PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW

Detalhes bibliográficos
Autor(a) principal: Nassif, Vânia Maria Jorge
Data de Publicação: 2008
Outros Autores: Hanashiro, Darcy Mitiko Mori
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23
Resumo: The resource-based view states that the resources of the organization constitute in the main determinant of sustained competitive advantage. Therefore, the objective of the research is identify the professor's competence required by private universities in the State of São Paulo, as being the primordial element to enhance the competitiveness of these institutions. The qualitative and quantitative researches revealed that the professor's competence is not shown as competitiveness factor. The investments in infrastructure and monthly fees and tuition are viewed as competitive advantage. This perspective is coherent with the operational role of HR area of these institutions, that doesn't carry out actions to develop the competencies identified in this research. The selection of professor is based upon academic credentials, the knowledge of a specific area and the professional experience. The professor's distinctive competencies should be the focus of primordial development in order to become a source of sustained competitive advantage for the universities.KEYWORDS: Competitiviness, teaching competence, private universities.
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spelling PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEWA competitividade das universidades particulares à luz de uma visão baseada em recursosThe resource-based view states that the resources of the organization constitute in the main determinant of sustained competitive advantage. Therefore, the objective of the research is identify the professor's competence required by private universities in the State of São Paulo, as being the primordial element to enhance the competitiveness of these institutions. The qualitative and quantitative researches revealed that the professor's competence is not shown as competitiveness factor. The investments in infrastructure and monthly fees and tuition are viewed as competitive advantage. This perspective is coherent with the operational role of HR area of these institutions, that doesn't carry out actions to develop the competencies identified in this research. The selection of professor is based upon academic credentials, the knowledge of a specific area and the professional experience. The professor's distinctive competencies should be the focus of primordial development in order to become a source of sustained competitive advantage for the universities.KEYWORDS: Competitiviness, teaching competence, private universities.A visão baseada em recursos defende que os recursos da organização constituem-se no principal determinante de vantagem competitiva sustentável. Assim, o objetivo da pesquisa é identificar as competências requeridas de docentes universitários de universidades privadas do Estado de São Paulo, como elemento primordial para elevar a competitividade destas instituições. As pesquisas qualitativa e quantitativa revelaram que a competência dos docentes não se evidencia como fator de competitividade. Os investimentos em infra-estrutura e preço de mensalidade constituem-se em uma vantagem competitiva. Esta visão é coerente com o papel operacional da área de RH destas instituições, que não desempenha ações para desenvolver as competências identificadas na pesquisa. A contratação de docentes baseia-se na titulação, no conhecimento da área de atuação e na experiência. As competências distintivas dos docentes deveriam ser foco de desenvolvimento primordial para constituir-se em fontes de vantagem competitiva sustentável para as universidades.PALAVRAS-CHAVE Competitividade, Competência docente, Universidades Privadas.Editora Mackenzie2008-06-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/23Revista de Administração Mackenzie; Vol. 3 No. 1 (2002)Revista de Administração Mackenzie; Vol. 3 Núm. 1 (2002)Revista de Administração Mackenzie (Mackenzie Management Review); v. 3 n. 1 (2002)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/23/2804https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23/2805https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23/2806Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessNassif, Vânia Maria JorgeHanashiro, Darcy Mitiko Mori2011-01-14T16:47:22Zoai:ojs.editorarevistas.mackenzie.br:article/23Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-14T16:47:22RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
A competitividade das universidades particulares à luz de uma visão baseada em recursos
title PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
spellingShingle PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
Nassif, Vânia Maria Jorge
title_short PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
title_full PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
title_fullStr PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
title_full_unstemmed PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
title_sort PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW
author Nassif, Vânia Maria Jorge
author_facet Nassif, Vânia Maria Jorge
Hanashiro, Darcy Mitiko Mori
author_role author
author2 Hanashiro, Darcy Mitiko Mori
author2_role author
dc.contributor.author.fl_str_mv Nassif, Vânia Maria Jorge
Hanashiro, Darcy Mitiko Mori
description The resource-based view states that the resources of the organization constitute in the main determinant of sustained competitive advantage. Therefore, the objective of the research is identify the professor's competence required by private universities in the State of São Paulo, as being the primordial element to enhance the competitiveness of these institutions. The qualitative and quantitative researches revealed that the professor's competence is not shown as competitiveness factor. The investments in infrastructure and monthly fees and tuition are viewed as competitive advantage. This perspective is coherent with the operational role of HR area of these institutions, that doesn't carry out actions to develop the competencies identified in this research. The selection of professor is based upon academic credentials, the knowledge of a specific area and the professional experience. The professor's distinctive competencies should be the focus of primordial development in order to become a source of sustained competitive advantage for the universities.KEYWORDS: Competitiviness, teaching competence, private universities.
publishDate 2008
dc.date.none.fl_str_mv 2008-06-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23/2804
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23/2805
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/23/2806
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 3 No. 1 (2002)
Revista de Administração Mackenzie; Vol. 3 Núm. 1 (2002)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 3 n. 1 (2002)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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