BRANDS, PATENTS, AND VALUE CREATION

Detalhes bibliográficos
Autor(a) principal: Chuan Teh, Chang
Data de Publicação: 2008
Outros Autores: Kazuo Kayo, Eduardo, Kimura, Herbert
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154
Resumo: The intangible assets have been playing an important role in the firm's value creation, particularly because they are important sources of competitive advantage. Because of this increasing importance of intangible assets, it is essential to properly manage these assets in order to make the firm to reach its primary financial objective: the shareholder value maximization. This paper examines the relationship between intangible assets (specifically brands and patents) and the market value of Brazilian public companies. In general, the importance of innovation in the value creation of the companies seems to be evident. However, our research shows that, on one hand, patents are not significant to the value creation of Brazilian companies. On the other hand, results show that quantity of brands is significant and positively related to both proxies for value creation (market-to-book ratio and Tobin's Q).KEYWORDS: Brands; Patents; Intangible assets; Value creation; Intellectual capital.
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spelling BRANDS, PATENTS, AND VALUE CREATIONMarcas, patentes e criação de valorThe intangible assets have been playing an important role in the firm's value creation, particularly because they are important sources of competitive advantage. Because of this increasing importance of intangible assets, it is essential to properly manage these assets in order to make the firm to reach its primary financial objective: the shareholder value maximization. This paper examines the relationship between intangible assets (specifically brands and patents) and the market value of Brazilian public companies. In general, the importance of innovation in the value creation of the companies seems to be evident. However, our research shows that, on one hand, patents are not significant to the value creation of Brazilian companies. On the other hand, results show that quantity of brands is significant and positively related to both proxies for value creation (market-to-book ratio and Tobin's Q).KEYWORDS: Brands; Patents; Intangible assets; Value creation; Intellectual capital.Os ativos intangíveis têm exercido um papel cada vez mais importante na criação de valor das empresas, especialmente porque são importantes fontes de vantagem competitiva. Por isso, torna-se essencial gerenciá-los adequadamente para que possam contribuir para o alcance do maior objetivo financeiro da empresa: o de maximizar a riqueza dos acionistas. Este artigo analisa a relação entre ativos intangíveis (especificamente marcas e patentes) e o valor de mercado das empresas brasileiras de capital aberto. Em geral, a importância da inovação para a criação de valor econômico parece evidente. Entretanto, a presente pesquisa mostra que as patentes não são significativas para a criação de valor das empresas brasileiras analisadas. Por sua vez, os resultados mostram que a quantidade de marcas está significativa e positivamente relacionada às duas variáveis de criação de valor analisadas neste artigo (o valor de mercado sobre valor contábil e o Q de Tobin).PALAVRAS-CHAVE: Marcas; Patentes; Ativos intangíveis; Criação de valor; Capital intelectual.Editora Mackenzie2008-08-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/154Revista de Administração Mackenzie; Vol. 9 No. 1 (2008)Revista de Administração Mackenzie; Vol. 9 Núm. 1 (2008)Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 1 (2008)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/154/154https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154/1796https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154/1797Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessChuan Teh, ChangKazuo Kayo, EduardoKimura, Herbert2011-01-17T18:54:24Zoai:ojs.editorarevistas.mackenzie.br:article/154Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-17T18:54:24RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv BRANDS, PATENTS, AND VALUE CREATION
Marcas, patentes e criação de valor
title BRANDS, PATENTS, AND VALUE CREATION
spellingShingle BRANDS, PATENTS, AND VALUE CREATION
Chuan Teh, Chang
title_short BRANDS, PATENTS, AND VALUE CREATION
title_full BRANDS, PATENTS, AND VALUE CREATION
title_fullStr BRANDS, PATENTS, AND VALUE CREATION
title_full_unstemmed BRANDS, PATENTS, AND VALUE CREATION
title_sort BRANDS, PATENTS, AND VALUE CREATION
author Chuan Teh, Chang
author_facet Chuan Teh, Chang
Kazuo Kayo, Eduardo
Kimura, Herbert
author_role author
author2 Kazuo Kayo, Eduardo
Kimura, Herbert
author2_role author
author
dc.contributor.author.fl_str_mv Chuan Teh, Chang
Kazuo Kayo, Eduardo
Kimura, Herbert
description The intangible assets have been playing an important role in the firm's value creation, particularly because they are important sources of competitive advantage. Because of this increasing importance of intangible assets, it is essential to properly manage these assets in order to make the firm to reach its primary financial objective: the shareholder value maximization. This paper examines the relationship between intangible assets (specifically brands and patents) and the market value of Brazilian public companies. In general, the importance of innovation in the value creation of the companies seems to be evident. However, our research shows that, on one hand, patents are not significant to the value creation of Brazilian companies. On the other hand, results show that quantity of brands is significant and positively related to both proxies for value creation (market-to-book ratio and Tobin's Q).KEYWORDS: Brands; Patents; Intangible assets; Value creation; Intellectual capital.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154/154
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154/1796
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/154/1797
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 9 No. 1 (2008)
Revista de Administração Mackenzie; Vol. 9 Núm. 1 (2008)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 1 (2008)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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