END USER HOUSE APPLIANCES PURCHASE FIDELITY

Detalhes bibliográficos
Autor(a) principal: Lemos, Lilian
Data de Publicação: 2008
Outros Autores: Popadiuk, Silvio, Berndt, Alexander
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15
Resumo: The subject of this paper is concerned to theoretical considerations about loyalty. It presents important issues necessary to maintain and/or reinforce loyalty. Besides, it shows a model which allows joining some variables aiming the construction of a multidimensional concept of loyalty. It is illustrated with a descriptive research carried out in the city of Araxá, Minas Gerais. The sample was probabilistic and 221 consumers were interviewed in January 2000.KEYWORDS: Marketing one-to-one, loyalty, retail, utilities.
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spelling END USER HOUSE APPLIANCES PURCHASE FIDELITYFidelidade em compra de eletrodomésticos no varejoThe subject of this paper is concerned to theoretical considerations about loyalty. It presents important issues necessary to maintain and/or reinforce loyalty. Besides, it shows a model which allows joining some variables aiming the construction of a multidimensional concept of loyalty. It is illustrated with a descriptive research carried out in the city of Araxá, Minas Gerais. The sample was probabilistic and 221 consumers were interviewed in January 2000.KEYWORDS: Marketing one-to-one, loyalty, retail, utilities.Este trabalho teve como objetivos desenvolver considerações teóricas sobre fidelidade, apresentar itens importantes para sua manutenção e/ou reforço e desenvolver um modelo que permite compor algumas variáveis, gerando uma mensuração multidimensional do conceito de fidelidade. É ilustrado com uma pesquisa descritiva realizada na cidade de Araxá, Minas Gerais, feita com uma amostra probabilística de 221 consumidores de eletrodomésticos.PALAVRAS-CHAVE: Marketing de Relacionamento, Fidelidade, Varejo, Eletrodomésticos.Editora Mackenzie2008-06-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/15Revista de Administração Mackenzie; Vol. 2 No. 1 (2001)Revista de Administração Mackenzie; Vol. 2 Núm. 1 (2001)Revista de Administração Mackenzie (Mackenzie Management Review); v. 2 n. 1 (2001)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/15/15https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15/2111https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15/2112Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessLemos, LilianPopadiuk, SilvioBerndt, Alexander2011-01-14T16:39:31Zoai:ojs.editorarevistas.mackenzie.br:article/15Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:22.239217RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv END USER HOUSE APPLIANCES PURCHASE FIDELITY
Fidelidade em compra de eletrodomésticos no varejo
title END USER HOUSE APPLIANCES PURCHASE FIDELITY
spellingShingle END USER HOUSE APPLIANCES PURCHASE FIDELITY
Lemos, Lilian
title_short END USER HOUSE APPLIANCES PURCHASE FIDELITY
title_full END USER HOUSE APPLIANCES PURCHASE FIDELITY
title_fullStr END USER HOUSE APPLIANCES PURCHASE FIDELITY
title_full_unstemmed END USER HOUSE APPLIANCES PURCHASE FIDELITY
title_sort END USER HOUSE APPLIANCES PURCHASE FIDELITY
author Lemos, Lilian
author_facet Lemos, Lilian
Popadiuk, Silvio
Berndt, Alexander
author_role author
author2 Popadiuk, Silvio
Berndt, Alexander
author2_role author
author
dc.contributor.author.fl_str_mv Lemos, Lilian
Popadiuk, Silvio
Berndt, Alexander
description The subject of this paper is concerned to theoretical considerations about loyalty. It presents important issues necessary to maintain and/or reinforce loyalty. Besides, it shows a model which allows joining some variables aiming the construction of a multidimensional concept of loyalty. It is illustrated with a descriptive research carried out in the city of Araxá, Minas Gerais. The sample was probabilistic and 221 consumers were interviewed in January 2000.KEYWORDS: Marketing one-to-one, loyalty, retail, utilities.
publishDate 2008
dc.date.none.fl_str_mv 2008-06-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15/15
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15/2111
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/15/2112
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 2 No. 1 (2001)
Revista de Administração Mackenzie; Vol. 2 Núm. 1 (2001)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 2 n. 1 (2001)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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