Story creation and the impact of travel journalists on destination brands
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/35809 |
Resumo: | The main objective of this article is to present an insight into the process of story creation in the travel section of British newspapers. The research presented focuses on this specific area of written press in order to understand how stories are created and how destination brand managers can use and control this source of information to build brand image. In order to understand how journalists create their stories the authors conducted a qualitative research with six travel journalists. Because of the exploratory nature of this research, it was decided that the best method of data collection was in-depth interviews. Although the aim of the travel section is to inform readers, the nature of its written stories differs from the newspaper’s other articles. In fact, reports published in the travel section tend to be positive and boast an optimistic outlook about places and leisure activities. Two main reasons may explain why this happens: first, the reason why a person reads the travel section; second, the symbiotic relationship between the press and travel or leisure organisations. These aspects influence the nature of the published stories and impact on how journalists write their articles. Despite the relevance of travel journalism, research on the topic is scant. The process of creating a story is poorly understood and therefore difficult for DMOs to manage this source of image creation |
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Story creation and the impact of travel journalists on destination brandsDestination brandingDMOsImage creationJournalistsNewspapersTravel sectionThe main objective of this article is to present an insight into the process of story creation in the travel section of British newspapers. The research presented focuses on this specific area of written press in order to understand how stories are created and how destination brand managers can use and control this source of information to build brand image. In order to understand how journalists create their stories the authors conducted a qualitative research with six travel journalists. Because of the exploratory nature of this research, it was decided that the best method of data collection was in-depth interviews. Although the aim of the travel section is to inform readers, the nature of its written stories differs from the newspaper’s other articles. In fact, reports published in the travel section tend to be positive and boast an optimistic outlook about places and leisure activities. Two main reasons may explain why this happens: first, the reason why a person reads the travel section; second, the symbiotic relationship between the press and travel or leisure organisations. These aspects influence the nature of the published stories and impact on how journalists write their articles. Despite the relevance of travel journalism, research on the topic is scant. The process of creating a story is poorly understood and therefore difficult for DMOs to manage this source of image creationVeritati - Repositório Institucional da Universidade Católica PortuguesaFreire, JoãoCurvelo, Rita2021-11-04T13:44:19Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/35809eng2065-081710.30892/gtg.37332-73485117587359info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-26T01:38:01Zoai:repositorio.ucp.pt:10400.14/35809Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:29:05.018331Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Story creation and the impact of travel journalists on destination brands |
title |
Story creation and the impact of travel journalists on destination brands |
spellingShingle |
Story creation and the impact of travel journalists on destination brands Freire, João Destination branding DMOs Image creation Journalists Newspapers Travel section |
title_short |
Story creation and the impact of travel journalists on destination brands |
title_full |
Story creation and the impact of travel journalists on destination brands |
title_fullStr |
Story creation and the impact of travel journalists on destination brands |
title_full_unstemmed |
Story creation and the impact of travel journalists on destination brands |
title_sort |
Story creation and the impact of travel journalists on destination brands |
author |
Freire, João |
author_facet |
Freire, João Curvelo, Rita |
author_role |
author |
author2 |
Curvelo, Rita |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Freire, João Curvelo, Rita |
dc.subject.por.fl_str_mv |
Destination branding DMOs Image creation Journalists Newspapers Travel section |
topic |
Destination branding DMOs Image creation Journalists Newspapers Travel section |
description |
The main objective of this article is to present an insight into the process of story creation in the travel section of British newspapers. The research presented focuses on this specific area of written press in order to understand how stories are created and how destination brand managers can use and control this source of information to build brand image. In order to understand how journalists create their stories the authors conducted a qualitative research with six travel journalists. Because of the exploratory nature of this research, it was decided that the best method of data collection was in-depth interviews. Although the aim of the travel section is to inform readers, the nature of its written stories differs from the newspaper’s other articles. In fact, reports published in the travel section tend to be positive and boast an optimistic outlook about places and leisure activities. Two main reasons may explain why this happens: first, the reason why a person reads the travel section; second, the symbiotic relationship between the press and travel or leisure organisations. These aspects influence the nature of the published stories and impact on how journalists write their articles. Despite the relevance of travel journalism, research on the topic is scant. The process of creating a story is poorly understood and therefore difficult for DMOs to manage this source of image creation |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-04T13:44:19Z 2021 2021-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/35809 |
url |
http://hdl.handle.net/10400.14/35809 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2065-0817 10.30892/gtg.37332-734 85117587359 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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