NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK

Detalhes bibliográficos
Autor(a) principal: Ferreira Júnior, Israel
Data de Publicação: 2008
Outros Autores: Teixeira, Rivanda Meira
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133
Resumo: The present study intended to analyze the characteristics in a retail supermarket network, the "Rede Econômica de Supermercados", according to the typology of networks made by Hoffmann et al. (2004). Besides, it was sought to identify which are the main benefits and difficulties for operating a network. Through interviews made with the network manager, the supply manager and also through the analysis of the companies' documents and reports, it was possible to classify the network as "horizontal", "clustered", "formal" and "non-orbital". The main benefits perceived for the supermarkets in relation to their partici pation in the network were: joint marketing and purchasing. The main difficulty found was balancing business goals with individual goals.KEYWORDS: Business networking; Networks cooperation; Strategic alliances; Typology of networks; Small business; Supermarkets.
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spelling NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORKRedes de pequenas empresas: a aplicação de uma tipologia em uma rede de supermercadosThe present study intended to analyze the characteristics in a retail supermarket network, the "Rede Econômica de Supermercados", according to the typology of networks made by Hoffmann et al. (2004). Besides, it was sought to identify which are the main benefits and difficulties for operating a network. Through interviews made with the network manager, the supply manager and also through the analysis of the companies' documents and reports, it was possible to classify the network as "horizontal", "clustered", "formal" and "non-orbital". The main benefits perceived for the supermarkets in relation to their partici pation in the network were: joint marketing and purchasing. The main difficulty found was balancing business goals with individual goals.KEYWORDS: Business networking; Networks cooperation; Strategic alliances; Typology of networks; Small business; Supermarkets.O presente estudo teve como objetivo analisar as características de uma rede do setor de comércio varejista, a Rede Econômica de Supermercados, de acordo com a ti pologia de redes de empresas proposta por Hoffmann et al. (2004). Além disso, buscou-se identificar quais são os princi pais benefícios e dificuldades verificados na operacionalização da Rede. A partir de entrevistas realizadas com o gestor administrativo da Rede e com um gerente de compras, e com base na análise de documentos e material institucional, pode-se classificar a Rede como de cooperação horizontal, aglomerada, formal e não-orbital. As princi pais vantagens percebidas para os supermercados, com relação à partici pação na rede, foram a realização de ações de marketing e de compras conjuntas. A principal dificuldade apontada reside na conciliação dos objetivos do negócio com os objetivos individuais.PALAVRAS-CHAVE: Redes de empresas; Redes de cooperação; Alianças estratégicas; Tipologia de redes; Pequenas empresas; Supermercados.Editora Mackenzie2008-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/133Revista de Administração Mackenzie; Vol. 8 No. 3 (2007)Revista de Administração Mackenzie; Vol. 8 Núm. 3 (2007)Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 3 (2007)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/133/2102https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133/2103https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133/2104Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessFerreira Júnior, IsraelTeixeira, Rivanda Meira2011-01-17T16:22:14Zoai:ojs.editorarevistas.mackenzie.br:article/133Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-17T16:22:14RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
Redes de pequenas empresas: a aplicação de uma tipologia em uma rede de supermercados
title NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
spellingShingle NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
Ferreira Júnior, Israel
title_short NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
title_full NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
title_fullStr NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
title_full_unstemmed NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
title_sort NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK
author Ferreira Júnior, Israel
author_facet Ferreira Júnior, Israel
Teixeira, Rivanda Meira
author_role author
author2 Teixeira, Rivanda Meira
author2_role author
dc.contributor.author.fl_str_mv Ferreira Júnior, Israel
Teixeira, Rivanda Meira
description The present study intended to analyze the characteristics in a retail supermarket network, the "Rede Econômica de Supermercados", according to the typology of networks made by Hoffmann et al. (2004). Besides, it was sought to identify which are the main benefits and difficulties for operating a network. Through interviews made with the network manager, the supply manager and also through the analysis of the companies' documents and reports, it was possible to classify the network as "horizontal", "clustered", "formal" and "non-orbital". The main benefits perceived for the supermarkets in relation to their partici pation in the network were: joint marketing and purchasing. The main difficulty found was balancing business goals with individual goals.KEYWORDS: Business networking; Networks cooperation; Strategic alliances; Typology of networks; Small business; Supermarkets.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133/2102
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133/2103
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/133/2104
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 8 No. 3 (2007)
Revista de Administração Mackenzie; Vol. 8 Núm. 3 (2007)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 3 (2007)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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