Factors affecting online purchase intention: the case of e-commerce on lazada

Detalhes bibliográficos
Autor(a) principal: Le-Hoang, Phuong Viet
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Independent Journal of Management & Production
Texto Completo: http://www.ijmp.jor.br/index.php/ijmp/article/view/1088
Resumo: This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City.
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spelling Factors affecting online purchase intention: the case of e-commerce on lazadausefulness - convenienttrustperceived riskreference groupbehavior control awarenessbusiness competencyThis study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City.Independent2020-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/108810.14807/ijmp.v11i3.1088Independent Journal of Management & Production; Vol. 11 No. 3 (2020): Independent Journal of Management & Production; 1018-10332236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1088/1360http://www.ijmp.jor.br/index.php/ijmp/article/view/1088/1361Copyright (c) 2020 Phuong Viet Le-Hoanginfo:eu-repo/semantics/openAccessLe-Hoang, Phuong Viet2020-07-03T20:19:03Zoai:www.ijmp.jor.br:article/1088Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2020-07-03T20:19:03Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false
dc.title.none.fl_str_mv Factors affecting online purchase intention: the case of e-commerce on lazada
title Factors affecting online purchase intention: the case of e-commerce on lazada
spellingShingle Factors affecting online purchase intention: the case of e-commerce on lazada
Le-Hoang, Phuong Viet
usefulness - convenient
trust
perceived risk
reference group
behavior control awareness
business competency
title_short Factors affecting online purchase intention: the case of e-commerce on lazada
title_full Factors affecting online purchase intention: the case of e-commerce on lazada
title_fullStr Factors affecting online purchase intention: the case of e-commerce on lazada
title_full_unstemmed Factors affecting online purchase intention: the case of e-commerce on lazada
title_sort Factors affecting online purchase intention: the case of e-commerce on lazada
author Le-Hoang, Phuong Viet
author_facet Le-Hoang, Phuong Viet
author_role author
dc.contributor.author.fl_str_mv Le-Hoang, Phuong Viet
dc.subject.por.fl_str_mv usefulness - convenient
trust
perceived risk
reference group
behavior control awareness
business competency
topic usefulness - convenient
trust
perceived risk
reference group
behavior control awareness
business competency
description This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1088
10.14807/ijmp.v11i3.1088
url http://www.ijmp.jor.br/index.php/ijmp/article/view/1088
identifier_str_mv 10.14807/ijmp.v11i3.1088
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1088/1360
http://www.ijmp.jor.br/index.php/ijmp/article/view/1088/1361
dc.rights.driver.fl_str_mv Copyright (c) 2020 Phuong Viet Le-Hoang
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Phuong Viet Le-Hoang
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Independent
publisher.none.fl_str_mv Independent
dc.source.none.fl_str_mv Independent Journal of Management & Production; Vol. 11 No. 3 (2020): Independent Journal of Management & Production; 1018-1033
2236-269X
2236-269X
reponame:Independent Journal of Management & Production
instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
instname_str Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron_str IJM&P
institution IJM&P
reponame_str Independent Journal of Management & Production
collection Independent Journal of Management & Production
repository.name.fl_str_mv Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
repository.mail.fl_str_mv ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||
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