identity of a fictional commercial product campaign for the Nike shoe brand. The hybrid design methodology was used from the combination of two methods: Bruno Munari's and André Neves' Extensible Design Methods (XDM), the latter was chosen as a way to support the development of the pieces with the support of digital. As a result, graphic and digital pieces were developed to publicize the line, including posts for social media sites, banners, hotsite and offline media.
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spelling Author's collage: study of its application as visual identityColagem autoral: estudo da sua aplicação como identidade visual: study of its application as visual identityDesign. Authorship. Marketplace. Collage. Visual identityDesign. Autoria. Mercado. Colagem. Identidade Visual.This article presents the practical part of term paper, which aims to understand the way in which an author's collage becomes a visual identity. The practical part of the work demonstrated the process of applying an author's aesthetic to the visual identity of a fictional commercial product campaign for the Nike shoe brand. The hybrid design methodology was used from the combination of two methods: Bruno Munari's and André Neves' Extensible Design Methods (XDM), the latter was chosen as a way to support the development of the pieces with the support of digital. As a result, graphic and digital pieces were developed to publicize the line, including posts for social media sites, banners, hotsite and offline media.Este artigo apresenta a parte prática do trabalho de conclusão de curso que tem como objetivo entender a forma com que uma colagem autoral se torna uma identidade visual. A parte prática demonstrou o processo de aplicação de uma estética autoral em uma identidade visual de uma campanha fictícia de produto comercial da marca de tênis Nike. A metodologia projetual híbrida se utilizou da junção de dois métodos: o de Bruno Munari e os Métodos Extensíveis de Design (XDM) de André Neves, este último foi escolhido como forma de sustentar o desenvolvimento das peças com o apoio do digital. Como resultado foram desenvolvidas peças gráficas e digitais para a divulgação da linha, dentre elas posts para site de redes sociais, banner, hotsite e mídia offline.Instituto Federal Sul-rio-grandense - Câmpus Pelotas2021-12-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ifsul.edu.br/index.php/poliedro/article/view/266410.15536/2594-4398.2021.v5.n6.pp.413-443.2664Revista Poliedro; v. 5 n. 6 (2021): Revista Poliedro; 413-4432594-439810.15536/2594-4398.2021.v5.n6reponame:Revista Poliedroinstname:Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL)instacron:IFSULporhttps://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664/1965Copyright (c) 2021 Liader Soares, Cecília Oliveira Boanovahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSoares, LiaderOliveira Boanova, Cecília2021-12-29T03:55:13Zoai:ojs.pkp.sfu.ca:article/2664Revistahttp://periodicos.ifsul.edu.br/index.php/poliedroPUBhttp://periodicos.ifsul.edu.br/index.php/poliedro/oairevistapoliedro@gmail.com||2594-43982594-4398opendoar:2021-12-29T03:55:13Revista Poliedro - Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL)false
dc.title.none.fl_str_mv Author's collage: study of its application as visual identity
Colagem autoral: estudo da sua aplicação como identidade visual: study of its application as visual identity
title Author's collage: study of its application as visual identity
spellingShingle Author's collage: study of its application as visual identity
Soares, Liader
Design. Authorship. Marketplace. Collage. Visual identity
Design. Autoria. Mercado. Colagem. Identidade Visual.
title_short Author's collage: study of its application as visual identity
title_full Author's collage: study of its application as visual identity
title_fullStr Author's collage: study of its application as visual identity
title_full_unstemmed Author's collage: study of its application as visual identity
title_sort Author's collage: study of its application as visual identity
author Soares, Liader
author_facet Soares, Liader
Oliveira Boanova, Cecília
author_role author
author2 Oliveira Boanova, Cecília
author2_role author
dc.contributor.author.fl_str_mv Soares, Liader
Oliveira Boanova, Cecília
dc.subject.por.fl_str_mv Design. Authorship. Marketplace. Collage. Visual identity
Design. Autoria. Mercado. Colagem. Identidade Visual.
topic Design. Authorship. Marketplace. Collage. Visual identity
Design. Autoria. Mercado. Colagem. Identidade Visual.
description This article presents the practical part of term paper, which aims to understand the way in which an author's collage becomes a visual identity. The practical part of the work demonstrated the process of applying an author's aesthetic to the visual identity of a fictional commercial product campaign for the Nike shoe brand. The hybrid design methodology was used from the combination of two methods: Bruno Munari's and André Neves' Extensible Design Methods (XDM), the latter was chosen as a way to support the development of the pieces with the support of digital. As a result, graphic and digital pieces were developed to publicize the line, including posts for social media sites, banners, hotsite and offline media.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664
10.15536/2594-4398.2021.v5.n6.pp.413-443.2664
url https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664
identifier_str_mv 10.15536/2594-4398.2021.v5.n6.pp.413-443.2664
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664/1965
dc.rights.driver.fl_str_mv Copyright (c) 2021 Liader Soares, Cecília Oliveira Boanova
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Liader Soares, Cecília Oliveira Boanova
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Federal Sul-rio-grandense - Câmpus Pelotas
publisher.none.fl_str_mv Instituto Federal Sul-rio-grandense - Câmpus Pelotas
dc.source.none.fl_str_mv Revista Poliedro; v. 5 n. 6 (2021): Revista Poliedro; 413-443
2594-4398
10.15536/2594-4398.2021.v5.n6
reponame:Revista Poliedro
instname:Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL)
instacron:IFSUL
instname_str Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL)
instacron_str IFSUL
institution IFSUL
reponame_str Revista Poliedro
collection Revista Poliedro
repository.name.fl_str_mv Revista Poliedro - Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL)
repository.mail.fl_str_mv revistapoliedro@gmail.com||
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