Intention to use bike-booking application: the case of students in Ho Chi Minh City

Detalhes bibliográficos
Autor(a) principal: Le-Hoang, Phuong Viet
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Independent Journal of Management & Production
Texto Completo: http://www.ijmp.jor.br/index.php/ijmp/article/view/1185
Resumo: This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust.
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spelling Intention to use bike-booking application: the case of students in Ho Chi Minh Citybike-bookingtrustperceived ease of usesubjective normperceived usefulnessperceived price level.This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust.Independent2020-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/118510.14807/ijmp.v11i7.1185Independent Journal of Management & Production; Vol. 11 No. 7 (2020): Independent Journal of Management & Production; 2613-26282236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1492http://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1493Copyright (c) 2020 Phuong Viet Le-Hoanghttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessLe-Hoang, Phuong Viet2020-12-01T04:01:33Zoai:www.ijmp.jor.br:article/1185Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2020-12-01T04:01:33Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false
dc.title.none.fl_str_mv Intention to use bike-booking application: the case of students in Ho Chi Minh City
title Intention to use bike-booking application: the case of students in Ho Chi Minh City
spellingShingle Intention to use bike-booking application: the case of students in Ho Chi Minh City
Le-Hoang, Phuong Viet
bike-booking
trust
perceived ease of use
subjective norm
perceived usefulness
perceived price level.
title_short Intention to use bike-booking application: the case of students in Ho Chi Minh City
title_full Intention to use bike-booking application: the case of students in Ho Chi Minh City
title_fullStr Intention to use bike-booking application: the case of students in Ho Chi Minh City
title_full_unstemmed Intention to use bike-booking application: the case of students in Ho Chi Minh City
title_sort Intention to use bike-booking application: the case of students in Ho Chi Minh City
author Le-Hoang, Phuong Viet
author_facet Le-Hoang, Phuong Viet
author_role author
dc.contributor.author.fl_str_mv Le-Hoang, Phuong Viet
dc.subject.por.fl_str_mv bike-booking
trust
perceived ease of use
subjective norm
perceived usefulness
perceived price level.
topic bike-booking
trust
perceived ease of use
subjective norm
perceived usefulness
perceived price level.
description This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1185
10.14807/ijmp.v11i7.1185
url http://www.ijmp.jor.br/index.php/ijmp/article/view/1185
identifier_str_mv 10.14807/ijmp.v11i7.1185
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1492
http://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1493
dc.rights.driver.fl_str_mv Copyright (c) 2020 Phuong Viet Le-Hoang
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Phuong Viet Le-Hoang
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Independent
publisher.none.fl_str_mv Independent
dc.source.none.fl_str_mv Independent Journal of Management & Production; Vol. 11 No. 7 (2020): Independent Journal of Management & Production; 2613-2628
2236-269X
2236-269X
reponame:Independent Journal of Management & Production
instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
instname_str Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron_str IJM&P
institution IJM&P
reponame_str Independent Journal of Management & Production
collection Independent Journal of Management & Production
repository.name.fl_str_mv Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
repository.mail.fl_str_mv ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||
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