STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION

Detalhes bibliográficos
Autor(a) principal: PAIVA,ANDRÉ L.
Data de Publicação: 2018
Outros Autores: ANDRADE,DANIELA M., ANTONIALLI,LUIZ M., BRITO,MOZAR J.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712018000200302
Resumo: ABSTRACT Purpose: This work seeks to achieve two central goals: 1. identifying entrepreneurial praxis and understanding how they promote the involvement of different individuals in the certification of alembic cachaça and; 2. understanding how those praxis may entail changes in the strategies of an organization. Originality/value: The present discussion contributes to the debate regarding the fields of Entrepreneurship as Practice and Strategy as Practice, especially by exploring the gaps in both approaches through the theories of practice. Furthermore, the results serve as a reference for business development in the field of alembic cachaça. Design/methodology/approach: A case study was performed in an organization that manufactures alembic cachaça located in the state of Minas Gerais. For that matter, data were collected through interviews, observation rounds and documental sources that presented information on the dynamics of the actors involved (practitioners) regarding their engagement in cachaça certification practices. The data were collected through the method of thematic analysis. Findings: Results show that the practitioners in this organization were engaged in entrepreneurial practices for cachaça certification. Those activities also promoted significant changes in the productive and commercial practices previously established. Through the case studied, it was possible to understand the relationship between the webs of entrepreneurial praxis and the practices performed by the practitioners inside the organization as well as the engagement in other strategic practices, especially through the process of cachaça certification.
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spelling STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATIONEntrepreneurship as PracticeStrategy as Practice (SAP)CertificationAlembic CachaçaMinas GeraisABSTRACT Purpose: This work seeks to achieve two central goals: 1. identifying entrepreneurial praxis and understanding how they promote the involvement of different individuals in the certification of alembic cachaça and; 2. understanding how those praxis may entail changes in the strategies of an organization. Originality/value: The present discussion contributes to the debate regarding the fields of Entrepreneurship as Practice and Strategy as Practice, especially by exploring the gaps in both approaches through the theories of practice. Furthermore, the results serve as a reference for business development in the field of alembic cachaça. Design/methodology/approach: A case study was performed in an organization that manufactures alembic cachaça located in the state of Minas Gerais. For that matter, data were collected through interviews, observation rounds and documental sources that presented information on the dynamics of the actors involved (practitioners) regarding their engagement in cachaça certification practices. The data were collected through the method of thematic analysis. Findings: Results show that the practitioners in this organization were engaged in entrepreneurial practices for cachaça certification. Those activities also promoted significant changes in the productive and commercial practices previously established. Through the case studied, it was possible to understand the relationship between the webs of entrepreneurial praxis and the practices performed by the practitioners inside the organization as well as the engagement in other strategic practices, especially through the process of cachaça certification.Editora MackenzieUniversidade Presbiteriana Mackenzie2018-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712018000200302RAM. Revista de Administração Mackenzie v.19 n.2 2018reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (UPM)instacron:MACKENZIE10.1590/1678-6971/eramg180099info:eu-repo/semantics/openAccessPAIVA,ANDRÉ L.ANDRADE,DANIELA M.ANTONIALLI,LUIZ M.BRITO,MOZAR J.eng2018-05-24T00:00:00Zoai:scielo:S1678-69712018000200302Revistahttps://www.scielo.br/j/ram/https://old.scielo.br/oai/scielo-oai.phprevista.adm@mackenzie.br1678-69711518-6776opendoar:2018-05-24T00:00RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM)false
dc.title.none.fl_str_mv STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
title STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
spellingShingle STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
PAIVA,ANDRÉ L.
Entrepreneurship as Practice
Strategy as Practice (SAP)
Certification
Alembic Cachaça
Minas Gerais
title_short STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
title_full STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
title_fullStr STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
title_full_unstemmed STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
title_sort STRATEGIC ENTREPRENEURSHIP: OBSERVATIONS FROM THE PRACTICES OF CACHAÇA CERTIFICATION
author PAIVA,ANDRÉ L.
author_facet PAIVA,ANDRÉ L.
ANDRADE,DANIELA M.
ANTONIALLI,LUIZ M.
BRITO,MOZAR J.
author_role author
author2 ANDRADE,DANIELA M.
ANTONIALLI,LUIZ M.
BRITO,MOZAR J.
author2_role author
author
author
dc.contributor.author.fl_str_mv PAIVA,ANDRÉ L.
ANDRADE,DANIELA M.
ANTONIALLI,LUIZ M.
BRITO,MOZAR J.
dc.subject.por.fl_str_mv Entrepreneurship as Practice
Strategy as Practice (SAP)
Certification
Alembic Cachaça
Minas Gerais
topic Entrepreneurship as Practice
Strategy as Practice (SAP)
Certification
Alembic Cachaça
Minas Gerais
description ABSTRACT Purpose: This work seeks to achieve two central goals: 1. identifying entrepreneurial praxis and understanding how they promote the involvement of different individuals in the certification of alembic cachaça and; 2. understanding how those praxis may entail changes in the strategies of an organization. Originality/value: The present discussion contributes to the debate regarding the fields of Entrepreneurship as Practice and Strategy as Practice, especially by exploring the gaps in both approaches through the theories of practice. Furthermore, the results serve as a reference for business development in the field of alembic cachaça. Design/methodology/approach: A case study was performed in an organization that manufactures alembic cachaça located in the state of Minas Gerais. For that matter, data were collected through interviews, observation rounds and documental sources that presented information on the dynamics of the actors involved (practitioners) regarding their engagement in cachaça certification practices. The data were collected through the method of thematic analysis. Findings: Results show that the practitioners in this organization were engaged in entrepreneurial practices for cachaça certification. Those activities also promoted significant changes in the productive and commercial practices previously established. Through the case studied, it was possible to understand the relationship between the webs of entrepreneurial praxis and the practices performed by the practitioners inside the organization as well as the engagement in other strategic practices, especially through the process of cachaça certification.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712018000200302
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712018000200302
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1678-6971/eramg180099
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Editora Mackenzie
Universidade Presbiteriana Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
Universidade Presbiteriana Mackenzie
dc.source.none.fl_str_mv RAM. Revista de Administração Mackenzie v.19 n.2 2018
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (UPM)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (UPM)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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