The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/1376 |
Resumo: | The objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that bring difficulty to the transactions. As motivational factors, ideological and financial questions were tested. As barriers were studied questions such as legal, technological, social and marketing. The study was supported by a quantitative research conducted in order to test hypothesis about consumer behavior in this kind of business. Around 140 people has answered the survey. The results allow inferring that collaborative consumption, is not a Brazilian behavior yet, but it is a trend and questions involving financial benefits are the ones which most influence the consumers. |
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Independent Journal of Management & Production |
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The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumersSharing economycollaborative consumptionbusiness model innovationstrategyconsumer behaviorThe objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that bring difficulty to the transactions. As motivational factors, ideological and financial questions were tested. As barriers were studied questions such as legal, technological, social and marketing. The study was supported by a quantitative research conducted in order to test hypothesis about consumer behavior in this kind of business. Around 140 people has answered the survey. The results allow inferring that collaborative consumption, is not a Brazilian behavior yet, but it is a trend and questions involving financial benefits are the ones which most influence the consumers.Independent2021-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/137610.14807/ijmp.v12i4.1376Independent Journal of Management & Production; Vol. 12 No. 4 (2021): Independent Journal of Management & Production; 1107-11222236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1808http://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1809Copyright (c) 2021 Bruno Roberto Santoshttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessSantos, Bruno RobertoMoraes, Ana Beatriz de MelloMachado, Maria Augusta SoaresNery, Fabiana Madureira2021-06-01T18:02:39Zoai:www.ijmp.jor.br:article/1376Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2021-06-01T18:02:39Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers |
title |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers |
spellingShingle |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers Santos, Bruno Roberto Sharing economy collaborative consumption business model innovation strategy consumer behavior |
title_short |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers |
title_full |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers |
title_fullStr |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers |
title_full_unstemmed |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers |
title_sort |
The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers |
author |
Santos, Bruno Roberto |
author_facet |
Santos, Bruno Roberto Moraes, Ana Beatriz de Mello Machado, Maria Augusta Soares Nery, Fabiana Madureira |
author_role |
author |
author2 |
Moraes, Ana Beatriz de Mello Machado, Maria Augusta Soares Nery, Fabiana Madureira |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Santos, Bruno Roberto Moraes, Ana Beatriz de Mello Machado, Maria Augusta Soares Nery, Fabiana Madureira |
dc.subject.por.fl_str_mv |
Sharing economy collaborative consumption business model innovation strategy consumer behavior |
topic |
Sharing economy collaborative consumption business model innovation strategy consumer behavior |
description |
The objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that bring difficulty to the transactions. As motivational factors, ideological and financial questions were tested. As barriers were studied questions such as legal, technological, social and marketing. The study was supported by a quantitative research conducted in order to test hypothesis about consumer behavior in this kind of business. Around 140 people has answered the survey. The results allow inferring that collaborative consumption, is not a Brazilian behavior yet, but it is a trend and questions involving financial benefits are the ones which most influence the consumers. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1376 10.14807/ijmp.v12i4.1376 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1376 |
identifier_str_mv |
10.14807/ijmp.v12i4.1376 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1808 http://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1809 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Bruno Roberto Santos http://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Bruno Roberto Santos http://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 12 No. 4 (2021): Independent Journal of Management & Production; 1107-1122 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220493424590848 |