INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH

Detalhes bibliográficos
Autor(a) principal: Marques Ferreira, Marco Aurélio
Data de Publicação: 2008
Outros Autores: Abrantes, Luiz Antônio, Perez, Ronaldo
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161
Resumo: The objective of this paper was to analyze the strategic group in the industry of dairy products. The study was based in the approach of strategic groups and it used as methodology the multivariate analysis of data. The Factorial Analysis was used for the construction of the strategic components and the cluster analysis was used to define the strategic groups. They participated in the research 188 companies of dairy products of the state of Minas Gerais. The results pointed out the presence of strategic factors in the industry and they made possible to build three strategic groups: Small and Specialized companies; High and Diversified companies and Medium and Differentiated companies.KEYWORDS; Strategic groups; Multivariate analysis; Cluster; Factorial analysis; Dairy products.
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spelling INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACHInvestigação de grupos estratégicos na indústria de latícinios por meio da abordagem multivariadaThe objective of this paper was to analyze the strategic group in the industry of dairy products. The study was based in the approach of strategic groups and it used as methodology the multivariate analysis of data. The Factorial Analysis was used for the construction of the strategic components and the cluster analysis was used to define the strategic groups. They participated in the research 188 companies of dairy products of the state of Minas Gerais. The results pointed out the presence of strategic factors in the industry and they made possible to build three strategic groups: Small and Specialized companies; High and Diversified companies and Medium and Differentiated companies.KEYWORDS; Strategic groups; Multivariate analysis; Cluster; Factorial analysis; Dairy products.Este trabalho teve como objetivo analisar os agrupamentos estratégicos na indústria de laticínios. O estudo fundamentou-se na abordagem de grupos estratégicos e teve como modelo analítico a abordagem multivariada de dados. A análise fatorial foi utilizada para a construção dos componentes estratégicos, e empregou-se a análise de cluster para definir os grupos estratégicos. Participaram da pesquisa 188 empresas de laticínios do Estado de Minas Gerais. Os resultados ressaltaram a presença de fatores estratégicos na indústria e possibilitaram construir três grupos estratégicos, sendo eles: pequeno porte especializado, alto porte diversificado e médio porte diferenciado. PALAVRAS-CHAVE Grupos estratégicos; Análise multivariada; Agrupamento; Análise fatorial; Indústria de laticínios.Editora Mackenzie2008-08-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/161Revista de Administração Mackenzie; Vol. 9 No. 2 (2008)Revista de Administração Mackenzie; Vol. 9 Núm. 2 (2008)Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 2 (2008)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/161/161https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161/1784https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161/1785Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessMarques Ferreira, Marco AurélioAbrantes, Luiz AntônioPerez, Ronaldo2011-01-17T19:10:00Zoai:ojs.editorarevistas.mackenzie.br:article/161Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:30.237416RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
Investigação de grupos estratégicos na indústria de latícinios por meio da abordagem multivariada
title INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
spellingShingle INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
Marques Ferreira, Marco Aurélio
title_short INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
title_full INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
title_fullStr INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
title_full_unstemmed INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
title_sort INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH
author Marques Ferreira, Marco Aurélio
author_facet Marques Ferreira, Marco Aurélio
Abrantes, Luiz Antônio
Perez, Ronaldo
author_role author
author2 Abrantes, Luiz Antônio
Perez, Ronaldo
author2_role author
author
dc.contributor.author.fl_str_mv Marques Ferreira, Marco Aurélio
Abrantes, Luiz Antônio
Perez, Ronaldo
description The objective of this paper was to analyze the strategic group in the industry of dairy products. The study was based in the approach of strategic groups and it used as methodology the multivariate analysis of data. The Factorial Analysis was used for the construction of the strategic components and the cluster analysis was used to define the strategic groups. They participated in the research 188 companies of dairy products of the state of Minas Gerais. The results pointed out the presence of strategic factors in the industry and they made possible to build three strategic groups: Small and Specialized companies; High and Diversified companies and Medium and Differentiated companies.KEYWORDS; Strategic groups; Multivariate analysis; Cluster; Factorial analysis; Dairy products.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161/161
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161/1784
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/161/1785
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 9 No. 2 (2008)
Revista de Administração Mackenzie; Vol. 9 Núm. 2 (2008)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 2 (2008)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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