A CAMPANHA ELEITORAL DE GETÚLIO VARGAS NO CINEMA EM 1950

• Autor(a) principal: Rocha, Daniela
• Data de Publicação: 2009
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/864
• topic: Getúlio Vargas; cinejornal; propaganda ideológica; propaganda política; Getúlio Vargas; cinejornal; ideological advertising; political advertising; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

Pioneering study that has as objective to verify which it was the constructed image of Getúlio Vargas through the cinema, more specifically, by means of the cinejornal, verifying as the result of this constructed image was used in the electoral period of 1950, taking in account the actions of propaganda politics, ideological and electoral. We have as research object the presence of Getúlio Vargas in the cinejornais propagated in the period of presidential campaign of 1950 analyzed on the basis of the qualitative analysis of content. We also work metodologicamente with historical the documentary research and, since we approach the government of the Vargas, its suicide and later, the description of the presidenciáveis who had succeeded it in the power, therefore was made an available document collect of that time to endorse the work. We conclude that although the electoral campaign, ideological politics and of Vargas to have been structuralized of minute form, reaching the objective waited in the ballot boxes, the intensive opposition of the parties and the press resulted in a tragic end that marked the history of the Brazilian politics.(AU)