Intention to use bike-booking application: the case of students in Ho Chi Minh City
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/1185 |
Resumo: | This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust. |
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IJMP |
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Independent Journal of Management & Production |
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Intention to use bike-booking application: the case of students in Ho Chi Minh Citybike-bookingtrustperceived ease of usesubjective normperceived usefulnessperceived price level.This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust.Independent2020-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/118510.14807/ijmp.v11i7.1185Independent Journal of Management & Production; Vol. 11 No. 7 (2020): Independent Journal of Management & Production; 2613-26282236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1492http://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1493Copyright (c) 2020 Phuong Viet Le-Hoanghttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessLe-Hoang, Phuong Viet2020-12-01T04:01:33Zoai:www.ijmp.jor.br:article/1185Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2020-12-01T04:01:33Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
Intention to use bike-booking application: the case of students in Ho Chi Minh City |
title |
Intention to use bike-booking application: the case of students in Ho Chi Minh City |
spellingShingle |
Intention to use bike-booking application: the case of students in Ho Chi Minh City Le-Hoang, Phuong Viet bike-booking trust perceived ease of use subjective norm perceived usefulness perceived price level. |
title_short |
Intention to use bike-booking application: the case of students in Ho Chi Minh City |
title_full |
Intention to use bike-booking application: the case of students in Ho Chi Minh City |
title_fullStr |
Intention to use bike-booking application: the case of students in Ho Chi Minh City |
title_full_unstemmed |
Intention to use bike-booking application: the case of students in Ho Chi Minh City |
title_sort |
Intention to use bike-booking application: the case of students in Ho Chi Minh City |
author |
Le-Hoang, Phuong Viet |
author_facet |
Le-Hoang, Phuong Viet |
author_role |
author |
dc.contributor.author.fl_str_mv |
Le-Hoang, Phuong Viet |
dc.subject.por.fl_str_mv |
bike-booking trust perceived ease of use subjective norm perceived usefulness perceived price level. |
topic |
bike-booking trust perceived ease of use subjective norm perceived usefulness perceived price level. |
description |
This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-12-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1185 10.14807/ijmp.v11i7.1185 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1185 |
identifier_str_mv |
10.14807/ijmp.v11i7.1185 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1492 http://www.ijmp.jor.br/index.php/ijmp/article/view/1185/1493 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Phuong Viet Le-Hoang http://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Phuong Viet Le-Hoang http://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 11 No. 7 (2020): Independent Journal of Management & Production; 2613-2628 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220492849971200 |