Elaboration of a Resource Map as a Support Process to the Development of a New Business Based on the Internet

• Autor(a) principal: de Medeiros Júnior, Josué Vitor
• Data de Publicação: 2015
• Outros Autores: Añez, Miguel Eduardo Moreno, Neto, Manoel Veras de Sousa, Bezerra, Marcelo Hugo de Medeiros
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RAM. Revista de Administração Mackenzie
• Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5756
• topic: Resouce – Based View. System Dynamics. Map Resources. Strategic Resources. Startup.; Visión Basada en Recursos. Dinámica de Sistemas. Mapa de Recursos. Recursos Estratégicos. Startup.; Visão Baseada em Recursos. Dinâmica de Sistemas. Mapa de Recursos. Recursos Estratégicos. Negócio Nascente.

The article aims to presents a method to elaborate a Map Resources to support the planning of a new business based on the internet from the perception of your entrepreneur. The resulting resource map is a visual representation of the interrelationship between strategic resources, and characterized according to the theoretical assumptions of the Resource - Based View (RBV), as well as the system dynamics that characterizes such representations by feedback loops, flows and accumulations, which are responsibles for behaviors of systemic aspects as organizational performance. In relation to the methodology, the research is characterized as exploratory descriptive, subtype case study and to data collection were used questionnaires and interviews with the entrepreneur responsible for the business. The method of preparation of the map is formed by several steps such as raising and selection of strategic resources of the company, defining the flow of accumulation of resources and the relationships between them, identification of policies for resource development, incorporating financial variables and identification of the capabilities responsible for business development. As a result, obtained the identification and classification of startup’s strategic resources and how these resources are interrelated and how they influence themselves impacting the performance of the organization. The originality of this work comes from the construction of the strategic map in a startup, assisting the entrepreneur to identify and exploit the strategic resources from the beginning and how entrepreneur’s  decision-making can impact on company performance. The principal contribution of this paper it is related to the process of preparing the map, through a visual representation of nonlinear strategic resources, from the entrepreneur's mental model, appeared as a process of learning and reflection about non experienced aspects of the business, but exposed to a logic of check consistency of the balance of the system resources designed to generate sustainable competitive advantage.