Author's collage: study of its application as visual identity
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Poliedro |
Texto Completo: | https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664 |
Resumo: | This article presents the practical part of term paper, which aims to understand the way in which an author's collage becomes a visual identity. The practical part of the work demonstrated the process of applying an author's aesthetic to the visual identity of a fictional commercial product campaign for the Nike shoe brand. The hybrid design methodology was used from the combination of two methods: Bruno Munari's and André Neves' Extensible Design Methods (XDM), the latter was chosen as a way to support the development of the pieces with the support of digital. As a result, graphic and digital pieces were developed to publicize the line, including posts for social media sites, banners, hotsite and offline media. |
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Revista Poliedro |
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Author's collage: study of its application as visual identityColagem autoral: estudo da sua aplicação como identidade visual: study of its application as visual identityDesign. Authorship. Marketplace. Collage. Visual identityDesign. Autoria. Mercado. Colagem. Identidade Visual.This article presents the practical part of term paper, which aims to understand the way in which an author's collage becomes a visual identity. The practical part of the work demonstrated the process of applying an author's aesthetic to the visual identity of a fictional commercial product campaign for the Nike shoe brand. The hybrid design methodology was used from the combination of two methods: Bruno Munari's and André Neves' Extensible Design Methods (XDM), the latter was chosen as a way to support the development of the pieces with the support of digital. As a result, graphic and digital pieces were developed to publicize the line, including posts for social media sites, banners, hotsite and offline media.Este artigo apresenta a parte prática do trabalho de conclusão de curso que tem como objetivo entender a forma com que uma colagem autoral se torna uma identidade visual. A parte prática demonstrou o processo de aplicação de uma estética autoral em uma identidade visual de uma campanha fictícia de produto comercial da marca de tênis Nike. A metodologia projetual híbrida se utilizou da junção de dois métodos: o de Bruno Munari e os Métodos Extensíveis de Design (XDM) de André Neves, este último foi escolhido como forma de sustentar o desenvolvimento das peças com o apoio do digital. Como resultado foram desenvolvidas peças gráficas e digitais para a divulgação da linha, dentre elas posts para site de redes sociais, banner, hotsite e mídia offline.Instituto Federal Sul-rio-grandense - Câmpus Pelotas2021-12-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ifsul.edu.br/index.php/poliedro/article/view/266410.15536/2594-4398.2021.v5.n6.pp.413-443.2664Revista Poliedro; v. 5 n. 6 (2021): Revista Poliedro; 413-4432594-439810.15536/2594-4398.2021.v5.n6reponame:Revista Poliedroinstname:Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL)instacron:IFSULporhttps://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664/1965Copyright (c) 2021 Liader Soares, Cecília Oliveira Boanovahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSoares, LiaderOliveira Boanova, Cecília2021-12-29T03:55:13Zoai:ojs.pkp.sfu.ca:article/2664Revistahttp://periodicos.ifsul.edu.br/index.php/poliedroPUBhttp://periodicos.ifsul.edu.br/index.php/poliedro/oairevistapoliedro@gmail.com||2594-43982594-4398opendoar:2021-12-29T03:55:13Revista Poliedro - Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL)false |
dc.title.none.fl_str_mv |
Author's collage: study of its application as visual identity Colagem autoral: estudo da sua aplicação como identidade visual: study of its application as visual identity |
title |
Author's collage: study of its application as visual identity |
spellingShingle |
Author's collage: study of its application as visual identity Soares, Liader Design. Authorship. Marketplace. Collage. Visual identity Design. Autoria. Mercado. Colagem. Identidade Visual. |
title_short |
Author's collage: study of its application as visual identity |
title_full |
Author's collage: study of its application as visual identity |
title_fullStr |
Author's collage: study of its application as visual identity |
title_full_unstemmed |
Author's collage: study of its application as visual identity |
title_sort |
Author's collage: study of its application as visual identity |
author |
Soares, Liader |
author_facet |
Soares, Liader Oliveira Boanova, Cecília |
author_role |
author |
author2 |
Oliveira Boanova, Cecília |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Soares, Liader Oliveira Boanova, Cecília |
dc.subject.por.fl_str_mv |
Design. Authorship. Marketplace. Collage. Visual identity Design. Autoria. Mercado. Colagem. Identidade Visual. |
topic |
Design. Authorship. Marketplace. Collage. Visual identity Design. Autoria. Mercado. Colagem. Identidade Visual. |
description |
This article presents the practical part of term paper, which aims to understand the way in which an author's collage becomes a visual identity. The practical part of the work demonstrated the process of applying an author's aesthetic to the visual identity of a fictional commercial product campaign for the Nike shoe brand. The hybrid design methodology was used from the combination of two methods: Bruno Munari's and André Neves' Extensible Design Methods (XDM), the latter was chosen as a way to support the development of the pieces with the support of digital. As a result, graphic and digital pieces were developed to publicize the line, including posts for social media sites, banners, hotsite and offline media. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664 10.15536/2594-4398.2021.v5.n6.pp.413-443.2664 |
url |
https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664 |
identifier_str_mv |
10.15536/2594-4398.2021.v5.n6.pp.413-443.2664 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2664/1965 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Liader Soares, Cecília Oliveira Boanova http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Liader Soares, Cecília Oliveira Boanova http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Federal Sul-rio-grandense - Câmpus Pelotas |
publisher.none.fl_str_mv |
Instituto Federal Sul-rio-grandense - Câmpus Pelotas |
dc.source.none.fl_str_mv |
Revista Poliedro; v. 5 n. 6 (2021): Revista Poliedro; 413-443 2594-4398 10.15536/2594-4398.2021.v5.n6 reponame:Revista Poliedro instname:Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL) instacron:IFSUL |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL) |
instacron_str |
IFSUL |
institution |
IFSUL |
reponame_str |
Revista Poliedro |
collection |
Revista Poliedro |
repository.name.fl_str_mv |
Revista Poliedro - Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense (IFSUL) |
repository.mail.fl_str_mv |
revistapoliedro@gmail.com|| |
_version_ |
1797069033708716032 |