A evolução do marketing político na televisão brasileira

Detalhes bibliográficos
Autor(a) principal: Makovics, Nahara Cristine
Data de Publicação: 2007
Tipo de documento: Tese
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
Texto Completo: http://tede.metodista.br/jspui/handle/tede/1946
Resumo: This thesis is based on the analysis of the presidential political campaigns, specifically on the free time programs of electoral propaganda broadcasted on Brazilian television from 1989 to 2002. We discuss the best moments of the political campaigns of this period, however, the broader focus is on the elections. of 2002. This research portrays important points related to the projection of the image of the candidates for the Presidency of the Republic of Brazil. Communication, trajectory, television as a vehicle of mass communication, political propaganda, electoral advertising, political marketing, electoral marketing, in short, the tools used as indispensable allies in the conquest of power. (AU)
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spelling Queiroz, Adolpho Carlos Françoso deMakovics, Nahara Cristine2019-11-04T19:05:22Z2007-03-28Makovics, Nahara Cristine. A evolução do marketing político na televisão brasileira. 2007. 177folhas. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.http://tede.metodista.br/jspui/handle/tede/1946This thesis is based on the analysis of the presidential political campaigns, specifically on the free time programs of electoral propaganda broadcasted on Brazilian television from 1989 to 2002. We discuss the best moments of the political campaigns of this period, however, the broader focus is on the elections. of 2002. This research portrays important points related to the projection of the image of the candidates for the Presidency of the Republic of Brazil. Communication, trajectory, television as a vehicle of mass communication, political propaganda, electoral advertising, political marketing, electoral marketing, in short, the tools used as indispensable allies in the conquest of power. (AU)Esta tese baseia-se na análise das campanhas políticas presidenciais, especificamente nos programas de horário gratuito de propaganda eleitoral veiculados na televisão brasileira de 1989 a 2002. Discorremos sobre os melhores momentos das campanhas políticas desse período, contudo, o enfoque mais abrangente é nas eleições de 2002. A presente pesquisa retrata pontos importantes relacionados à projeção da imagem dos candidatos à Presidência da República do Brasil. A comunicação, a trajetória, a televisão como veículo de comunicação de massa, a propaganda política, a publicidade eleitoral, o marketing político, o marketing eleitoral, em suma, as ferramentas utilizadas como aliadas imprescindíveis na conquista do poder.(AU)Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2019-11-04T19:05:22Z No. of bitstreams: 3 CAPAS.pdf: 20925 bytes, checksum: 3691bd21959d29be7259dea5d8105a1e (MD5) NAHARA CRISTINE MAKOVICS1.pdf: 192352 bytes, checksum: 0474fc07df65a86844b442c4195b8f1f (MD5) NAHARA CRISTINE MAKOVICS2.pdf: 244958 bytes, checksum: 5ed2ef86dbfa9942eeb95e4cd554954f (MD5)Made available in DSpace on 2019-11-04T19:05:22Z (GMT). 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dc.title.por.fl_str_mv A evolução do marketing político na televisão brasileira
dc.title.alternative.eng.fl_str_mv The evolution of political marketing in Brazilian television
title A evolução do marketing político na televisão brasileira
spellingShingle A evolução do marketing político na televisão brasileira
Makovics, Nahara Cristine
propaganda politica; Publicidade eleitoral; Marketing politico; Marketing eleitoral; Televisão brasileira
political advertising; Electoral advertising; Political marketing; Electoral marketing; Brazilian television
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short A evolução do marketing político na televisão brasileira
title_full A evolução do marketing político na televisão brasileira
title_fullStr A evolução do marketing político na televisão brasileira
title_full_unstemmed A evolução do marketing político na televisão brasileira
title_sort A evolução do marketing político na televisão brasileira
author Makovics, Nahara Cristine
author_facet Makovics, Nahara Cristine
author_role author
dc.contributor.advisor1.fl_str_mv Queiroz, Adolpho Carlos Françoso de
dc.contributor.author.fl_str_mv Makovics, Nahara Cristine
contributor_str_mv Queiroz, Adolpho Carlos Françoso de
dc.subject.por.fl_str_mv propaganda politica; Publicidade eleitoral; Marketing politico; Marketing eleitoral; Televisão brasileira
topic propaganda politica; Publicidade eleitoral; Marketing politico; Marketing eleitoral; Televisão brasileira
political advertising; Electoral advertising; Political marketing; Electoral marketing; Brazilian television
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv political advertising; Electoral advertising; Political marketing; Electoral marketing; Brazilian television
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description This thesis is based on the analysis of the presidential political campaigns, specifically on the free time programs of electoral propaganda broadcasted on Brazilian television from 1989 to 2002. We discuss the best moments of the political campaigns of this period, however, the broader focus is on the elections. of 2002. This research portrays important points related to the projection of the image of the candidates for the Presidency of the Republic of Brazil. Communication, trajectory, television as a vehicle of mass communication, political propaganda, electoral advertising, political marketing, electoral marketing, in short, the tools used as indispensable allies in the conquest of power. (AU)
publishDate 2007
dc.date.issued.fl_str_mv 2007-03-28
dc.date.accessioned.fl_str_mv 2019-11-04T19:05:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/doctoralThesis
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dc.identifier.citation.fl_str_mv Makovics, Nahara Cristine. A evolução do marketing político na televisão brasileira. 2007. 177folhas. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.
dc.identifier.uri.fl_str_mv http://tede.metodista.br/jspui/handle/tede/1946
identifier_str_mv Makovics, Nahara Cristine. A evolução do marketing político na televisão brasileira. 2007. 177folhas. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.
url http://tede.metodista.br/jspui/handle/tede/1946
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dc.relation.confidence.fl_str_mv 500
500
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Universidade Metodista de Sao Paulo
dc.publisher.program.fl_str_mv Comunicacao Social
dc.publisher.initials.fl_str_mv IMS
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
publisher.none.fl_str_mv Universidade Metodista de Sao Paulo
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da METODISTA
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