INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88 |
Resumo: | The inner communication is a wide area of studies discussed both in the academic and organizational environment since it refers to a potential factor responsible for the optimization of the various organizational processes. The development of new products can be pointed out as an example of these processes. Either directly or indirectly, the inner communication realized among the sectors involved in developing new products may impact the outcomes organization. Thus, this work aims at analyzing, through theoretical research and case studies carried out in a national furnishing company, the cross-functional processes of marketing and production in the development of new products and their results for the company. The found results ratify the importance of inner communication and emphasize that different way of communication bring different consequences for the company. |
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INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATIONProcessos comunicacionais internos e suas implicações na organizaçãoThe inner communication is a wide area of studies discussed both in the academic and organizational environment since it refers to a potential factor responsible for the optimization of the various organizational processes. The development of new products can be pointed out as an example of these processes. Either directly or indirectly, the inner communication realized among the sectors involved in developing new products may impact the outcomes organization. Thus, this work aims at analyzing, through theoretical research and case studies carried out in a national furnishing company, the cross-functional processes of marketing and production in the development of new products and their results for the company. The found results ratify the importance of inner communication and emphasize that different way of communication bring different consequences for the company.A comunicação organizacional interna é uma vasta área de estudos discutida tanto no meio acadêmico quanto no organizacional por se tratar de um potencial fator responsável pela otimização dos diversos processos organizacionais. O desenvolvimento de novos produtos pode ser apontado como um exemplo desses processos. Acredita-se que, de forma direta ou indireta, a comunicação interna realizada entre os setores envolvidos com o desenvolvimento de novos produtos acaba por afetar os resultados da organização. Dessa forma, este trabalho busca analisar, por intermédio de pesquisa bibliográfica e estudo de caso, realizado em empresa de móveis nacional, os processos interfuncionais das áreas do marketing e produção no desenvolvimento de novos produtos e seus resultados para a empresa. Os resultados encontrados reafirmam a importância da comunicação interna e ressaltam que diferentes formas de comunicação trazem diferentes conseqüências à empresa.PALAVRAS-CHAVE: Comunicação organizacional interna; Desenvolvimento de novos produtos; Interfuncionalidade; Processos comunicacionais; Diferentes formas de comunicação.Editora Mackenzie2008-07-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/88Revista de Administração Mackenzie; Vol. 7 No. 1 (2006)Revista de Administração Mackenzie; Vol. 7 Núm. 1 (2006)Revista de Administração Mackenzie (Mackenzie Management Review); v. 7 n. 1 (2006)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/88/88https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88/1934https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88/1935Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessZanluchi, ElianeDamacena, CláudioPetroll, Martin de la Martinière2011-01-14T20:37:18Zoai:ojs.editorarevistas.mackenzie.br:article/88Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:26.106826RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION Processos comunicacionais internos e suas implicações na organização |
title |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION |
spellingShingle |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION Zanluchi, Eliane |
title_short |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION |
title_full |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION |
title_fullStr |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION |
title_full_unstemmed |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION |
title_sort |
INNER COMMUNICATION PROCESSES AND THEIR IMPLICATIONS FOR THE ORGANIZATION |
author |
Zanluchi, Eliane |
author_facet |
Zanluchi, Eliane Damacena, Cláudio Petroll, Martin de la Martinière |
author_role |
author |
author2 |
Damacena, Cláudio Petroll, Martin de la Martinière |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Zanluchi, Eliane Damacena, Cláudio Petroll, Martin de la Martinière |
description |
The inner communication is a wide area of studies discussed both in the academic and organizational environment since it refers to a potential factor responsible for the optimization of the various organizational processes. The development of new products can be pointed out as an example of these processes. Either directly or indirectly, the inner communication realized among the sectors involved in developing new products may impact the outcomes organization. Thus, this work aims at analyzing, through theoretical research and case studies carried out in a national furnishing company, the cross-functional processes of marketing and production in the development of new products and their results for the company. The found results ratify the importance of inner communication and emphasize that different way of communication bring different consequences for the company. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-07-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88/88 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88/1934 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/88/1935 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 7 No. 1 (2006) Revista de Administração Mackenzie; Vol. 7 Núm. 1 (2006) Revista de Administração Mackenzie (Mackenzie Management Review); v. 7 n. 1 (2006) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
_version_ |
1796794715871379456 |