THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE

Detalhes bibliográficos
Autor(a) principal: Carlos Honório, Luiz
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162
Resumo: This current article discusses the results of a research about the international behavior of the firm under the focus of the motivational perspective. The article aims at identifying the types of stimuli that lead a company to operate abroad and at examining the potential differences related to the motivational behavior, based on firm size, strategies of market entry and involvement in international sales. A survey was carried out with 73 Brazilian exporting companies in the manufacturing sector classified in the Ministry of Development, Industry and Foreign Trade. The results show that factors linked to the management and associated with the internal and external markets impel the international activities of the companies that were researched; they also show significant differences among the majority of theses factors in relation to size, strategies of market entry and involvement in international sales.KEYWORDS: Internationalization; International business; Organizational characteristics; International motivation; International entrepreneurship.
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spelling THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVEInternacionalização de empresas brasileiras em uma perspectiva motivacionalThis current article discusses the results of a research about the international behavior of the firm under the focus of the motivational perspective. The article aims at identifying the types of stimuli that lead a company to operate abroad and at examining the potential differences related to the motivational behavior, based on firm size, strategies of market entry and involvement in international sales. A survey was carried out with 73 Brazilian exporting companies in the manufacturing sector classified in the Ministry of Development, Industry and Foreign Trade. The results show that factors linked to the management and associated with the internal and external markets impel the international activities of the companies that were researched; they also show significant differences among the majority of theses factors in relation to size, strategies of market entry and involvement in international sales.KEYWORDS: Internationalization; International business; Organizational characteristics; International motivation; International entrepreneurship.Este artigo discute os resultados de uma pesquisa sobre o comportamento internacional da empresa sob o foco da perspectiva motivacional. Tem por objetivo identificar os tipos de estímulos que impulsionam uma empresa a atuar no exterior e examinar diferenças potenciais relacionadas ao seu comportamento motivacional, com base no tamanho da firma, nas estratégias de entrada e no envolvimento com vendas internacionais. Realizou-se um survey com 73 exportadoras brasileiras do setor de manufatura classificadas no Ministério do Desenvolvimento, Indústria e Comércio Exterior. Os resultados evidenciam que fatores de ordem gerencial e associados aos mercados interno e externo impulsionam as atividades internacionais das empresas pesquisadas e que diferenças significativas se observam entre a maioria desses fatores quanto ao tamanho da firma, à complexidade das estratégias de entrada e ao envolvimento com vendas internacionais.PALAVRAS-CHAVE: Internacionalização; Negócios internacionais; Características organizacionais; Motivação internacional; Empreendedorismo internacional.Editora Mackenzie2008-08-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/162Revista de Administração Mackenzie; Vol. 9 No. 2 (2008)Revista de Administração Mackenzie; Vol. 9 Núm. 2 (2008)Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 2 (2008)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/162/162https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162/1782https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162/1783Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessCarlos Honório, Luiz2011-01-17T19:10:00Zoai:ojs.editorarevistas.mackenzie.br:article/162Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-17T19:10RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
Internacionalização de empresas brasileiras em uma perspectiva motivacional
title THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
spellingShingle THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
Carlos Honório, Luiz
title_short THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
title_full THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
title_fullStr THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
title_full_unstemmed THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
title_sort THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE
author Carlos Honório, Luiz
author_facet Carlos Honório, Luiz
author_role author
dc.contributor.author.fl_str_mv Carlos Honório, Luiz
description This current article discusses the results of a research about the international behavior of the firm under the focus of the motivational perspective. The article aims at identifying the types of stimuli that lead a company to operate abroad and at examining the potential differences related to the motivational behavior, based on firm size, strategies of market entry and involvement in international sales. A survey was carried out with 73 Brazilian exporting companies in the manufacturing sector classified in the Ministry of Development, Industry and Foreign Trade. The results show that factors linked to the management and associated with the internal and external markets impel the international activities of the companies that were researched; they also show significant differences among the majority of theses factors in relation to size, strategies of market entry and involvement in international sales.KEYWORDS: Internationalization; International business; Organizational characteristics; International motivation; International entrepreneurship.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162/162
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162/1782
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/162/1783
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 9 No. 2 (2008)
Revista de Administração Mackenzie; Vol. 9 Núm. 2 (2008)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 2 (2008)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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