AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT

Detalhes bibliográficos
Autor(a) principal: SLONGO,LUIZ ANTONIO
Data de Publicação: 2007
Outros Autores: VIEIRA,VALTER AFONSO
Tipo de documento: Artigo
Idioma: eng
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712007000300173
Resumo: ABSTRACT A lot of consumer satisfaction barometers have been proposed by the literature. However, a dilemma is that the validity, the reliability, and the methods used to assess customer satisfaction and related constructs continue to learn, to adapt, and to improve over time. Thus, this paper tries to understand the modifications and improvements proposed by the new NCSB in Brazil. New NCSB is considers one of the last satisfaction barometers projected by the literature. The results showed support to seven from twelve hypotheses proposed by the model. Conclusions and general comments end the paper.
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spelling AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXTSatisfactionLoyaltyBarometersSupermarketModelsABSTRACT A lot of consumer satisfaction barometers have been proposed by the literature. However, a dilemma is that the validity, the reliability, and the methods used to assess customer satisfaction and related constructs continue to learn, to adapt, and to improve over time. Thus, this paper tries to understand the modifications and improvements proposed by the new NCSB in Brazil. New NCSB is considers one of the last satisfaction barometers projected by the literature. The results showed support to seven from twelve hypotheses proposed by the model. Conclusions and general comments end the paper.Editora MackenzieUniversidade Presbiteriana Mackenzie2007-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712007000300173RAM. Revista de Administração Mackenzie v.8 n.3 2007reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (UPM)instacron:MACKENZIE10.1590/1678-69712007/administracao.v8n3p173-194info:eu-repo/semantics/openAccessSLONGO,LUIZ ANTONIOVIEIRA,VALTER AFONSOeng2020-08-27T00:00:00Zoai:scielo:S1678-69712007000300173Revistahttps://www.scielo.br/j/ram/https://old.scielo.br/oai/scielo-oai.phprevista.adm@mackenzie.br1678-69711518-6776opendoar:2020-08-27T00:00RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM)false
dc.title.none.fl_str_mv AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
title AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
spellingShingle AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
SLONGO,LUIZ ANTONIO
Satisfaction
Loyalty
Barometers
Supermarket
Models
title_short AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
title_full AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
title_fullStr AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
title_full_unstemmed AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
title_sort AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT
author SLONGO,LUIZ ANTONIO
author_facet SLONGO,LUIZ ANTONIO
VIEIRA,VALTER AFONSO
author_role author
author2 VIEIRA,VALTER AFONSO
author2_role author
dc.contributor.author.fl_str_mv SLONGO,LUIZ ANTONIO
VIEIRA,VALTER AFONSO
dc.subject.por.fl_str_mv Satisfaction
Loyalty
Barometers
Supermarket
Models
topic Satisfaction
Loyalty
Barometers
Supermarket
Models
description ABSTRACT A lot of consumer satisfaction barometers have been proposed by the literature. However, a dilemma is that the validity, the reliability, and the methods used to assess customer satisfaction and related constructs continue to learn, to adapt, and to improve over time. Thus, this paper tries to understand the modifications and improvements proposed by the new NCSB in Brazil. New NCSB is considers one of the last satisfaction barometers projected by the literature. The results showed support to seven from twelve hypotheses proposed by the model. Conclusions and general comments end the paper.
publishDate 2007
dc.date.none.fl_str_mv 2007-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712007000300173
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712007000300173
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1678-69712007/administracao.v8n3p173-194
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Editora Mackenzie
Universidade Presbiteriana Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
Universidade Presbiteriana Mackenzie
dc.source.none.fl_str_mv RAM. Revista de Administração Mackenzie v.8 n.3 2007
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (UPM)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (UPM)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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