MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES

Detalhes bibliográficos
Autor(a) principal: COSTA,JULIANA C. N.
Data de Publicação: 2019
Outros Autores: CAMARGO,SHIRLEI M., TOALDO,ANA M. M., DIDONET,SIMONE R.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712019000600603
Resumo: ABSTRACT Purpose: This study aims to verify the moderating role of managers’ characteristics, age, and tenure (time in the sector, position, company), in the relation between the realized absorptive capacity (RACAP) and the architectural marketing capabilities (CAM). Originality/value: The present study considers the human element as a factor that affects the relations between the capacities of the company. It contributes theoretically to help understand what can impact the formulation and implementation of marketing strategies and theoretically strengthen the role of the human element. As a practical contribution, it has been shown that it is not enough to seek external knowledge, it is necessary that it is transformed and then used effectively in the design and implementation of marketing strategies. Design/method/approach: Quantitative research, with transverse temporal data collection. This study empirically tested the hypotheses based on a sample of 343 marketing managers from Brazilian manufacturing industries. Data were collected through a survey. Data were processed by means of modeling of structural equations in AMOS software. Findings: The characteristics of managers (age and tenure) moderate the relationship between a part of RACAP (knowledge transformation) and CAM (architectural marketing capability). More experienced managers should be valued because it has been proven that in this sector, they make a difference when it comes to transforming knowledge and using it in their strategies.
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spelling MANAGERS’ INFLUENCE ON COMPANY CAPABILITIESAbsorptive capacityMarketing capabilityManagers’ characteristicsTenureAgeABSTRACT Purpose: This study aims to verify the moderating role of managers’ characteristics, age, and tenure (time in the sector, position, company), in the relation between the realized absorptive capacity (RACAP) and the architectural marketing capabilities (CAM). Originality/value: The present study considers the human element as a factor that affects the relations between the capacities of the company. It contributes theoretically to help understand what can impact the formulation and implementation of marketing strategies and theoretically strengthen the role of the human element. As a practical contribution, it has been shown that it is not enough to seek external knowledge, it is necessary that it is transformed and then used effectively in the design and implementation of marketing strategies. Design/method/approach: Quantitative research, with transverse temporal data collection. This study empirically tested the hypotheses based on a sample of 343 marketing managers from Brazilian manufacturing industries. Data were collected through a survey. Data were processed by means of modeling of structural equations in AMOS software. Findings: The characteristics of managers (age and tenure) moderate the relationship between a part of RACAP (knowledge transformation) and CAM (architectural marketing capability). More experienced managers should be valued because it has been proven that in this sector, they make a difference when it comes to transforming knowledge and using it in their strategies.Editora MackenzieUniversidade Presbiteriana Mackenzie2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712019000600603RAM. Revista de Administração Mackenzie v.20 n.6 2019reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (UPM)instacron:MACKENZIE10.1590/1678-6971/eramd190061info:eu-repo/semantics/openAccessCOSTA,JULIANA C. N.CAMARGO,SHIRLEI M.TOALDO,ANA M. M.DIDONET,SIMONE R.eng2019-10-31T00:00:00Zoai:scielo:S1678-69712019000600603Revistahttps://www.scielo.br/j/ram/https://old.scielo.br/oai/scielo-oai.phprevista.adm@mackenzie.br1678-69711518-6776opendoar:2019-10-31T00:00RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM)false
dc.title.none.fl_str_mv MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
title MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
spellingShingle MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
COSTA,JULIANA C. N.
Absorptive capacity
Marketing capability
Managers’ characteristics
Tenure
Age
title_short MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
title_full MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
title_fullStr MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
title_full_unstemmed MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
title_sort MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
author COSTA,JULIANA C. N.
author_facet COSTA,JULIANA C. N.
CAMARGO,SHIRLEI M.
TOALDO,ANA M. M.
DIDONET,SIMONE R.
author_role author
author2 CAMARGO,SHIRLEI M.
TOALDO,ANA M. M.
DIDONET,SIMONE R.
author2_role author
author
author
dc.contributor.author.fl_str_mv COSTA,JULIANA C. N.
CAMARGO,SHIRLEI M.
TOALDO,ANA M. M.
DIDONET,SIMONE R.
dc.subject.por.fl_str_mv Absorptive capacity
Marketing capability
Managers’ characteristics
Tenure
Age
topic Absorptive capacity
Marketing capability
Managers’ characteristics
Tenure
Age
description ABSTRACT Purpose: This study aims to verify the moderating role of managers’ characteristics, age, and tenure (time in the sector, position, company), in the relation between the realized absorptive capacity (RACAP) and the architectural marketing capabilities (CAM). Originality/value: The present study considers the human element as a factor that affects the relations between the capacities of the company. It contributes theoretically to help understand what can impact the formulation and implementation of marketing strategies and theoretically strengthen the role of the human element. As a practical contribution, it has been shown that it is not enough to seek external knowledge, it is necessary that it is transformed and then used effectively in the design and implementation of marketing strategies. Design/method/approach: Quantitative research, with transverse temporal data collection. This study empirically tested the hypotheses based on a sample of 343 marketing managers from Brazilian manufacturing industries. Data were collected through a survey. Data were processed by means of modeling of structural equations in AMOS software. Findings: The characteristics of managers (age and tenure) moderate the relationship between a part of RACAP (knowledge transformation) and CAM (architectural marketing capability). More experienced managers should be valued because it has been proven that in this sector, they make a difference when it comes to transforming knowledge and using it in their strategies.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712019000600603
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712019000600603
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1678-6971/eramd190061
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Editora Mackenzie
Universidade Presbiteriana Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
Universidade Presbiteriana Mackenzie
dc.source.none.fl_str_mv RAM. Revista de Administração Mackenzie v.20 n.6 2019
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (UPM)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (UPM)
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reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM)
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