Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory

Detalhes bibliográficos
Autor(a) principal: D'Andrea, Fernando Antonio Monteiro Christoph
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mises
Texto Completo: https://revistamises.org.br/misesjournal/article/view/75
Resumo: This paper investigates how the Austrian School of Economics is able to contribute to the study of Strategic Marketing. This is a qualitative and exploratory study and uses, on the one hand: a general theory of competition called Resource Advantage Theory; and on the other hand: the Austrian Triad - Action, Time and Knowledge, to better understand Business competition and what leads companies to achieve and maintain Competitive Advantage. Using those two theoretical frameworks I analyze in an unprecedent and detailed manner each one of the premises of the general theory of competition using the ideas of the different authors of the Austrian School and conclude that the Resource Advantage theory is perfectly in line with the different theoretical developments of the Austrian School of Economics and that the latter has a lot to contribute to the evolution of the understanding of Strategic Marketing in general, especially in what concerns market competition. Finally, I present conclusions, limitations and suggest future research to be put forward by people interested in the points of contact between Strategic Marketing / Business Administration and the Austrian School of Economics.
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spelling Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage TheoryMarketing Estratégico y Competición Empresaral: Fundamentos Austríacos De La Resource-Advantage TheoryMarketing Estratégico e Competição Empresarial: Fundamentos Austríacos da Resource-Advantage TheoryMarketing EstratégicoEscola Austríaca de EconomiaCompetiçãoVantagem CompetitivaCompetição EmpresarialStrategic MarketingAustrian School of EconomicsCompetitionBusiness CompetitionCompetitive AdvantageeCompetitive advantageThis paper investigates how the Austrian School of Economics is able to contribute to the study of Strategic Marketing. This is a qualitative and exploratory study and uses, on the one hand: a general theory of competition called Resource Advantage Theory; and on the other hand: the Austrian Triad - Action, Time and Knowledge, to better understand Business competition and what leads companies to achieve and maintain Competitive Advantage. Using those two theoretical frameworks I analyze in an unprecedent and detailed manner each one of the premises of the general theory of competition using the ideas of the different authors of the Austrian School and conclude that the Resource Advantage theory is perfectly in line with the different theoretical developments of the Austrian School of Economics and that the latter has a lot to contribute to the evolution of the understanding of Strategic Marketing in general, especially in what concerns market competition. Finally, I present conclusions, limitations and suggest future research to be put forward by people interested in the points of contact between Strategic Marketing / Business Administration and the Austrian School of Economics.Este trabajo busca investigar como la Escuela Austríaca de Economía puede contribuir para el estudio del Marketing Estratégico como proceso social. El estudio es cualitativo y exploratorio y usa de un lado una teoría general de competición llamada Resource Advantage Theory y del otro la Tríade Austríaca – Acción, Tiempo y Conocimiento para mejor comprender la competición empresarial y lo que lleva las empresas a adquirir y mantener la ventaja competitiva en los mercados. Usando ambas teorías es analizada de manera inédita y pormenorizada cada premisa de la teoría general de competición segundo los autores de la Escuela Austríaca y que esta última tiene mucho a contribuir para la evolución de la comprensión del Marketing Estratégico sobre los procesos de la competición. Por fin son presentadas conclusiones y limitaciones del estudio y sugestiones para investigaciones futuras a ser desarrolladas por autores interesados en los puntos de contacto entre el Marketing Estratégico/Administración y la Escuela Austríaca de Economía.Este trabalho busca investigar como a Escola Austríaca de Economia pode contribuir para o estudo do Marketing Estratégico enquanto processo social. O estudo é qualitativo e exploratório e usa de um lado uma teoria geral de competição chamada Resource Advantage Theory e do outro a Tríade Austríaca – Ação, Tempo e Conhecimento para melhor compreender a competição empresarial e o que leva as empresas a adquirirem e manterem a vantagem competitiva nos mercados. Usando ambas teorias é analisada de forma inédita e pormenorizada cada premissa da teoria geral de competição segundo os autores da Escola Austríaca e conclui-se que esta teoria está totalmente alinhada aos diferentes desenvolvimentos teóricos da Escola Austríaca e que esta última tem muito a contribuir para a evolução da compreensão do Marketing Estratégico sobre os processos de competição. Por fim são apresentadas conclusões e limitações do estudo e sugestões para pesquisas futuras a serem desenvolvidas por autores interessados nos pontos de contato entre o Marketing Estratégico/Administração e a Escola Austríaca de Economia.Instituto Mises Brasil2018-04-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistamises.org.br/misesjournal/article/view/7510.30800/mises.2018.v6.75MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 No. 1 (2018): MISES Journal 2018 (Jan-Apr)MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 Núm. 1 (2018): MISES Journal 2018 (ene-abr)MISES: Interdisciplinary Journal of Philosophy, Law and Economics; v. 6 n. 1 (2018): MISES Journal 2018 (jan-abr)2594-91872318-0811reponame:Misesinstname:Instituto Mises Brasilinstacron:IMBporhttps://revistamises.org.br/misesjournal/article/view/75/187Copyright (c) 2018 Fernando Antonio Monteiro Christoph D'Andreainfo:eu-repo/semantics/openAccessD'Andrea, Fernando Antonio Monteiro Christoph2019-06-08T02:31:08Zoai:ojs.emnuvens.com.br:article/75Revistahttps://revistamises.org.br/misesjournalPRIhttps://revistamises.org.br/misesjournal/oairevista@mises.org.br2594-91872318-0811opendoar:2019-06-08T02:31:08Mises - Instituto Mises Brasilfalse
dc.title.none.fl_str_mv Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
Marketing Estratégico y Competición Empresaral: Fundamentos Austríacos De La Resource-Advantage Theory
Marketing Estratégico e Competição Empresarial: Fundamentos Austríacos da Resource-Advantage Theory
title Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
spellingShingle Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
D'Andrea, Fernando Antonio Monteiro Christoph
Marketing Estratégico
Escola Austríaca de Economia
Competição
Vantagem Competitiva
Competição Empresarial
Strategic Marketing
Austrian School of Economics
Competition
Business Competition
Competitive Advantagee
Competitive advantage
title_short Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
title_full Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
title_fullStr Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
title_full_unstemmed Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
title_sort Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
author D'Andrea, Fernando Antonio Monteiro Christoph
author_facet D'Andrea, Fernando Antonio Monteiro Christoph
author_role author
dc.contributor.author.fl_str_mv D'Andrea, Fernando Antonio Monteiro Christoph
dc.subject.por.fl_str_mv Marketing Estratégico
Escola Austríaca de Economia
Competição
Vantagem Competitiva
Competição Empresarial
Strategic Marketing
Austrian School of Economics
Competition
Business Competition
Competitive Advantagee
Competitive advantage
topic Marketing Estratégico
Escola Austríaca de Economia
Competição
Vantagem Competitiva
Competição Empresarial
Strategic Marketing
Austrian School of Economics
Competition
Business Competition
Competitive Advantagee
Competitive advantage
description This paper investigates how the Austrian School of Economics is able to contribute to the study of Strategic Marketing. This is a qualitative and exploratory study and uses, on the one hand: a general theory of competition called Resource Advantage Theory; and on the other hand: the Austrian Triad - Action, Time and Knowledge, to better understand Business competition and what leads companies to achieve and maintain Competitive Advantage. Using those two theoretical frameworks I analyze in an unprecedent and detailed manner each one of the premises of the general theory of competition using the ideas of the different authors of the Austrian School and conclude that the Resource Advantage theory is perfectly in line with the different theoretical developments of the Austrian School of Economics and that the latter has a lot to contribute to the evolution of the understanding of Strategic Marketing in general, especially in what concerns market competition. Finally, I present conclusions, limitations and suggest future research to be put forward by people interested in the points of contact between Strategic Marketing / Business Administration and the Austrian School of Economics.
publishDate 2018
dc.date.none.fl_str_mv 2018-04-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistamises.org.br/misesjournal/article/view/75
10.30800/mises.2018.v6.75
url https://revistamises.org.br/misesjournal/article/view/75
identifier_str_mv 10.30800/mises.2018.v6.75
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistamises.org.br/misesjournal/article/view/75/187
dc.rights.driver.fl_str_mv Copyright (c) 2018 Fernando Antonio Monteiro Christoph D'Andrea
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Fernando Antonio Monteiro Christoph D'Andrea
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Mises Brasil
publisher.none.fl_str_mv Instituto Mises Brasil
dc.source.none.fl_str_mv MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 No. 1 (2018): MISES Journal 2018 (Jan-Apr)
MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 Núm. 1 (2018): MISES Journal 2018 (ene-abr)
MISES: Interdisciplinary Journal of Philosophy, Law and Economics; v. 6 n. 1 (2018): MISES Journal 2018 (jan-abr)
2594-9187
2318-0811
reponame:Mises
instname:Instituto Mises Brasil
instacron:IMB
instname_str Instituto Mises Brasil
instacron_str IMB
institution IMB
reponame_str Mises
collection Mises
repository.name.fl_str_mv Mises - Instituto Mises Brasil
repository.mail.fl_str_mv revista@mises.org.br
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