Determinants of customer's apartment purchase intention: is the location dominant?
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/1100 |
Resumo: | The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers. |
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Independent Journal of Management & Production |
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Determinants of customer's apartment purchase intention: is the location dominant?Locationfeaturesbrandfinancesubjective normpurchase intentionThe purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers.Independent2020-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/110010.14807/ijmp.v11i4.1100Independent Journal of Management & Production; Vol. 11 No. 4 (2020): Independent Journal of Management & Production; 1303-13222236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1100/1394http://www.ijmp.jor.br/index.php/ijmp/article/view/1100/1395Copyright (c) 2020 Phuong Viet Le-Hoang, Yen Truong Thi Ho, Danh Xuan Luu, Truc Thanh Thi Leinfo:eu-repo/semantics/openAccessLe-Hoang, Phuong VietHo, Yen Truong ThiLuu, Danh XuanLe, Truc Thanh Thi2020-08-01T03:31:44Zoai:www.ijmp.jor.br:article/1100Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2020-08-01T03:31:44Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
Determinants of customer's apartment purchase intention: is the location dominant? |
title |
Determinants of customer's apartment purchase intention: is the location dominant? |
spellingShingle |
Determinants of customer's apartment purchase intention: is the location dominant? Le-Hoang, Phuong Viet Location features brand finance subjective norm purchase intention |
title_short |
Determinants of customer's apartment purchase intention: is the location dominant? |
title_full |
Determinants of customer's apartment purchase intention: is the location dominant? |
title_fullStr |
Determinants of customer's apartment purchase intention: is the location dominant? |
title_full_unstemmed |
Determinants of customer's apartment purchase intention: is the location dominant? |
title_sort |
Determinants of customer's apartment purchase intention: is the location dominant? |
author |
Le-Hoang, Phuong Viet |
author_facet |
Le-Hoang, Phuong Viet Ho, Yen Truong Thi Luu, Danh Xuan Le, Truc Thanh Thi |
author_role |
author |
author2 |
Ho, Yen Truong Thi Luu, Danh Xuan Le, Truc Thanh Thi |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Le-Hoang, Phuong Viet Ho, Yen Truong Thi Luu, Danh Xuan Le, Truc Thanh Thi |
dc.subject.por.fl_str_mv |
Location features brand finance subjective norm purchase intention |
topic |
Location features brand finance subjective norm purchase intention |
description |
The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1100 10.14807/ijmp.v11i4.1100 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1100 |
identifier_str_mv |
10.14807/ijmp.v11i4.1100 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1100/1394 http://www.ijmp.jor.br/index.php/ijmp/article/view/1100/1395 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Phuong Viet Le-Hoang, Yen Truong Thi Ho, Danh Xuan Luu, Truc Thanh Thi Le info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Phuong Viet Le-Hoang, Yen Truong Thi Ho, Danh Xuan Luu, Truc Thanh Thi Le |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 11 No. 4 (2020): Independent Journal of Management & Production; 1303-1322 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220492438929408 |