THE ORGANIC TANGERINE IN “VALE DO CA͔ (RS): SUBSTANTIVE OR INSTRUMENTAL RATIONALITY?

• Autor(a) principal: Scherer Severo, Lessandra
• Data de Publicação: 2008
• Outros Autores: Ávila Pedrozo, Eugênio
• Tipo de documento: Artigo
• Idioma: por; eng; spa
• Título da fonte: RAM. Revista de Administração Mackenzie
• Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/163

Considering the decision process as a logical process, resulted form human intelligence and rationality, the proposal of this paper is to verify if the organic agriculturists were more inclined to a substantive or instrumental rationality and if their Cooperative Ecocitrus can be classified as a substantive organization. This paper was based on the theoretical model about rationality constructed by Mauricio Serva (1993, 1997) and on the proposal of substantive organizations by Guerreiro Ramos (1989). It is a theoretical-empiricist study with qualitative approach and posing a descriptive and exploratory character. Taking in account some results, came by semi-structured interview and by closed questionnaires, applied in July and August 2006, it was possible characterize Ecocitrus as a high intensity substantive organization.KEYWORDS: Organic tangerines; Instrumental rationality; Substantive rationality; Substantive organization; Cooperative.