The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth

Detalhes bibliográficos
Autor(a) principal: Le-Hoang, Phuong Viet
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Independent Journal of Management & Production
Texto Completo: http://www.ijmp.jor.br/index.php/ijmp/article/view/1251
Resumo: The purpose of this research aims to explore, measure, and analyze the relationship between online convenience, online customer satisfaction, buying intention, and electronic word-of-mouth (E-WOM) of the customers via the Exploratory Factor Analysis (EFA) and three model regression. To conduct the research, the author distributed 300 surveyed questionnaires, and the author collected 285 valid respondents. The results showed that online convenience, which has seven dimensions about convenience, includes access, search, evaluation, attentiveness, transaction, possession, post-possession convenience affect online customer satisfaction. Furthermore, as a result, online customer satisfaction influences online buying intention and electronic word-of-mouth. Based on that, the research recommends the necessary solutions to improve the buying intention and encourage customers to do E-WOM. Besides, this research opens a new field for further research in Vietnam.
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spelling The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouthOnline convenienceOnline customer satisfactionbuying intentionelectronic word-of-mouthconvenience dimension.The purpose of this research aims to explore, measure, and analyze the relationship between online convenience, online customer satisfaction, buying intention, and electronic word-of-mouth (E-WOM) of the customers via the Exploratory Factor Analysis (EFA) and three model regression. To conduct the research, the author distributed 300 surveyed questionnaires, and the author collected 285 valid respondents. The results showed that online convenience, which has seven dimensions about convenience, includes access, search, evaluation, attentiveness, transaction, possession, post-possession convenience affect online customer satisfaction. Furthermore, as a result, online customer satisfaction influences online buying intention and electronic word-of-mouth. Based on that, the research recommends the necessary solutions to improve the buying intention and encourage customers to do E-WOM. Besides, this research opens a new field for further research in Vietnam.Independent2020-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/125110.14807/ijmp.v11i7.1251Independent Journal of Management & Production; Vol. 11 No. 7 (2020): Independent Journal of Management & Production; 2943-29662236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1251/1684http://www.ijmp.jor.br/index.php/ijmp/article/view/1251/1685Copyright (c) 2020 Phuong Viet Le-Hoanghttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessLe-Hoang, Phuong Viet2020-12-01T04:01:33Zoai:www.ijmp.jor.br:article/1251Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2020-12-01T04:01:33Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false
dc.title.none.fl_str_mv The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
title The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
spellingShingle The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
Le-Hoang, Phuong Viet
Online convenience
Online customer satisfaction
buying intention
electronic word-of-mouth
convenience dimension.
title_short The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
title_full The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
title_fullStr The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
title_full_unstemmed The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
title_sort The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth
author Le-Hoang, Phuong Viet
author_facet Le-Hoang, Phuong Viet
author_role author
dc.contributor.author.fl_str_mv Le-Hoang, Phuong Viet
dc.subject.por.fl_str_mv Online convenience
Online customer satisfaction
buying intention
electronic word-of-mouth
convenience dimension.
topic Online convenience
Online customer satisfaction
buying intention
electronic word-of-mouth
convenience dimension.
description The purpose of this research aims to explore, measure, and analyze the relationship between online convenience, online customer satisfaction, buying intention, and electronic word-of-mouth (E-WOM) of the customers via the Exploratory Factor Analysis (EFA) and three model regression. To conduct the research, the author distributed 300 surveyed questionnaires, and the author collected 285 valid respondents. The results showed that online convenience, which has seven dimensions about convenience, includes access, search, evaluation, attentiveness, transaction, possession, post-possession convenience affect online customer satisfaction. Furthermore, as a result, online customer satisfaction influences online buying intention and electronic word-of-mouth. Based on that, the research recommends the necessary solutions to improve the buying intention and encourage customers to do E-WOM. Besides, this research opens a new field for further research in Vietnam.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1251
10.14807/ijmp.v11i7.1251
url http://www.ijmp.jor.br/index.php/ijmp/article/view/1251
identifier_str_mv 10.14807/ijmp.v11i7.1251
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1251/1684
http://www.ijmp.jor.br/index.php/ijmp/article/view/1251/1685
dc.rights.driver.fl_str_mv Copyright (c) 2020 Phuong Viet Le-Hoang
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Phuong Viet Le-Hoang
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Independent
publisher.none.fl_str_mv Independent
dc.source.none.fl_str_mv Independent Journal of Management & Production; Vol. 11 No. 7 (2020): Independent Journal of Management & Production; 2943-2966
2236-269X
2236-269X
reponame:Independent Journal of Management & Production
instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
instname_str Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron_str IJM&P
institution IJM&P
reponame_str Independent Journal of Management & Production
collection Independent Journal of Management & Production
repository.name.fl_str_mv Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
repository.mail.fl_str_mv ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||
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