The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/447 |
Resumo: | This study analyzes the adoption stages of Waze mobile navigation by using a hierarchy of effects models AIDA. Data were obtained through the survey method by means of direct interview using questionnaire instrument assistance. The results showed that there were two groups, one who have already used the Waze application and the other who have not yet used Waze application. The two groups were analyzed to see a series of Waze application adoption process. It can be seen that each stage in the adoption process affects each other. The interest of respondents to the Waze app is affected by the strengthening of awareness regarding the benefits offered by mobile navigation app Waze. The high interest of resondents continues to stage where the respondents are interested in using Waze application. At the final stage it is known that the majority of respondents who were exposed to information on uses and functions of the application Waze are willing to immediately adopt the Waze app as a mobile navigation application while driving |
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Independent Journal of Management & Production |
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The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solutionadoption processmobile navigation technologyAIDA modelThis study analyzes the adoption stages of Waze mobile navigation by using a hierarchy of effects models AIDA. Data were obtained through the survey method by means of direct interview using questionnaire instrument assistance. The results showed that there were two groups, one who have already used the Waze application and the other who have not yet used Waze application. The two groups were analyzed to see a series of Waze application adoption process. It can be seen that each stage in the adoption process affects each other. The interest of respondents to the Waze app is affected by the strengthening of awareness regarding the benefits offered by mobile navigation app Waze. The high interest of resondents continues to stage where the respondents are interested in using Waze application. At the final stage it is known that the majority of respondents who were exposed to information on uses and functions of the application Waze are willing to immediately adopt the Waze app as a mobile navigation application while drivingIndependent2016-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/44710.14807/ijmp.v7i3.447Independent Journal of Management & Production; Vol. 7 No. 3 (2016): Independent Journal of Management & Production; 914-9252236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/447/559http://www.ijmp.jor.br/index.php/ijmp/article/view/447/575Copyright (c) 2016 NONI NOERKAISARinfo:eu-repo/semantics/openAccessNoerkaisar, NoniSuharjo, BudiYuliati, Lilik Noor2018-09-04T13:06:53Zoai:www.ijmp.jor.br:article/447Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2018-09-04T13:06:53Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution |
title |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution |
spellingShingle |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution Noerkaisar, Noni adoption process mobile navigation technology AIDA model |
title_short |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution |
title_full |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution |
title_fullStr |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution |
title_full_unstemmed |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution |
title_sort |
The adoption stages of mobile navigation technology waze app as Jakarta traffic jam solution |
author |
Noerkaisar, Noni |
author_facet |
Noerkaisar, Noni Suharjo, Budi Yuliati, Lilik Noor |
author_role |
author |
author2 |
Suharjo, Budi Yuliati, Lilik Noor |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Noerkaisar, Noni Suharjo, Budi Yuliati, Lilik Noor |
dc.subject.por.fl_str_mv |
adoption process mobile navigation technology AIDA model |
topic |
adoption process mobile navigation technology AIDA model |
description |
This study analyzes the adoption stages of Waze mobile navigation by using a hierarchy of effects models AIDA. Data were obtained through the survey method by means of direct interview using questionnaire instrument assistance. The results showed that there were two groups, one who have already used the Waze application and the other who have not yet used Waze application. The two groups were analyzed to see a series of Waze application adoption process. It can be seen that each stage in the adoption process affects each other. The interest of respondents to the Waze app is affected by the strengthening of awareness regarding the benefits offered by mobile navigation app Waze. The high interest of resondents continues to stage where the respondents are interested in using Waze application. At the final stage it is known that the majority of respondents who were exposed to information on uses and functions of the application Waze are willing to immediately adopt the Waze app as a mobile navigation application while driving |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/447 10.14807/ijmp.v7i3.447 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/447 |
identifier_str_mv |
10.14807/ijmp.v7i3.447 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/447/559 http://www.ijmp.jor.br/index.php/ijmp/article/view/447/575 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 NONI NOERKAISAR info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 NONI NOERKAISAR |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 7 No. 3 (2016): Independent Journal of Management & Production; 914-925 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220490946805760 |