SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS

Detalhes bibliográficos
Autor(a) principal: de Angelo, Cláudio Felisoni
Data de Publicação: 2008
Outros Autores: Siqueira, João Paulo Lara
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37
Resumo: The stabilization of Brazilian economy changed the focus of the retail management process. At the time that the inflation was very high it was possible to overcame operational losses investing money in financial market. Since 1994, the conditions faced by retail companies are being deeply modified. Facing stable prices, manufacturers and retailers are being forced to enhance their operations. One of the suggestions is diminishing operational retail losses as shop lift carried out by employees and customers. The source tagging process has been pointed out as one of the more adequate solutions for the problem. The purpose of this exploratory work is to identify the real tendency to introduce this new technology in Brazilian market as well as to settle its main consequences. The work concludes that there is a clear disposition of the companies to incorporate the source tagging process. Products that are source tagged receive the benefits of better exposition stimulating the sales increase. The problem is that there is a possibility of thesupply chain become overstocked.
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spelling SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTSEtiquetagem na origem no Brasil: tendências e possíveis consequênciasThe stabilization of Brazilian economy changed the focus of the retail management process. At the time that the inflation was very high it was possible to overcame operational losses investing money in financial market. Since 1994, the conditions faced by retail companies are being deeply modified. Facing stable prices, manufacturers and retailers are being forced to enhance their operations. One of the suggestions is diminishing operational retail losses as shop lift carried out by employees and customers. The source tagging process has been pointed out as one of the more adequate solutions for the problem. The purpose of this exploratory work is to identify the real tendency to introduce this new technology in Brazilian market as well as to settle its main consequences. The work concludes that there is a clear disposition of the companies to incorporate the source tagging process. Products that are source tagged receive the benefits of better exposition stimulating the sales increase. The problem is that there is a possibility of thesupply chain become overstocked.O programa de estabilização monetária introduzido em 1994 alterou significativamente a gestão dos negócios das empresas varejistas que atuam no mercado nacional. Antes de 1994 os eventuais prejuízos operacionais das empresas comerciais podiam ser superados com as aplicações no mercado financeiro. A queda da inflação suprimiu importante fonte de receita dessas empresas, que, para se manterem, foram forçadas a melhorar suas operações. Nessa direção uma das políticas que vêm sendo perseguidas é a da redução das perdas no processo de comercialização. A etiquetagem dos produtos na origem é uma das mais importantes medidas apontadas para redução dos prejuízos operacionais. O objetivo deste artigo é identificar a disposição das empresas na adoção dessa nova tecnologia e, secundariamente, apontar suas possíveis conseqüências. Baseado em um levantamento de campo, concluiuse que há significativo interesse na introdução da etiquetagem na origem, bem como que as empresas reconhecem nesse procedimento importante instrumento para a redução das perdas nas cadeias de suprimentos. Por outro lado, existe também a preocupação com uma eventual elevação dos níveis de estoque nas cadeias de suprimentos.PALAVRAS-CHAVE: Varejo; Perdas operacionais; Etiquetagem na origem.Editora Mackenzie2008-07-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/37Revista de Administração Mackenzie; Vol. 4 No. 1 (2003)Revista de Administração Mackenzie; Vol. 4 Núm. 1 (2003)Revista de Administração Mackenzie (Mackenzie Management Review); v. 4 n. 1 (2003)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/37/37https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37/2052https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37/2053Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessde Angelo, Cláudio FelisoniSiqueira, João Paulo Lara2011-01-14T18:30:01Zoai:ojs.editorarevistas.mackenzie.br:article/37Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-14T18:30:01RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
Etiquetagem na origem no Brasil: tendências e possíveis consequências
title SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
spellingShingle SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
de Angelo, Cláudio Felisoni
title_short SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
title_full SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
title_fullStr SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
title_full_unstemmed SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
title_sort SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS
author de Angelo, Cláudio Felisoni
author_facet de Angelo, Cláudio Felisoni
Siqueira, João Paulo Lara
author_role author
author2 Siqueira, João Paulo Lara
author2_role author
dc.contributor.author.fl_str_mv de Angelo, Cláudio Felisoni
Siqueira, João Paulo Lara
description The stabilization of Brazilian economy changed the focus of the retail management process. At the time that the inflation was very high it was possible to overcame operational losses investing money in financial market. Since 1994, the conditions faced by retail companies are being deeply modified. Facing stable prices, manufacturers and retailers are being forced to enhance their operations. One of the suggestions is diminishing operational retail losses as shop lift carried out by employees and customers. The source tagging process has been pointed out as one of the more adequate solutions for the problem. The purpose of this exploratory work is to identify the real tendency to introduce this new technology in Brazilian market as well as to settle its main consequences. The work concludes that there is a clear disposition of the companies to incorporate the source tagging process. Products that are source tagged receive the benefits of better exposition stimulating the sales increase. The problem is that there is a possibility of thesupply chain become overstocked.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37/37
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37/2052
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/37/2053
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 4 No. 1 (2003)
Revista de Administração Mackenzie; Vol. 4 Núm. 1 (2003)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 4 n. 1 (2003)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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