Endomarketing, Leadership and Communication: Reflections in the Organization

• Autor(a) principal: Reis, Thompson Augusto
• Data de Publicação: 2018
• Outros Autores: Brugnerotto, Tiago dos Reis, Sevilha, Isabel Cristina, Cremonezi, Graziela Oste Graziano, Oswaldo, Yeda Cirera
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/12220
• topic: Endomarketing; Strategies; Communication; Leadership; Sustainable Leadership.; Endomarketing; Estratégias; Comunicação; Liderança; Liderança Sustentável.

The article describes the importance of the endomarketing of the leaders of an organization, focuses on professional development in relation to leadership with good communication, and it is important to see that the growth of the organization involves the leadership of the managers in reflecting an assertive endomarketing to manage all the collaborators In the challenges and goals to be achieved, the work, leads to the transformation of ideas bringing innovative solutions, therefore the primary objective is to classify the work of the leaders with the strategies to attract positive results with a good communication of endomarketing before the company National Service of Learning (SENAC SP), through the application of a questionnaire, as a result, it was found that, among the thirty-one leaders surveyed, the basis of endomarketing focused, the result indicates compatibility with the company that has its attention focused on the Person, who for the organization are As collaborators.