Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Mises |
Texto Completo: | https://revistamises.org.br/misesjournal/article/view/75 |
Resumo: | This paper investigates how the Austrian School of Economics is able to contribute to the study of Strategic Marketing. This is a qualitative and exploratory study and uses, on the one hand: a general theory of competition called Resource Advantage Theory; and on the other hand: the Austrian Triad - Action, Time and Knowledge, to better understand Business competition and what leads companies to achieve and maintain Competitive Advantage. Using those two theoretical frameworks I analyze in an unprecedent and detailed manner each one of the premises of the general theory of competition using the ideas of the different authors of the Austrian School and conclude that the Resource Advantage theory is perfectly in line with the different theoretical developments of the Austrian School of Economics and that the latter has a lot to contribute to the evolution of the understanding of Strategic Marketing in general, especially in what concerns market competition. Finally, I present conclusions, limitations and suggest future research to be put forward by people interested in the points of contact between Strategic Marketing / Business Administration and the Austrian School of Economics. |
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Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage TheoryMarketing Estratégico y Competición Empresaral: Fundamentos Austríacos De La Resource-Advantage TheoryMarketing Estratégico e Competição Empresarial: Fundamentos Austríacos da Resource-Advantage TheoryMarketing EstratégicoEscola Austríaca de EconomiaCompetiçãoVantagem CompetitivaCompetição EmpresarialStrategic MarketingAustrian School of EconomicsCompetitionBusiness CompetitionCompetitive AdvantageeCompetitive advantageThis paper investigates how the Austrian School of Economics is able to contribute to the study of Strategic Marketing. This is a qualitative and exploratory study and uses, on the one hand: a general theory of competition called Resource Advantage Theory; and on the other hand: the Austrian Triad - Action, Time and Knowledge, to better understand Business competition and what leads companies to achieve and maintain Competitive Advantage. Using those two theoretical frameworks I analyze in an unprecedent and detailed manner each one of the premises of the general theory of competition using the ideas of the different authors of the Austrian School and conclude that the Resource Advantage theory is perfectly in line with the different theoretical developments of the Austrian School of Economics and that the latter has a lot to contribute to the evolution of the understanding of Strategic Marketing in general, especially in what concerns market competition. Finally, I present conclusions, limitations and suggest future research to be put forward by people interested in the points of contact between Strategic Marketing / Business Administration and the Austrian School of Economics.Este trabajo busca investigar como la Escuela Austríaca de Economía puede contribuir para el estudio del Marketing Estratégico como proceso social. El estudio es cualitativo y exploratorio y usa de un lado una teoría general de competición llamada Resource Advantage Theory y del otro la Tríade Austríaca – Acción, Tiempo y Conocimiento para mejor comprender la competición empresarial y lo que lleva las empresas a adquirir y mantener la ventaja competitiva en los mercados. Usando ambas teorías es analizada de manera inédita y pormenorizada cada premisa de la teoría general de competición segundo los autores de la Escuela Austríaca y que esta última tiene mucho a contribuir para la evolución de la comprensión del Marketing Estratégico sobre los procesos de la competición. Por fin son presentadas conclusiones y limitaciones del estudio y sugestiones para investigaciones futuras a ser desarrolladas por autores interesados en los puntos de contacto entre el Marketing Estratégico/Administración y la Escuela Austríaca de Economía.Este trabalho busca investigar como a Escola Austríaca de Economia pode contribuir para o estudo do Marketing Estratégico enquanto processo social. O estudo é qualitativo e exploratório e usa de um lado uma teoria geral de competição chamada Resource Advantage Theory e do outro a Tríade Austríaca – Ação, Tempo e Conhecimento para melhor compreender a competição empresarial e o que leva as empresas a adquirirem e manterem a vantagem competitiva nos mercados. Usando ambas teorias é analisada de forma inédita e pormenorizada cada premissa da teoria geral de competição segundo os autores da Escola Austríaca e conclui-se que esta teoria está totalmente alinhada aos diferentes desenvolvimentos teóricos da Escola Austríaca e que esta última tem muito a contribuir para a evolução da compreensão do Marketing Estratégico sobre os processos de competição. Por fim são apresentadas conclusões e limitações do estudo e sugestões para pesquisas futuras a serem desenvolvidas por autores interessados nos pontos de contato entre o Marketing Estratégico/Administração e a Escola Austríaca de Economia.Instituto Mises Brasil2018-04-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistamises.org.br/misesjournal/article/view/7510.30800/mises.2018.v6.75MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 No. 1 (2018): MISES Journal 2018 (Jan-Apr)MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 Núm. 1 (2018): MISES Journal 2018 (ene-abr)MISES: Interdisciplinary Journal of Philosophy, Law and Economics; v. 6 n. 1 (2018): MISES Journal 2018 (jan-abr)2594-91872318-0811reponame:Misesinstname:Instituto Mises Brasilinstacron:IMBporhttps://revistamises.org.br/misesjournal/article/view/75/187Copyright (c) 2018 Fernando Antonio Monteiro Christoph D'Andreainfo:eu-repo/semantics/openAccessD'Andrea, Fernando Antonio Monteiro Christoph2019-06-08T02:31:08Zoai:ojs.emnuvens.com.br:article/75Revistahttps://revistamises.org.br/misesjournalPRIhttps://revistamises.org.br/misesjournal/oairevista@mises.org.br2594-91872318-0811opendoar:2019-06-08T02:31:08Mises - Instituto Mises Brasilfalse |
dc.title.none.fl_str_mv |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory Marketing Estratégico y Competición Empresaral: Fundamentos Austríacos De La Resource-Advantage Theory Marketing Estratégico e Competição Empresarial: Fundamentos Austríacos da Resource-Advantage Theory |
title |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory |
spellingShingle |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory D'Andrea, Fernando Antonio Monteiro Christoph Marketing Estratégico Escola Austríaca de Economia Competição Vantagem Competitiva Competição Empresarial Strategic Marketing Austrian School of Economics Competition Business Competition Competitive Advantagee Competitive advantage |
title_short |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory |
title_full |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory |
title_fullStr |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory |
title_full_unstemmed |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory |
title_sort |
Strategic Marketing and Competition: The Austrian Foundations of Resource-Advantage Theory |
author |
D'Andrea, Fernando Antonio Monteiro Christoph |
author_facet |
D'Andrea, Fernando Antonio Monteiro Christoph |
author_role |
author |
dc.contributor.author.fl_str_mv |
D'Andrea, Fernando Antonio Monteiro Christoph |
dc.subject.por.fl_str_mv |
Marketing Estratégico Escola Austríaca de Economia Competição Vantagem Competitiva Competição Empresarial Strategic Marketing Austrian School of Economics Competition Business Competition Competitive Advantagee Competitive advantage |
topic |
Marketing Estratégico Escola Austríaca de Economia Competição Vantagem Competitiva Competição Empresarial Strategic Marketing Austrian School of Economics Competition Business Competition Competitive Advantagee Competitive advantage |
description |
This paper investigates how the Austrian School of Economics is able to contribute to the study of Strategic Marketing. This is a qualitative and exploratory study and uses, on the one hand: a general theory of competition called Resource Advantage Theory; and on the other hand: the Austrian Triad - Action, Time and Knowledge, to better understand Business competition and what leads companies to achieve and maintain Competitive Advantage. Using those two theoretical frameworks I analyze in an unprecedent and detailed manner each one of the premises of the general theory of competition using the ideas of the different authors of the Austrian School and conclude that the Resource Advantage theory is perfectly in line with the different theoretical developments of the Austrian School of Economics and that the latter has a lot to contribute to the evolution of the understanding of Strategic Marketing in general, especially in what concerns market competition. Finally, I present conclusions, limitations and suggest future research to be put forward by people interested in the points of contact between Strategic Marketing / Business Administration and the Austrian School of Economics. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-04-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistamises.org.br/misesjournal/article/view/75 10.30800/mises.2018.v6.75 |
url |
https://revistamises.org.br/misesjournal/article/view/75 |
identifier_str_mv |
10.30800/mises.2018.v6.75 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistamises.org.br/misesjournal/article/view/75/187 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Fernando Antonio Monteiro Christoph D'Andrea info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Fernando Antonio Monteiro Christoph D'Andrea |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Mises Brasil |
publisher.none.fl_str_mv |
Instituto Mises Brasil |
dc.source.none.fl_str_mv |
MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 No. 1 (2018): MISES Journal 2018 (Jan-Apr) MISES: Interdisciplinary Journal of Philosophy, Law and Economics; Vol. 6 Núm. 1 (2018): MISES Journal 2018 (ene-abr) MISES: Interdisciplinary Journal of Philosophy, Law and Economics; v. 6 n. 1 (2018): MISES Journal 2018 (jan-abr) 2594-9187 2318-0811 reponame:Mises instname:Instituto Mises Brasil instacron:IMB |
instname_str |
Instituto Mises Brasil |
instacron_str |
IMB |
institution |
IMB |
reponame_str |
Mises |
collection |
Mises |
repository.name.fl_str_mv |
Mises - Instituto Mises Brasil |
repository.mail.fl_str_mv |
revista@mises.org.br |
_version_ |
1798313179793588224 |