Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon

Detalhes bibliográficos
Autor(a) principal: Paula, Alessandro Vinicius de
Data de Publicação: 2014
Outros Autores: Pinto, Lauisa Barbosa, Lobato, Christiane Batista de Paulo, Mafra, Flávia Luciana Naves
Tipo de documento: Artigo
Idioma: por
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/4570
Resumo: Considering the settings in the world of work in modern capitalist society, including its centrality in the life of the individual as the basis of identity formation of human beings, it was adopted a qualitative approach to develop an observational study of a fictitious social environment of children's cartoon Sponge Bob Square Pants - revealing how it may represent an "ideal model/standard of a good worker" that is presented to the child and young audience. The four episodes discussed here are used as a background for a reflection on the organizational relationships and the dualities/contrasts (pleasure and pain) of perceptions and subjectivities present in this context. It is observed in the episodes analyzed a dichotomy between "good and bad worker". The episodes portray the antagonism in relation to the work of the main character SpongeBob (that establishes a positive and pleasurable subjective relationship with his work activity, but also alienated) and its antagonist Squidward (which represents the suffering and hardship sphere of work). The four selected episodes have essential components for understanding the importance that work represents in the lives of individuals and how is this dynamic in the current contemporary capitalist model guided bymanagerialism, which values the high performance and transforms the individual into capital that must be productive at any cost.
id MACKENZIE_c96efa42f608f97b4b76f76b46175f13
oai_identifier_str oai:ojs.editorarevistas.mackenzie.br:article/4570
network_acronym_str MACKENZIE
network_name_str RAM. Revista de Administração Mackenzie
repository_id_str
spelling Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoonEl dibujo animado también es algo serio – desvelar al “funcionario ejemplar” de la sociedad capitalista moderna en la caricatura de Bob Esponja Pantalones CuadradosDesenho também é coisa séria - desvelando o “funcionário padrão” da sociedade capitalista moderna no desenho animado Bob Esponja Calça QuadradaIdentityWork and subjectivityWork IdeologiesOrganizational identityObservational study.IdentidadTrabajo y subjetividadIdeologías del trabajoIdentidad organizacionalEstudio observacional.IdentidadeTrabalho e subjetividadeIdeologias do trabalhoIdentidade organizacionalEstudo observacional.Considering the settings in the world of work in modern capitalist society, including its centrality in the life of the individual as the basis of identity formation of human beings, it was adopted a qualitative approach to develop an observational study of a fictitious social environment of children's cartoon Sponge Bob Square Pants - revealing how it may represent an "ideal model/standard of a good worker" that is presented to the child and young audience. The four episodes discussed here are used as a background for a reflection on the organizational relationships and the dualities/contrasts (pleasure and pain) of perceptions and subjectivities present in this context. It is observed in the episodes analyzed a dichotomy between "good and bad worker". The episodes portray the antagonism in relation to the work of the main character SpongeBob (that establishes a positive and pleasurable subjective relationship with his work activity, but also alienated) and its antagonist Squidward (which represents the suffering and hardship sphere of work). The four selected episodes have essential components for understanding the importance that work represents in the lives of individuals and how is this dynamic in the current contemporary capitalist model guided bymanagerialism, which values the high performance and transforms the individual into capital that must be productive at any cost.Considerando las configuraciones del mundo del trabajo en la sociedad capitalista, incluyendo su centralidad en la vida del individuo como base de  formación de identidad  de los seres humanos, se adoptó un abordaje cualitativo para desarrollar un estudio observacional de un ambiente social ficticio de animación infantil Bob Esponja Pantalones Cuadrados -  desvelando como pudo representar un “modelo ejemplar/ ideal de un buen trabajador” presentando al público infanto-juvenil. Los cuatro episodios aquí analizados sirven como un fondo de pantalla para una reflexión sobre las relaciones organizacionales y las dualidades/contrastes (placer y sufrimiento) de percepciones y subjetividades presentes en este contexto. Se observa en los episodios una dicotomía entre el “bueno y el malo trabajador”. Los episodios retratan el antagonismo en la relación con el trabajo del personaje protagonista Bob Esponja (que establece una relación subjetiva positiva y placentera con su actividad de trabajo, pero también alienada)  y su antagonista Calamardo Tentáculos (que representa la esfera del sufrimiento y lástima en el trabajo). Los cuatro episodios seleccionados representan elementos esenciales para la comprensión de la importancia que el trabajo representa en la vida de individuos y como se da esta dinámica en el actual modelo capitalista contemporáneo pautado por gerencialismo, que valora el alto desempeño y lo transforma en capital que debe ser productivo a todo costo.Considerando-se as configurações do mundo do trabalho na sociedade capitalista moderna, incluindo sua centralidade na vida do indivíduo como base da formação identitária dos seres humanos, adotou-se uma abordagem qualitativa para desenvolver um estudo observacional de um ambiente social fictício na animação infantil Bob Esponja Calça Quadrada, desvelando como ela pode representar um “modelo ideal/padrão do bom trabalhador” apresentado para o público infanto-juvenil. Os quatro episódios aqui analisados servem de pano de fundo para uma reflexão sobre os relacionamentos organizacionais e as dualidades/contrastes (prazer e sofrimento) de percepções e subjetividades presentes nesse contexto. Observa-se, nos episódios analisados, uma dicotomia entre o “bom e o mau trabalhador”. Os episódios retratam o antagonismo na relação com o trabalho do personagem protagonista Bob Esponja (que estabelece uma relação subjetiva positiva e prazerosa com sua atividade de trabalho, mas também alienada) e seu antagonista, Lula Molusco (que representa a esfera do sofrimento e da penosidade no trabalho). Os quatro episódios selecionados apresentam elementos essenciais para a compreensão da importância que o trabalho representa na vida dos indivíduos e como se dá esta dinâmica no atual modelo capitalista contemporâneo, pautado no gerencialismo, que valoriza o alto desempenho e transforma o indivíduo em capital que deve ser produtivo a qualquer custo.Editora Mackenzie2014-07-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesEstudo observacional.application/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/4570Revista de Administração Mackenzie; Vol. 15 No. 5 (2014)Revista de Administração Mackenzie; Vol. 15 Núm. 5 (2014)Revista de Administração Mackenzie (Mackenzie Management Review); v. 15 n. 5 (2014)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/4570/5130Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessPaula, Alessandro Vinicius dePinto, Lauisa BarbosaLobato, Christiane Batista de PauloMafra, Flávia Luciana Naves2015-06-24T23:58:36Zoai:ojs.editorarevistas.mackenzie.br:article/4570Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:52.892245RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
El dibujo animado también es algo serio – desvelar al “funcionario ejemplar” de la sociedad capitalista moderna en la caricatura de Bob Esponja Pantalones Cuadrados
Desenho também é coisa séria - desvelando o “funcionário padrão” da sociedade capitalista moderna no desenho animado Bob Esponja Calça Quadrada
title Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
spellingShingle Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
Paula, Alessandro Vinicius de
Identity
Work and subjectivity
Work Ideologies
Organizational identity
Observational study.
Identidad
Trabajo y subjetividad
Ideologías del trabajo
Identidad organizacional
Estudio observacional.
Identidade
Trabalho e subjetividade
Ideologias do trabalho
Identidade organizacional
Estudo observacional.
title_short Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
title_full Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
title_fullStr Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
title_full_unstemmed Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
title_sort Cartoon is also a serious thing - unveiling the "standard employee" of modern capitalist society in the Sponge Bob Square Pants cartoon
author Paula, Alessandro Vinicius de
author_facet Paula, Alessandro Vinicius de
Pinto, Lauisa Barbosa
Lobato, Christiane Batista de Paulo
Mafra, Flávia Luciana Naves
author_role author
author2 Pinto, Lauisa Barbosa
Lobato, Christiane Batista de Paulo
Mafra, Flávia Luciana Naves
author2_role author
author
author
dc.contributor.author.fl_str_mv Paula, Alessandro Vinicius de
Pinto, Lauisa Barbosa
Lobato, Christiane Batista de Paulo
Mafra, Flávia Luciana Naves
dc.subject.por.fl_str_mv Identity
Work and subjectivity
Work Ideologies
Organizational identity
Observational study.
Identidad
Trabajo y subjetividad
Ideologías del trabajo
Identidad organizacional
Estudio observacional.
Identidade
Trabalho e subjetividade
Ideologias do trabalho
Identidade organizacional
Estudo observacional.
topic Identity
Work and subjectivity
Work Ideologies
Organizational identity
Observational study.
Identidad
Trabajo y subjetividad
Ideologías del trabajo
Identidad organizacional
Estudio observacional.
Identidade
Trabalho e subjetividade
Ideologias do trabalho
Identidade organizacional
Estudo observacional.
description Considering the settings in the world of work in modern capitalist society, including its centrality in the life of the individual as the basis of identity formation of human beings, it was adopted a qualitative approach to develop an observational study of a fictitious social environment of children's cartoon Sponge Bob Square Pants - revealing how it may represent an "ideal model/standard of a good worker" that is presented to the child and young audience. The four episodes discussed here are used as a background for a reflection on the organizational relationships and the dualities/contrasts (pleasure and pain) of perceptions and subjectivities present in this context. It is observed in the episodes analyzed a dichotomy between "good and bad worker". The episodes portray the antagonism in relation to the work of the main character SpongeBob (that establishes a positive and pleasurable subjective relationship with his work activity, but also alienated) and its antagonist Squidward (which represents the suffering and hardship sphere of work). The four selected episodes have essential components for understanding the importance that work represents in the lives of individuals and how is this dynamic in the current contemporary capitalist model guided bymanagerialism, which values the high performance and transforms the individual into capital that must be productive at any cost.
publishDate 2014
dc.date.none.fl_str_mv 2014-07-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Estudo observacional.
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/4570
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/4570
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/4570/5130
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 15 No. 5 (2014)
Revista de Administração Mackenzie; Vol. 15 Núm. 5 (2014)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 15 n. 5 (2014)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
_version_ 1796794718638571520

Registros relacionados