ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX

Detalhes bibliográficos
Autor(a) principal: de Sousa, José Manuel Baptista Meireles
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65
Resumo: Small medium companies represent an important share in the total of the Brazilian companies but have small weight in the external trade balance although at present are being stimulated trough appropriate official politics to increase its participation in the foreign trade. Not always the exporting producers associate the attractiveness of a market with the compatibility towards its company. Then, in view to the increasing necessity of tools that can assist the decision making process, related to the election of external markets we suggest in this article a methodology that aims to select a market, according to its compatibility with the exporting company, measured by the exporting tradition of Brazil in that industry, and the comparative advantages of that product.
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spelling ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEXAnálise de compatibilidade empresa/mercados de exportação com base na comparação dos índices de Bela BalassaSmall medium companies represent an important share in the total of the Brazilian companies but have small weight in the external trade balance although at present are being stimulated trough appropriate official politics to increase its participation in the foreign trade. Not always the exporting producers associate the attractiveness of a market with the compatibility towards its company. Then, in view to the increasing necessity of tools that can assist the decision making process, related to the election of external markets we suggest in this article a methodology that aims to select a market, according to its compatibility with the exporting company, measured by the exporting tradition of Brazil in that industry, and the comparative advantages of that product.As pequenas e médias empresas brasileiras que representam peso relevante no tecido empresarial têm sido objeto de políticas, tendo como finalidade aumentar a sua participação no comércio exterior. Nem sempre os produtores/ exportadores conseguem associar a atratividade de determinado mercado à compatibilidade com a sua empresa. Assim, em face da crescente necessidade da disponibilização de ferramentas que permitam auxiliar os potenciais exportadores no processo de tomada de decisão sobre quais os mercados devem explorar, sugere este artigo uma metodologia que visa a hierarquizar mercados pela sua compatibilidade, em função quer da tradição exportadora do Brasil, quer das vantagens comparativas reveladas por determinado setor de atividade e/ou produto.PALAVRAS-CHAVE: Pequenas e médias empresas; Internacionalização; Vantagens comparativas; Tradição exportadora.Editora Mackenzie2008-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/65Revista de Administração Mackenzie; Vol. 6 No. 1 (2005)Revista de Administração Mackenzie; Vol. 6 Núm. 1 (2005)Revista de Administração Mackenzie (Mackenzie Management Review); v. 6 n. 1 (2005)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/65/65https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65/1972https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65/1973Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessde Sousa, José Manuel Baptista Meireles2011-01-14T20:11:18Zoai:ojs.editorarevistas.mackenzie.br:article/65Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:24.922737RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
Análise de compatibilidade empresa/mercados de exportação com base na comparação dos índices de Bela Balassa
title ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
spellingShingle ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
de Sousa, José Manuel Baptista Meireles
title_short ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
title_full ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
title_fullStr ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
title_full_unstemmed ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
title_sort ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANY AND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX
author de Sousa, José Manuel Baptista Meireles
author_facet de Sousa, José Manuel Baptista Meireles
author_role author
dc.contributor.author.fl_str_mv de Sousa, José Manuel Baptista Meireles
description Small medium companies represent an important share in the total of the Brazilian companies but have small weight in the external trade balance although at present are being stimulated trough appropriate official politics to increase its participation in the foreign trade. Not always the exporting producers associate the attractiveness of a market with the compatibility towards its company. Then, in view to the increasing necessity of tools that can assist the decision making process, related to the election of external markets we suggest in this article a methodology that aims to select a market, according to its compatibility with the exporting company, measured by the exporting tradition of Brazil in that industry, and the comparative advantages of that product.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65/65
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65/1972
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/65/1973
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 6 No. 1 (2005)
Revista de Administração Mackenzie; Vol. 6 Núm. 1 (2005)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 6 n. 1 (2005)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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