MARKETING AND THE IRRATIONAL USE OF MEDICINES

Detalhes bibliográficos
Autor(a) principal: Feitosa, Elizangela Alves de Resende
Data de Publicação: 2022
Outros Autores: Abreu, Clézio Rodrigues de Carvalho
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista JRG de Estudos Acadêmicos
Texto Completo: http://revistajrg.com/index.php/jrg/article/view/360
Resumo: The influence of advertising made by the pharmaceutical industries and its relationship with the use of medicines in an exacerbated way by the Brazilian population without proper pharmaceutical guidance. Problem: How do pharmaceutical companies' advertising and marketing contribute to irrational drug use? Objectives: to analyze prevention and health promotion in relation to emerging viral diseases in Brazil. Justification: with the help of drug marketing and advertising, with the protection of manufacturers and pharmaceutical industries, the irrational use of drugs has become a public health problem. Results: Regardless of the interests of the pharmaceutical industry, entrepreneurs and drugstore and pharmacy owners, it is up to those who prescribe and dispense drugs to choose the best form of treatment, aiming at the quality of life of patients.
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spelling MARKETING AND THE IRRATIONAL USE OF MEDICINESMARKETING E O USO IRRACIONAL DE MEDICAMENTOSMarketing. Adesão à medicação. Propaganda. Uso racional de medicamentos.Marketing. Adherence to medication. Advertising. Rational use of medications.The influence of advertising made by the pharmaceutical industries and its relationship with the use of medicines in an exacerbated way by the Brazilian population without proper pharmaceutical guidance. Problem: How do pharmaceutical companies' advertising and marketing contribute to irrational drug use? Objectives: to analyze prevention and health promotion in relation to emerging viral diseases in Brazil. Justification: with the help of drug marketing and advertising, with the protection of manufacturers and pharmaceutical industries, the irrational use of drugs has become a public health problem. Results: Regardless of the interests of the pharmaceutical industry, entrepreneurs and drugstore and pharmacy owners, it is up to those who prescribe and dispense drugs to choose the best form of treatment, aiming at the quality of life of patients.A influência da propaganda feita pelas indústrias farmacêuticas e sua relação com o uso de medicamentos de maneira exacerbada pela população brasileira sem a devida orientação farmacêutica.  Problema: de que maneira a propaganda e o marketing das indústrias farmacêuticas contribui para o uso irracional de medicamentos?  Objetivos: analisar sobre a prevenção e promoção à saúde em relação as doenças virais emergentes no Brasil. Justificativa: com a ajuda do marketing e da propaganda de medicamentos e com a tutela das indústrias farmacêuticas, o uso irracional de medicamentos tem se evidenciado um problema de saúde pública. Resultados: Independentemente dos interesses da indústria farmacêutica, dos empreendedores e proprietários de drogarias e farmácia, cabe aos que fazem a prescrição e dispensação de medicamentos escolher a melhor forma de tratamento, objetivando a qualidade de vida dos pacientes.Editora JRG2022-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfhttp://revistajrg.com/index.php/jrg/article/view/36010.5281/zenodo.6787731 JRG Journal of Academic Studies; Vol. 5 No. 10 (2022): JRG Journal of Academic Studies; 236-246JRG Journal of Academic Studies ; Vol. 5 Núm. 10 (2022): Revista JRG de Estudios Académicos; 236-246JRG Journal of Academic Studies; V. 5 N. 10 (2022): Revista JRG de Estudos Acadêmicos; 236-246Revista JRG de Estudos Acadêmicos ; v. 5 n. 10 (2022): Revista JRG de Estudos Acadêmicos; 236-2462595-1661reponame:Revista JRG de Estudos Acadêmicosinstname:Editora JRGinstacron:JRGporhttp://revistajrg.com/index.php/jrg/article/view/360/437https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFeitosa, Elizangela Alves de ResendeAbreu, Clézio Rodrigues de Carvalho2022-09-20T18:37:56Zoai:ojs2.revistajrg.com:article/360Revistahttp://revistajrg.com/index.php/jrgPRIhttp://revistajrg.com/index.php/jrg/oaiprofessorjonas@gmail.com||2595-16612595-1661opendoar:2022-09-20T18:37:56Revista JRG de Estudos Acadêmicos - Editora JRGfalse
dc.title.none.fl_str_mv MARKETING AND THE IRRATIONAL USE OF MEDICINES
MARKETING E O USO IRRACIONAL DE MEDICAMENTOS
title MARKETING AND THE IRRATIONAL USE OF MEDICINES
spellingShingle MARKETING AND THE IRRATIONAL USE OF MEDICINES
Feitosa, Elizangela Alves de Resende
Marketing. Adesão à medicação. Propaganda. Uso racional de medicamentos.
Marketing. Adherence to medication. Advertising. Rational use of medications.
title_short MARKETING AND THE IRRATIONAL USE OF MEDICINES
title_full MARKETING AND THE IRRATIONAL USE OF MEDICINES
title_fullStr MARKETING AND THE IRRATIONAL USE OF MEDICINES
title_full_unstemmed MARKETING AND THE IRRATIONAL USE OF MEDICINES
title_sort MARKETING AND THE IRRATIONAL USE OF MEDICINES
author Feitosa, Elizangela Alves de Resende
author_facet Feitosa, Elizangela Alves de Resende
Abreu, Clézio Rodrigues de Carvalho
author_role author
author2 Abreu, Clézio Rodrigues de Carvalho
author2_role author
dc.contributor.author.fl_str_mv Feitosa, Elizangela Alves de Resende
Abreu, Clézio Rodrigues de Carvalho
dc.subject.por.fl_str_mv Marketing. Adesão à medicação. Propaganda. Uso racional de medicamentos.
Marketing. Adherence to medication. Advertising. Rational use of medications.
topic Marketing. Adesão à medicação. Propaganda. Uso racional de medicamentos.
Marketing. Adherence to medication. Advertising. Rational use of medications.
description The influence of advertising made by the pharmaceutical industries and its relationship with the use of medicines in an exacerbated way by the Brazilian population without proper pharmaceutical guidance. Problem: How do pharmaceutical companies' advertising and marketing contribute to irrational drug use? Objectives: to analyze prevention and health promotion in relation to emerging viral diseases in Brazil. Justification: with the help of drug marketing and advertising, with the protection of manufacturers and pharmaceutical industries, the irrational use of drugs has become a public health problem. Results: Regardless of the interests of the pharmaceutical industry, entrepreneurs and drugstore and pharmacy owners, it is up to those who prescribe and dispense drugs to choose the best form of treatment, aiming at the quality of life of patients.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://revistajrg.com/index.php/jrg/article/view/360
10.5281/zenodo.6787731
url http://revistajrg.com/index.php/jrg/article/view/360
identifier_str_mv 10.5281/zenodo.6787731
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://revistajrg.com/index.php/jrg/article/view/360/437
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora JRG
publisher.none.fl_str_mv Editora JRG
dc.source.none.fl_str_mv JRG Journal of Academic Studies; Vol. 5 No. 10 (2022): JRG Journal of Academic Studies; 236-246
JRG Journal of Academic Studies ; Vol. 5 Núm. 10 (2022): Revista JRG de Estudios Académicos; 236-246
JRG Journal of Academic Studies; V. 5 N. 10 (2022): Revista JRG de Estudos Acadêmicos; 236-246
Revista JRG de Estudos Acadêmicos ; v. 5 n. 10 (2022): Revista JRG de Estudos Acadêmicos; 236-246
2595-1661
reponame:Revista JRG de Estudos Acadêmicos
instname:Editora JRG
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instname_str Editora JRG
instacron_str JRG
institution JRG
reponame_str Revista JRG de Estudos Acadêmicos
collection Revista JRG de Estudos Acadêmicos
repository.name.fl_str_mv Revista JRG de Estudos Acadêmicos - Editora JRG
repository.mail.fl_str_mv professorjonas@gmail.com||
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