A ICONOFAGIA GOSPEL: arte, corpo, consumo e suas ressignificações no cenário evangélico brasileiro contemporâneo

• Autor(a) principal: SILVA, JOÃO MARCOS DA
• Data de Publicação: 2019
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/1929
• topic: Cultura Visual; Corpo; História da Arte; Consumo; Iconofagia Gospel Visual; Culture; Body; Art History; Consumption; Gospel Iconofagy; CIENCIAS HUMANAS

From the phenomenon of the gospel explosion of the 90s, there was a significant insertion of evangelicals in the society of consumption and entertainment, which corroborated to transformations in its relation with the images, particularly the commercial art images produced for the Brazilian evangelical market. With this, the evangelicals began to consume not only the products, but also the images generated by the gospel culture. Thus, the present work seeks to show, through the eyes of visual culture and religion, the phenomenon of iconofagia gospel as the process of devouring secular and evangelical images. Consequently, the evangelical iconography has identified the re-significances of the body in the gospel and its consequences in the devourings that feed and foment the processes of consumption and entertainment in the Brazilian evangelical scenario, perceiving how these iconofagic impacts provided a re-signification of the body and the Christian iconography that fosters consumption and entertainment in this process. The analysis will have as a methodological basis Warburg's (2010) theories on evangelical iconographic production through the concepts of Pathosformeln (force of images) and Nachleben (the images that survive and return in time) identifying the appropriations of secular images by the market evangelical in the Brazilian gospel scene, and Baitello (2005), in what corresponds to iconofagic processes. In the development of this study, the text dialogues with the area of communication and art history for a better understanding of the growth of visual production and the gospel market in Brazil.