The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers

Detalhes bibliográficos
Autor(a) principal: Santos, Bruno Roberto
Data de Publicação: 2021
Outros Autores: Moraes, Ana Beatriz de Mello, Machado, Maria Augusta Soares, Nery, Fabiana Madureira
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Independent Journal of Management & Production
Texto Completo: http://www.ijmp.jor.br/index.php/ijmp/article/view/1376
Resumo: The objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that  bring difficulty to the transactions. As motivational factors, ideological and financial questions were tested. As barriers were studied questions such as legal, technological, social and marketing. The study was supported by a quantitative research conducted in order to test hypothesis about consumer behavior in this kind of business. Around 140 people has answered the survey. The results allow inferring that collaborative consumption, is not a Brazilian behavior yet, but it is a trend and questions involving financial benefits are the ones which most influence the consumers.
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spelling The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumersSharing economycollaborative consumptionbusiness model innovationstrategyconsumer behaviorThe objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that  bring difficulty to the transactions. As motivational factors, ideological and financial questions were tested. As barriers were studied questions such as legal, technological, social and marketing. The study was supported by a quantitative research conducted in order to test hypothesis about consumer behavior in this kind of business. Around 140 people has answered the survey. The results allow inferring that collaborative consumption, is not a Brazilian behavior yet, but it is a trend and questions involving financial benefits are the ones which most influence the consumers.Independent2021-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/137610.14807/ijmp.v12i4.1376Independent Journal of Management & Production; Vol. 12 No. 4 (2021): Independent Journal of Management & Production; 1107-11222236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1808http://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1809Copyright (c) 2021 Bruno Roberto Santoshttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessSantos, Bruno RobertoMoraes, Ana Beatriz de MelloMachado, Maria Augusta SoaresNery, Fabiana Madureira2021-06-01T18:02:39Zoai:www.ijmp.jor.br:article/1376Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2021-06-01T18:02:39Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false
dc.title.none.fl_str_mv The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
title The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
spellingShingle The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
Santos, Bruno Roberto
Sharing economy
collaborative consumption
business model innovation
strategy
consumer behavior
title_short The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
title_full The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
title_fullStr The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
title_full_unstemmed The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
title_sort The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers
author Santos, Bruno Roberto
author_facet Santos, Bruno Roberto
Moraes, Ana Beatriz de Mello
Machado, Maria Augusta Soares
Nery, Fabiana Madureira
author_role author
author2 Moraes, Ana Beatriz de Mello
Machado, Maria Augusta Soares
Nery, Fabiana Madureira
author2_role author
author
author
dc.contributor.author.fl_str_mv Santos, Bruno Roberto
Moraes, Ana Beatriz de Mello
Machado, Maria Augusta Soares
Nery, Fabiana Madureira
dc.subject.por.fl_str_mv Sharing economy
collaborative consumption
business model innovation
strategy
consumer behavior
topic Sharing economy
collaborative consumption
business model innovation
strategy
consumer behavior
description The objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that  bring difficulty to the transactions. As motivational factors, ideological and financial questions were tested. As barriers were studied questions such as legal, technological, social and marketing. The study was supported by a quantitative research conducted in order to test hypothesis about consumer behavior in this kind of business. Around 140 people has answered the survey. The results allow inferring that collaborative consumption, is not a Brazilian behavior yet, but it is a trend and questions involving financial benefits are the ones which most influence the consumers.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1376
10.14807/ijmp.v12i4.1376
url http://www.ijmp.jor.br/index.php/ijmp/article/view/1376
identifier_str_mv 10.14807/ijmp.v12i4.1376
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1808
http://www.ijmp.jor.br/index.php/ijmp/article/view/1376/1809
dc.rights.driver.fl_str_mv Copyright (c) 2021 Bruno Roberto Santos
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Bruno Roberto Santos
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Independent
publisher.none.fl_str_mv Independent
dc.source.none.fl_str_mv Independent Journal of Management & Production; Vol. 12 No. 4 (2021): Independent Journal of Management & Production; 1107-1122
2236-269X
2236-269X
reponame:Independent Journal of Management & Production
instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
instname_str Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron_str IJM&P
institution IJM&P
reponame_str Independent Journal of Management & Production
collection Independent Journal of Management & Production
repository.name.fl_str_mv Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
repository.mail.fl_str_mv ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||
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